Digital marketing relies on a successful strategy that includes a range of methods to suit your budget, business and target audience.
When it comes to choosing the right channels it can feel like a minefield. It’s important to have a basic understanding of the methods and how they can benefit your brand or business. This blog will give you an insight into popular digital marketing channels available including SEO, SEM and PPC.
Websites and Search engine optimization (SEO).
SEO should appear at the top of your strategy and should be the first thing to consider as part of your digital marketing plan. Many companies promise that they can ‘guarantee’ you results when it comes to 1st page on major search engines like Google, Bing, Yahoo. However this is very hard to achieve if key principles are not integrated into the design and site map at the build stage of your website.
By ensuring your website is fully optimised will help you to stay ahead of your competitors and drive traffic to your website. Increasing your search engine visability is something that can be done over time so that more people will visit your site. Some simple things to increase your SEO includes optimizing all of your images, using meta titles, integrating your social media channels and structure URL’s.
Search engine marketing (SEM)
This form of digital marketing involves promoting your website to increase in search engine results pages e.g. Google, through paid advertising.
Pay per click
PPC is another form of paid digital advertising. Essentially it’s a way of buying visits to your site using a clickable advert, rather than growing visits organically. Search engine advertising is one of the most popular forms of PPC. This method relies on the use of keywords, together with good website content that will engage consumers to click on your links and visit your site. You can set your own budgets and turn the advertising on and off whenever needed. Therefore a great option if you’re looking to test different channels and budgets.
“Marketers continue to spend heavily on online advertising. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets”.
If you require support with your digital marketing campaigns or would like some more information on how Amplify can promote your brand via digital touch-points, contact us via info@amplify360.co.uk