Amplify your Social Media Campaigns!

Are you ready to supercharge your display communications and social media marketing with a social media wall advertising?

This cloud based software platform allows brand managers and marketing teams to pull all of their social content, including hash tags, images, videos, and even fans content into one organised display.

Social Media Wall Advertising software is extremely simple to use, it includes built in automated moderation meaning rogue or offensive posts are automatically removed. Content is automatically updated via the cloud, and the social wall can even be set to “Live mode” allowing users to share posts on the big scree live.

Where would I use the Social media wall software?

  • Internal communications – If you run a digital signage network this software is ideal, the software integrates with the major digital signage platforms like Appspace and signage live.
  • Activations, Exhibitions & Events – Imagine your event with a huge screen and all of your internal and external tweets, Instagrams, or Facebooks posts being seen live on the big screen, with users allowed to engage live.

Why use social media wall advertising?

  • Increase your social media engagement
  • Increase your engagement on social media campaigns
  • A brilliant and cost effective way of producing content for your digital signage or event screens.
  • Stand out and amplify your digital marketing.

If you would like a free consultation, contact us now!

Measuring Your Digital Marketing Success

How can you measure digital marketing success?

Research shows that many business or brands are not monitoring any digital marketing campaigns. Nor are they using any tools to track any data or analytics from their website. We see many Businesses are still facing problems measuring accurate return of investment. Or failing to get tangible results from social media campaigns. This seems crazy when there are not only metrics and analytics tools easily available. The tools also provide results in real time. But more importantly accurately measure the success of your campaigns and ensure return of investment.

It’s important to choose the right tools to measure the metrics you require. For example likes on Facebook are nice to have but for some businesses useless, unless these figures can be translated into sales. We see many companies in the Middle East with 100,000 followers on Facebook – but are these followers actually interested in your brand and products? Do they engage with your page and as a result favourite your brand / business and buy your products / services?

Which tools measure digital marketing success?

If you do not wish to use specific dashboards such as Sprinklr or Hootsuite.  Social channels now have readily available tools to monitor your page performance and any advertising campaigns easily. Amplify provide monthly reporting across all digital platforms to highlight the performance of the channel. We will also identify what has been successful and what areas need to be improved or adapted. This is essential to plan forward and not only ensure return of investment but also achieve objectives. Amplify can also support in carrying out a digital audit across all of your digital marketing platforms, this will help you identify and review your current strategy.

Book a free marketing consultation!

If you would like some more information about achieving digital marketing success. Or you would like some more information on how to measure digital marketing success. Contact us today for a free marketing consultation.

 

Is Inbound Marketing Worthwhile?

In this week’s blog we thought it would be useful to explain different aspects of inbound marketing and how these can be achieved.

What is inbound marketing?

  • Content creation and distribution – Brands create and plan targeted content, such as blog posts, white papers and their social media channels and share it with current customers and future ones.
  • Lifecycle marketing – The methodology of inbound marketing follows a cyclical process that converts strangers to leads, leads to customers and customers to promoters of a brand. At each stage of the buyer process, there is an action for marketers to take and KPIs that measure the success.
  • Personalisation – The more tailored your content is, the more valuable it will be to consumers.
  • Multi-channel – You have to approach customers where they already are, whether that is on your website, a search engine or on social media.
  • Integration – You need to integrate all your content, publishing and analytic tools to make sure you are publishing the right content at the right time, in the right place.
  • Focus on getting found – The crucial difference between inbound and outbound marketing is that by creating content of value, you start to earn your reach. You will also earn the customer satisfaction that leads to customers becoming promoters.

The tools used in inbound marketing

  • Blog posts
  • Keywords
  • Social publishing
  • Forms
  • Calls to action
  • Landing pages
  • CRM
  • Email
  • Workflows
  • Surveys
  • Smart content
  • Social monitoring

So where’s the proof that investing time and money in inbound marketing is worthwhile?

  • Companies report gaining 54% more customers through inbound marketing than through outbound (Source: Voltier Digital)
  • On average, a lead gained through inbound costs 62% less than one through outbound (Source: Voltier Digital)
  • In 2014 74% of B2B companies increased their inbound investment compared to last year (Source: State of Inbound report)
  • 80% of small businesses will invest in inbound this year
  • Inbound marketing channels can deliver up to 30 times the campaign conversion rate of traditional outbound direct-mail campaigns (Source: CRM Daily)

If you would like some more information on how Amplify can support you with your inbound marketing, contact us to arrange a meeting with one of our team. 

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