Signature Products approached Amplify as they required support in uplifting their existing branding and identity. Amplify provided the following services:
– Corporate Rebrand, Vision and Identity
– Website design and development
– Corporate Brochure & Business Stationary
– Marketing Strategy
– Social Media, Blogging & SEO
The Corporate Rebrand Project
Signature Pools and Products are manufacturers of bespoke glass fibre reinforced plastic products catering to a wide range of industries in the Middle East.
The biggest problem Signature suffered from was the fact it was a trade manufacturer and wanted diversify from pools to multiple products. The prospective customers were business to business, so the marketing strategy and rebrand needed to reflect the target audience.
The Amplify design team conceptualised and created a new identity. The logo was designed around the two main components used in Fibreglass manufacturing. Resin and Water. We wanted to bring through trust and heritage in the identity so the choice of fonts and colours were important. We used the blue to link back to the swimming pool manufacturing history and used the “S” curve of the resin drops to shape it into a DNA shape.
After the rebrand identity was approved Amplify produced marketing collateral to run alongside the new branding.
To keep Signature up to date in the world of online, we created a brand new responsive website to showcase their product portfolio. Reinforcing the content across marketing channels online. Regular blog writing, social media management and full SEO services were the touch points for the online strategy.
The marketing strategy Amplify developed alongside Signature products combined both online and offline touch points to create a detailed annual 360 degree marketing campaign, that appealed to Architects and businesses that re-sold fibre glass products.
The setting up of a youtube page was also prominent in the online strategy giving Signature the ability to promote their quality manufacturing and experience by making short videos about fibre glass manufacturing.
Are you a manufacturing company looking for a new logo or are you thinking about corporate rebrand or a marketing strategy?
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