Social media: The most powerful and essential marketing tool

Social Media Marketing allows brands to market their products and services online 24 hours a day, 7 days a week.

With digital marketing budgets increasing and traditional or offline advertising budgets being cut. Word of mouth marketing has been identified as one of the most valuable forms of marketing. This can easily be achieved through a successful social media marketing campaign. One that consumers trust above all others which is likely to lead to an increase in sales.

 

According to Nielson:

“92% of consumers believe recommendations from friends and family over all forms of advertising”

 

One of the most important things to consider when using social media marketing is to connect and engage with your consumers. Many brands get caught up in ‘collecting’ social media fans and not actually engaging with them. Having a Facebook or Instagram community of 500 fans that love your brand and share their experiences is much more effective than 100,000 followers who have just signed up to win a competition or have liked your page through sponsored advertising.

 

“The main objective for a successful social media strategy is not only to build a presence across key Social Media channels, but also to Engage, Educate and Reward your followers”

 

Social media marketing has become one of the most powerful and essential marketing tools a brand or business can have. It allows you to reach consumers on a more personal and engaging level through platforms like Facebook, Twitter, Instagram, YouTube and more. With Facebook recently announcing that they had passed 400 million member. The average user spending 55 minutes per day on the site with an average of 130 friends. Facebook is the ideal environment to start growing your brand. However it’s important it is done to the best advantage. A study recently found that there was very little difference between the frequency of standard posts and the engagement of consumers. However by adding different forms of media such as links, photo’s and videos the engagement significantly increased. Therefore it is important to focus on quality of content rather than posting several times a day with little engagement.

Social media channels now enable businesses to select age range, gender, location and interests of consumers they would like to target their content to be seen by. This new digital era not only enables businesses to target potential consumers through channels like Facebook, but by using search history, consumers can be ‘followed’ on the internet so they see adverts from similar brands, services and products.

When creating a social media strategy it’s important to ensure your content reflects the channels you are using. Many brands make the mistake of using a ‘one fit’s all’ strategy. Posting exactly the same content across all channels. Whilst you may experience some success following this strategy, it will not enable you to reach your maximum potential. For example Twitter is used to discover that is happening in the world, here and now. Therefore this channel should be used as more of a news channel, posting live tweets from your events. With hundreds of millions of users worldwide and over 500 million Tweets being sent each day, there is a great opportunity for businesses or brands to reach a global audience of new and existing customers, providing they are sharing the right content.

Instagram is a great platform to tell your brands story. This can be done through creative photography or short engaging video clips. Instagram is also brilliant for word of mouth marketing. Consumers regularly share their own experience of your brand with their followers. For example an image of their favourite beauty product, or the latest gadget. Before you know it you have a genuine review of your product that has been shared and recommended without you having to do anything!

Whilst social media marketing is great for interaction and engagement with your consumers. It’s also important to recognise that it may not always be positive feedback. Therefore it’s essential all your accounts are constantly managed and any feedback is responded to immediately. Whether it be addressing issues of concern or giving recognition and thanks for positive feedback.

 

Contact us for more information on how we can Amplify your social media marketing campaigns and help you stand out from the crowd.

 

 

 

Amplify Provides a Range of Services Including Website Management in Dubai

Being a full 360 Agency we are able to offer our clients a range of services including management of website, social media and digital marketing. Today’s blog focuses on website management and why it’s important –

Website Management Services

Are you debating updating your website? There are some important questions to ask yourself:

  • Are your users dropping off your website quickly or only looking at a couple of pages?
  • Is there less repeat traffic?
  • Are you noticing a drop in contacts, leads or sales on your website?
  • Does your site still feature out of date products/services/promotions and failing to show new products/services/promotions?
  • Does your sites functions and features look dated compared to the competition?

If you answered yes to any of the above questions, it may be time to start looking at updating your website!

Here’s an overview of the benefits:

It Makes Search Engines Happy!

Search engines are more likely to reward websites that keep their sites updated by moving them up the rankings. Google will scroll through millions of web pages to make sure that useful and relevant information is being delivered to the user. Search engines use different ‘identifiers’ to work out what is good and bad. One identifier that is looked at is ‘’frequency’, if a website is updated regularly; search engines associate this with providing new information which could boost you up the rankings and potentially drive more traffic to your site.

Returning Traffic

If a shop didn’t update it’s stock and window displays regularly, would you go back again and again? Probably not! The same applies online – why would a user come back to your website if they never saw anything new? Simple changes like adding a blog and updating it, changing the colour scheme or even just adding a banner lets the user know that you actively care about your business.

Your Website is your Business Shop Front

Your website needs to represent the core of your business. 89% of people are using the internet to help inform an upcoming purchase. In other words, your website is likely to be the first form of form of communication you have with a potential customer. Make it count by including clear calls to action and contact information alongside a fresh and easy-to-navigate design.

Our website management services includes a monthly detailed report which includes website statistics, views, click throughs etc. Get in touch and see how we can help your business…

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Amplify Dubai offers Web Design Services

A Leading web design agency in Dubai!

With an in-house design studio in Dubai, Amplify are able to design and create websites for any industry.

Alongside the UI & UX design we also have the benefit of a leading digital marketing department. Offering our clients the option to manage their social media and SEO on a monthly retainer basis as well as provide hosting, blogging and regular updates to your website. We offer a completely personalised service to our clients, meeting their individual budgets and requirements, from small family businesses to large corporations.

As a British web design agency based in Dubai we take huge pride in every website we create. Unlike other agencies, we don’t outsource to other companies, all of our work is carried out in our Dubai and UK studio and project managed by one of our account managers. Our websites can be as basic or as in-depth as you require, they are affordable, creative and can be live within a matter of weeks. From creating the wire frames to the final development we involve you throughout from start to finish ensuring you receive the best possible service and the website you desire.

With mobile penetration in the the UAE now over 90% having a responsive and mobile friendly designed website is key to generating leads. All of our website designs are mobile ready. Not only will we design the website we can also offer a Search engine optimisation service.

Our digital and creative teams also specialise in App design and development, having recently created a new app, which is due to launch in April. In previous months we have created a variety of applications including data collection apps for Banana Boat and Standard Chartered Bank.

If you have a requirement for mobile application development or a web design agency in the UAE ….contact us at info@amplify360.co.uk for a free consultation. 

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Social Media Management in Dubai

Social Media Channels

There’s a lot of choice out there when it comes to choosing social media platforms for your business, and it’s easy to feel daunted and overwhelmed by the options.

We have compiled a list of our favourites, along with some ways they can be put to best use for your business.

Facebook

The most widely used of all social media, Facebook is ideal for consumer-facing businesses. While it’s becoming increasingly difficult to reach audiences organically, paying for a well-targeted advert or promoted post can do wonders in seeing big results on a social media campaign.

YouTube

YouTube’s platform is bigger than many people realise, and its ad targeting tool is one of most precise we’ve seen. Create snappy, engaging videos for your business or put together one of the most searched-for type of content: the mighty how-to video.

LinkedIn

A presence on LinkedIn is an absolute must for B2B companies and those reaching professional services. Keep your company page up to date with news, long-form posts and create a showcase page to target your products and services at certain audiences.

Pinterest

As a social media site we could lose hours of the day on Pinterest! It is best suited for businesses with a very visual aspect, or anything that involves food or getting crafty. Pinterest users love to be inspired and will often save links to come back to later, making it a great way of driving traffic to your website.

Instagram

Instagram is a great platform for getting your products out there. Unleash your arty side and get playing with different filters.

Twitter

Twitter is quite possibly our favourite social media platform. It can be cleverly utilised to drive users towards websites and apps, as well as being a fantastic tool for joining in conversations that are relevant to your business.

Vine

Vine is a video app with a twist: you only get six seconds of footage. These constraints force you to be creative and Vines can be used to show humour, products and tease at upcoming launches or announcements. Vine is owned by Twitter, and ideal for sharing on that platform.

 

If social media leaves you feeling out of your depth, get in touch today or give us a call on 044342104 to see how we can help you.

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