Amplify Provides a Range of Services Including Website Management in Dubai

Being a full 360 Agency we are able to offer our clients a range of services including management of website, social media and digital marketing. Today’s blog focuses on website management and why it’s important –

Website Management Services

Are you debating updating your website? There are some important questions to ask yourself:

  • Are your users dropping off your website quickly or only looking at a couple of pages?
  • Is there less repeat traffic?
  • Are you noticing a drop in contacts, leads or sales on your website?
  • Does your site still feature out of date products/services/promotions and failing to show new products/services/promotions?
  • Does your sites functions and features look dated compared to the competition?

If you answered yes to any of the above questions, it may be time to start looking at updating your website!

Here’s an overview of the benefits:

It Makes Search Engines Happy!

Search engines are more likely to reward websites that keep their sites updated by moving them up the rankings. Google will scroll through millions of web pages to make sure that useful and relevant information is being delivered to the user. Search engines use different ‘identifiers’ to work out what is good and bad. One identifier that is looked at is ‘’frequency’, if a website is updated regularly; search engines associate this with providing new information which could boost you up the rankings and potentially drive more traffic to your site.

Returning Traffic

If a shop didn’t update it’s stock and window displays regularly, would you go back again and again? Probably not! The same applies online – why would a user come back to your website if they never saw anything new? Simple changes like adding a blog and updating it, changing the colour scheme or even just adding a banner lets the user know that you actively care about your business.

Your Website is your Business Shop Front

Your website needs to represent the core of your business. 89% of people are using the internet to help inform an upcoming purchase. In other words, your website is likely to be the first form of form of communication you have with a potential customer. Make it count by including clear calls to action and contact information alongside a fresh and easy-to-navigate design.

Our website management services includes a monthly detailed report which includes website statistics, views, click throughs etc. Get in touch and see how we can help your business…

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Websites Optimised for Mobiles & Smart Devices

Is your website optimised for mobiles and smart devices?

If not, from 21st April, you could notice a drop in your rankings if your site is not mobile friendly:

We all know that having a mobile friendly website is good for usability, but Google is now taking it all one-step further.

From April 21st, Google will be rewarding mobile friendly sites in their ranking algorithms. This is great news if your site is mobile friendly and operating in a space where your competitor’s sites aren’t. If you are having to zoom in and pinch to view your website on a mobile device, Google won’t class your site as mobile friendly. Whilst developing your site to be fully responsive to fit all platforms could at the time cost you time and money, you could be penalised if you choose not to.

The options:

There are two ways to make your site mobile friendly – you can either use a separate mobile site or utilise the power of responsive web design.

A responsive site means that the website will respond to the size of your screen. It will adjust the size of elements and re-jig the page to fit your browser size. This option is ideal for websites that don’t have an intricate navigation or a lot of tricky and bespoke elements.

Key Talent Matters is a great example of a responsive site built by Amplify. The background images and text scale down as you reduce the size of your browser, optimising the users experience and working well with Google.

A mobile specific site is viewed as a completely different website – which is built with only mobile devices in mind. A mobile site will ensure the key information is always displayed clearly on screen.

If you would like more information on how we can help, get in touch. We offer a range of web design services to suit all budgets and requirements.