Do you require digital marketing support? Unsure about where to start? Here’s a brief overview from the beginning!
So what is Digital Marketing?
Well, to keep it simple Digital marketing is the marketing of services and products using various technologies. The Internet being the most popular, but it can also include display advertising, mobile phones and any other digital platforms. Digital marketing can also be referred to as ‘web marketing,’ ‘online marketing’ or ‘internet marketing.’
We live in a world that is shrinking and where technology is evolving. People are consuming more and more content on laptops, smartphones and tablets everyday. Over the past 20 years there has been a significant development in digital marketing. With the increase of mobile phone penetration, the introduction of e-commerce websites and not forgetting the explosion of social media. Digital marketing also enables business to adapt to online trends and communicate with their target audience in the most effective way. Those that need Digital Marketing support and have still not recognised digital marketing in their marketing plans and strategy need to act fast!
“Ignoring Digital marketing is like opening a business and not telling anyone”
Consumers now have a voice and brands must move from traditional one-way communication of talking ‘at’ the consumer to a two-way dialogue which is free flowing, informative and adds value. Spreading a variety of content and awareness over numerous channels including blogs, social media and video will help build an online community. An online community enables consumers to have a voice, create their own content, share their opinion, thoughts and feelings about products and services.
With the internet predicted to be the largest medium for advertising this year, it’s essential that companies and brands get their strategy right first time.
Do you require Digital Marketing support? Amplify can support you with a full 360 marketing strategy incorporating both online and offline activities targeted to your specific audience and to meet your budget. We can provide you with the insights, the tools and the knowledge to ensure your marketing is a success that one which generates a good return of investment.
For more information contact us via firstname.lastname@example.org