Compare the best ways to boost your Digital Marketing

Digital marketing relies on a successful strategy that includes a range of methods to suit your budget, business and target audience.

When it comes to choosing the right channels it can feel like a minefield. It’s important to have a basic understanding of the methods and how they can benefit your brand or business. This blog will give you an insight into popular digital marketing channels available including SEO, SEM and PPC.

Websites and Search engine optimization (SEO).

SEO should appear at the top of your strategy and should be the first thing to consider as part of your digital marketing plan. Many companies promise that they can ‘guarantee’ you results when it comes to 1st page on major search engines like Google, Bing, Yahoo. However this is very hard to achieve if key principles are not integrated into the design and site map at the build stage of your website.

By ensuring your website is fully optimised will help you to stay ahead of your competitors and drive traffic to your website. Increasing your search engine visability is something that can be done over time so that more people will visit your site. Some simple things to increase your SEO includes optimizing all of your images, using meta titles, integrating your social media channels and structure URL’s.

Search engine marketing (SEM)

This form of digital marketing involves promoting your website to increase in search engine results pages e.g. Google, through paid advertising.

Pay per click

PPC is another form of paid digital advertising. Essentially it’s a way of buying visits to your site using a clickable advert, rather than growing visits organically. Search engine advertising is one of the most popular forms of PPC. This method relies on the use of keywords, together with good website content that will engage consumers to click on your links and visit your site. You can set your own budgets and turn the advertising on and off whenever needed. Therefore a great option if you’re looking to test different channels and budgets.

“Marketers continue to spend heavily on online advertising. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets”.

If you require support with your digital marketing campaigns or would like some more information on how Amplify can promote your brand via digital touch-points, contact us via info@amplify360.co.uk

Measuring Your Digital Marketing Success

How can you measure digital marketing success?

Research shows that many business or brands are not monitoring any digital marketing campaigns. Nor are they using any tools to track any data or analytics from their website. We see many Businesses are still facing problems measuring accurate return of investment. Or failing to get tangible results from social media campaigns. This seems crazy when there are not only metrics and analytics tools easily available. The tools also provide results in real time. But more importantly accurately measure the success of your campaigns and ensure return of investment.

It’s important to choose the right tools to measure the metrics you require. For example likes on Facebook are nice to have but for some businesses useless, unless these figures can be translated into sales. We see many companies in the Middle East with 100,000 followers on Facebook – but are these followers actually interested in your brand and products? Do they engage with your page and as a result favourite your brand / business and buy your products / services?

Which tools measure digital marketing success?

If you do not wish to use specific dashboards such as Sprinklr or Hootsuite.  Social channels now have readily available tools to monitor your page performance and any advertising campaigns easily. Amplify provide monthly reporting across all digital platforms to highlight the performance of the channel. We will also identify what has been successful and what areas need to be improved or adapted. This is essential to plan forward and not only ensure return of investment but also achieve objectives. Amplify can also support in carrying out a digital audit across all of your digital marketing platforms, this will help you identify and review your current strategy.

Book a free marketing consultation!

If you would like some more information about achieving digital marketing success. Or you would like some more information on how to measure digital marketing success. Contact us today for a free marketing consultation.

 

Website Design and Developers

Amplify has designed and built various websites that include wordpress, HTML and e-commerce.

The type of website always depends on the clients requirements and what they are looking to achieve. We have given a brief description of each below:

WordPress 

WordPress began life as a blogging platform but has evolved into one of the easiest to use, comprehensive content management systems (CMS) on the market. This means that websites can be designed and built quickly and effectively. They are easy to manage and maintain, and comes with the latest coding so it’s super search engine friendly. WordPress is a lightweight CMS and gives you full control of your meta data, content and URL structure with the ability to add sections pages and posts at will.
We can provide easy to use guides as well as video tutorials to show you how pages can be updated, simply & quickly.

We love nothing more than designing and building effective websites for our customers. Whether you’re a one man band, or a medium size enterprise, we can give you a website that is well designed, search engine friendly and easy to manage and maintain.

HTML

HyperText Markup Language usually shortened to HTML is the programmable language used to build up web pages. Along with CSS and JavaScript, HTML is the cornerstone technology used to create a website. Images and objects are embedded into this to create more interactive forms.

E-Commerce

This is is commonly used for buying and selling across the internet, using technology for online payments, supply chain management, inventory management and data exchange to name a few, the site allows consumers to electronically exchange goods and services around the world. These type of sites are increased dramatically over the past 5 years and predicted to continue over the coming years. To create a successful online store its essential to research and understand the e-commerce guidelines and principles. It is also important to implement an e-business plan to achieve success.

For more information on the services we offer and our recommendations for your business, contact us today & we will be more than happy to help. We also offer a one off or various monthly SEO/Social Media packages, ask us for more info!

Amplify Provides a Range of Services Including Website Management in Dubai

Being a full 360 Agency we are able to offer our clients a range of services including management of website, social media and digital marketing. Today’s blog focuses on website management and why it’s important –

Website Management Services

Are you debating updating your website? There are some important questions to ask yourself:

  • Are your users dropping off your website quickly or only looking at a couple of pages?
  • Is there less repeat traffic?
  • Are you noticing a drop in contacts, leads or sales on your website?
  • Does your site still feature out of date products/services/promotions and failing to show new products/services/promotions?
  • Does your sites functions and features look dated compared to the competition?

If you answered yes to any of the above questions, it may be time to start looking at updating your website!

Here’s an overview of the benefits:

It Makes Search Engines Happy!

Search engines are more likely to reward websites that keep their sites updated by moving them up the rankings. Google will scroll through millions of web pages to make sure that useful and relevant information is being delivered to the user. Search engines use different ‘identifiers’ to work out what is good and bad. One identifier that is looked at is ‘’frequency’, if a website is updated regularly; search engines associate this with providing new information which could boost you up the rankings and potentially drive more traffic to your site.

Returning Traffic

If a shop didn’t update it’s stock and window displays regularly, would you go back again and again? Probably not! The same applies online – why would a user come back to your website if they never saw anything new? Simple changes like adding a blog and updating it, changing the colour scheme or even just adding a banner lets the user know that you actively care about your business.

Your Website is your Business Shop Front

Your website needs to represent the core of your business. 89% of people are using the internet to help inform an upcoming purchase. In other words, your website is likely to be the first form of form of communication you have with a potential customer. Make it count by including clear calls to action and contact information alongside a fresh and easy-to-navigate design.

Our website management services includes a monthly detailed report which includes website statistics, views, click throughs etc. Get in touch and see how we can help your business…

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Amplify Dubai offers Web Design Services

A Leading web design agency in Dubai!

With an in-house design studio in Dubai, Amplify are able to design and create websites for any industry.

Alongside the UI & UX design we also have the benefit of a leading digital marketing department. Offering our clients the option to manage their social media and SEO on a monthly retainer basis as well as provide hosting, blogging and regular updates to your website. We offer a completely personalised service to our clients, meeting their individual budgets and requirements, from small family businesses to large corporations.

As a British web design agency based in Dubai we take huge pride in every website we create. Unlike other agencies, we don’t outsource to other companies, all of our work is carried out in our Dubai and UK studio and project managed by one of our account managers. Our websites can be as basic or as in-depth as you require, they are affordable, creative and can be live within a matter of weeks. From creating the wire frames to the final development we involve you throughout from start to finish ensuring you receive the best possible service and the website you desire.

With mobile penetration in the the UAE now over 90% having a responsive and mobile friendly designed website is key to generating leads. All of our website designs are mobile ready. Not only will we design the website we can also offer a Search engine optimisation service.

Our digital and creative teams also specialise in App design and development, having recently created a new app, which is due to launch in April. In previous months we have created a variety of applications including data collection apps for Banana Boat and Standard Chartered Bank.

If you have a requirement for mobile application development or a web design agency in the UAE ….contact us at info@amplify360.co.uk for a free consultation. 

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Is Inbound Marketing Worthwhile?

In this week’s blog we thought it would be useful to explain different aspects of inbound marketing and how these can be achieved.

What is inbound marketing?

  • Content creation and distribution – Brands create and plan targeted content, such as blog posts, white papers and their social media channels and share it with current customers and future ones.
  • Lifecycle marketing – The methodology of inbound marketing follows a cyclical process that converts strangers to leads, leads to customers and customers to promoters of a brand. At each stage of the buyer process, there is an action for marketers to take and KPIs that measure the success.
  • Personalisation – The more tailored your content is, the more valuable it will be to consumers.
  • Multi-channel – You have to approach customers where they already are, whether that is on your website, a search engine or on social media.
  • Integration – You need to integrate all your content, publishing and analytic tools to make sure you are publishing the right content at the right time, in the right place.
  • Focus on getting found – The crucial difference between inbound and outbound marketing is that by creating content of value, you start to earn your reach. You will also earn the customer satisfaction that leads to customers becoming promoters.

The tools used in inbound marketing

  • Blog posts
  • Keywords
  • Social publishing
  • Forms
  • Calls to action
  • Landing pages
  • CRM
  • Email
  • Workflows
  • Surveys
  • Smart content
  • Social monitoring

So where’s the proof that investing time and money in inbound marketing is worthwhile?

  • Companies report gaining 54% more customers through inbound marketing than through outbound (Source: Voltier Digital)
  • On average, a lead gained through inbound costs 62% less than one through outbound (Source: Voltier Digital)
  • In 2014 74% of B2B companies increased their inbound investment compared to last year (Source: State of Inbound report)
  • 80% of small businesses will invest in inbound this year
  • Inbound marketing channels can deliver up to 30 times the campaign conversion rate of traditional outbound direct-mail campaigns (Source: CRM Daily)

If you would like some more information on how Amplify can support you with your inbound marketing, contact us to arrange a meeting with one of our team. 

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