Is your website optimised for mobiles and smart devices?

If not, from 21st April, you could notice a drop in your rankings if your site is not mobile-friendly:

We all know that having a mobile-friendly website is good for usability, but Google is now taking it all one step further.

From April 21st, Google will be rewarding mobile-friendly sites in their ranking algorithms. This is great news if your site is mobile-friendly and operating in a space where your competitor’s sites aren’t. If you have to zoom in and pinch to view your website on a mobile device, Google won’t class your site as mobile-friendly. Whilst developing your site to be fully responsive to fit all platforms could at the time cost you time and money, you could be penalised if you choose not to.

The options:

There are two ways to make your site mobile friendly – you can either use a separate mobile site or utilise the power of responsive web design.

A responsive site means that the website will respond to the size of your screen. It will adjust the size of elements and re-jig the page to fit your browser size. This option is ideal for websites that don’t have intricate navigation or a lot of tricky and bespoke elements.

Key Talent Matters is a great example of a responsive site built by Amplify. The background images and text scale down as you reduce the size of your browser, optimising the users experience and working well with Google.

A mobile specific site is viewed as a completely different website – which is built with only mobile devices in mind. A mobile site will ensure the key information is always displayed clearly on screen.

If you would like more information on how we can help, get in touch. We offer a range of web design services to suit all budgets and requirements.