Measuring Your Digital Marketing Success

How can you measure digital marketing success?

Research shows that many business or brands are not monitoring any digital marketing campaigns. Nor are they using any tools to track any data or analytics from their website. We see many Businesses are still facing problems measuring accurate return of investment. Or failing to get tangible results from social media campaigns. This seems crazy when there are not only metrics and analytics tools easily available. The tools also provide results in real time. But more importantly accurately measure the success of your campaigns and ensure return of investment.

It’s important to choose the right tools to measure the metrics you require. For example likes on Facebook are nice to have but for some businesses useless, unless these figures can be translated into sales. We see many companies in the Middle East with 100,000 followers on Facebook – but are these followers actually interested in your brand and products? Do they engage with your page and as a result favourite your brand / business and buy your products / services?

Which tools measure digital marketing success?

If you do not wish to use specific dashboards such as Sprinklr or Hootsuite.  Social channels now have readily available tools to monitor your page performance and any advertising campaigns easily. Amplify provide monthly reporting across all digital platforms to highlight the performance of the channel. We will also identify what has been successful and what areas need to be improved or adapted. This is essential to plan forward and not only ensure return of investment but also achieve objectives. Amplify can also support in carrying out a digital audit across all of your digital marketing platforms, this will help you identify and review your current strategy.

Book a free marketing consultation!

If you would like some more information about achieving digital marketing success. Or you would like some more information on how to measure digital marketing success. Contact us today for a free marketing consultation.

 

Social media: The most powerful and essential marketing tool

Social Media Marketing allows brands to market their products and services online 24 hours a day, 7 days a week.

With digital marketing budgets increasing and traditional or offline advertising budgets being cut. Word of mouth marketing has been identified as one of the most valuable forms of marketing. This can easily be achieved through a successful social media marketing campaign. One that consumers trust above all others which is likely to lead to an increase in sales.

 

According to Nielson:

“92% of consumers believe recommendations from friends and family over all forms of advertising”

 

One of the most important things to consider when using social media marketing is to connect and engage with your consumers. Many brands get caught up in ‘collecting’ social media fans and not actually engaging with them. Having a Facebook or Instagram community of 500 fans that love your brand and share their experiences is much more effective than 100,000 followers who have just signed up to win a competition or have liked your page through sponsored advertising.

 

“The main objective for a successful social media strategy is not only to build a presence across key Social Media channels, but also to Engage, Educate and Reward your followers”

 

Social media marketing has become one of the most powerful and essential marketing tools a brand or business can have. It allows you to reach consumers on a more personal and engaging level through platforms like Facebook, Twitter, Instagram, YouTube and more. With Facebook recently announcing that they had passed 400 million member. The average user spending 55 minutes per day on the site with an average of 130 friends. Facebook is the ideal environment to start growing your brand. However it’s important it is done to the best advantage. A study recently found that there was very little difference between the frequency of standard posts and the engagement of consumers. However by adding different forms of media such as links, photo’s and videos the engagement significantly increased. Therefore it is important to focus on quality of content rather than posting several times a day with little engagement.

Social media channels now enable businesses to select age range, gender, location and interests of consumers they would like to target their content to be seen by. This new digital era not only enables businesses to target potential consumers through channels like Facebook, but by using search history, consumers can be ‘followed’ on the internet so they see adverts from similar brands, services and products.

When creating a social media strategy it’s important to ensure your content reflects the channels you are using. Many brands make the mistake of using a ‘one fit’s all’ strategy. Posting exactly the same content across all channels. Whilst you may experience some success following this strategy, it will not enable you to reach your maximum potential. For example Twitter is used to discover that is happening in the world, here and now. Therefore this channel should be used as more of a news channel, posting live tweets from your events. With hundreds of millions of users worldwide and over 500 million Tweets being sent each day, there is a great opportunity for businesses or brands to reach a global audience of new and existing customers, providing they are sharing the right content.

Instagram is a great platform to tell your brands story. This can be done through creative photography or short engaging video clips. Instagram is also brilliant for word of mouth marketing. Consumers regularly share their own experience of your brand with their followers. For example an image of their favourite beauty product, or the latest gadget. Before you know it you have a genuine review of your product that has been shared and recommended without you having to do anything!

Whilst social media marketing is great for interaction and engagement with your consumers. It’s also important to recognise that it may not always be positive feedback. Therefore it’s essential all your accounts are constantly managed and any feedback is responded to immediately. Whether it be addressing issues of concern or giving recognition and thanks for positive feedback.

 

Contact us for more information on how we can Amplify your social media marketing campaigns and help you stand out from the crowd.

 

 

 

Website Design and Developers

Amplify has designed and built various websites that include wordpress, HTML and e-commerce.

The type of website always depends on the clients requirements and what they are looking to achieve. We have given a brief description of each below:

WordPress 

WordPress began life as a blogging platform but has evolved into one of the easiest to use, comprehensive content management systems (CMS) on the market. This means that websites can be designed and built quickly and effectively. They are easy to manage and maintain, and comes with the latest coding so it’s super search engine friendly. WordPress is a lightweight CMS and gives you full control of your meta data, content and URL structure with the ability to add sections pages and posts at will.
We can provide easy to use guides as well as video tutorials to show you how pages can be updated, simply & quickly.

We love nothing more than designing and building effective websites for our customers. Whether you’re a one man band, or a medium size enterprise, we can give you a website that is well designed, search engine friendly and easy to manage and maintain.

HTML

HyperText Markup Language usually shortened to HTML is the programmable language used to build up web pages. Along with CSS and JavaScript, HTML is the cornerstone technology used to create a website. Images and objects are embedded into this to create more interactive forms.

E-Commerce

This is is commonly used for buying and selling across the internet, using technology for online payments, supply chain management, inventory management and data exchange to name a few, the site allows consumers to electronically exchange goods and services around the world. These type of sites are increased dramatically over the past 5 years and predicted to continue over the coming years. To create a successful online store its essential to research and understand the e-commerce guidelines and principles. It is also important to implement an e-business plan to achieve success.

For more information on the services we offer and our recommendations for your business, contact us today & we will be more than happy to help. We also offer a one off or various monthly SEO/Social Media packages, ask us for more info!

Amplify Provides a Range of Services Including Website Management in Dubai

Being a full 360 Agency we are able to offer our clients a range of services including management of website, social media and digital marketing. Today’s blog focuses on website management and why it’s important –

Website Management Services

Are you debating updating your website? There are some important questions to ask yourself:

  • Are your users dropping off your website quickly or only looking at a couple of pages?
  • Is there less repeat traffic?
  • Are you noticing a drop in contacts, leads or sales on your website?
  • Does your site still feature out of date products/services/promotions and failing to show new products/services/promotions?
  • Does your sites functions and features look dated compared to the competition?

If you answered yes to any of the above questions, it may be time to start looking at updating your website!

Here’s an overview of the benefits:

It Makes Search Engines Happy!

Search engines are more likely to reward websites that keep their sites updated by moving them up the rankings. Google will scroll through millions of web pages to make sure that useful and relevant information is being delivered to the user. Search engines use different ‘identifiers’ to work out what is good and bad. One identifier that is looked at is ‘’frequency’, if a website is updated regularly; search engines associate this with providing new information which could boost you up the rankings and potentially drive more traffic to your site.

Returning Traffic

If a shop didn’t update it’s stock and window displays regularly, would you go back again and again? Probably not! The same applies online – why would a user come back to your website if they never saw anything new? Simple changes like adding a blog and updating it, changing the colour scheme or even just adding a banner lets the user know that you actively care about your business.

Your Website is your Business Shop Front

Your website needs to represent the core of your business. 89% of people are using the internet to help inform an upcoming purchase. In other words, your website is likely to be the first form of form of communication you have with a potential customer. Make it count by including clear calls to action and contact information alongside a fresh and easy-to-navigate design.

Our website management services includes a monthly detailed report which includes website statistics, views, click throughs etc. Get in touch and see how we can help your business…

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Social Media Management in Dubai

Social Media Channels

There’s a lot of choice out there when it comes to choosing social media platforms for your business, and it’s easy to feel daunted and overwhelmed by the options.

We have compiled a list of our favourites, along with some ways they can be put to best use for your business.

Facebook

The most widely used of all social media, Facebook is ideal for consumer-facing businesses. While it’s becoming increasingly difficult to reach audiences organically, paying for a well-targeted advert or promoted post can do wonders in seeing big results on a social media campaign.

YouTube

YouTube’s platform is bigger than many people realise, and its ad targeting tool is one of most precise we’ve seen. Create snappy, engaging videos for your business or put together one of the most searched-for type of content: the mighty how-to video.

LinkedIn

A presence on LinkedIn is an absolute must for B2B companies and those reaching professional services. Keep your company page up to date with news, long-form posts and create a showcase page to target your products and services at certain audiences.

Pinterest

As a social media site we could lose hours of the day on Pinterest! It is best suited for businesses with a very visual aspect, or anything that involves food or getting crafty. Pinterest users love to be inspired and will often save links to come back to later, making it a great way of driving traffic to your website.

Instagram

Instagram is a great platform for getting your products out there. Unleash your arty side and get playing with different filters.

Twitter

Twitter is quite possibly our favourite social media platform. It can be cleverly utilised to drive users towards websites and apps, as well as being a fantastic tool for joining in conversations that are relevant to your business.

Vine

Vine is a video app with a twist: you only get six seconds of footage. These constraints force you to be creative and Vines can be used to show humour, products and tease at upcoming launches or announcements. Vine is owned by Twitter, and ideal for sharing on that platform.

 

If social media leaves you feeling out of your depth, get in touch today or give us a call on 044342104 to see how we can help you.

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