Websites Optimised for Mobiles & Smart Devices

Is your website optimised for mobiles and smart devices?

If not, from 21st April, you could notice a drop in your rankings if your site is not mobile friendly:

We all know that having a mobile friendly website is good for usability, but Google is now taking it all one-step further.

From April 21st, Google will be rewarding mobile friendly sites in their ranking algorithms. This is great news if your site is mobile friendly and operating in a space where your competitor’s sites aren’t. If you are having to zoom in and pinch to view your website on a mobile device, Google won’t class your site as mobile friendly. Whilst developing your site to be fully responsive to fit all platforms could at the time cost you time and money, you could be penalised if you choose not to.

The options:

There are two ways to make your site mobile friendly – you can either use a separate mobile site or utilise the power of responsive web design.

A responsive site means that the website will respond to the size of your screen. It will adjust the size of elements and re-jig the page to fit your browser size. This option is ideal for websites that don’t have an intricate navigation or a lot of tricky and bespoke elements.

Key Talent Matters is a great example of a responsive site built by Amplify. The background images and text scale down as you reduce the size of your browser, optimising the users experience and working well with Google.

A mobile specific site is viewed as a completely different website – which is built with only mobile devices in mind. A mobile site will ensure the key information is always displayed clearly on screen.

If you would like more information on how we can help, get in touch. We offer a range of web design services to suit all budgets and requirements. 

Specialists in Gamification Digital Marketing

2015 sees the mobile gaming market being worth a huge $25bn so how can brands use this to their advantage to promote awareness and engage existing and new consumers?

We are able to offer our clients a variety of games and interactions using the brand as the core purpose.

Sourced from http://www.marketingweek.com/2015/01/07/win-over-audiences-with-the-right-game-plan/?cmpid=mwbreak_812280

With the mobile market being set to take over console gaming it’s a perfect opportunity for brands to use this to their advantage.

 “It’s a very interesting area,” says Paul Wishman, group ecommerce director at insurance firm LV=, which launched a mobile game alongside its first TV ad for home insurance last year.

“Gamification is a great way of amplifying the brand and our new campaign,” he says. “It complements the above-the-line activity so seemed like the perfect opportunity to do something new.”

In December 2014 Amplify created 2 games for a client in Dubai. The first game featured an Eagle flying through the desert, the user had to use their body to control the movements of the bird e.g. leaning to the right or left or forwards or backwards. Their movements were tracked using a connect sensor camera, the aim of the games was to collect as many coins as they could within the time. The player could also collect hearts to increase their time and game play. Upon completing the game the user received a score dependant on how many coins had been collected. They could then share their experience through social media and see how they ranked on the leader board. The game featured the company branding and logo designs promoting awareness of the brand. The second game was based around a clay pigeon shooting experience again the consumer used their movement to control play and at the end were able to post results on social media sites.

The games were a huge success and a great way of interacting with consumers and promoting brand engagement. The games also give consumers a new and different experience especially if the brand lacks fun and interest. The games were set up on large screens, however could be adapted for mobile gaming. We have also created an educational game for Aquafresh which educated children on the importance of brushing their teeth but in a fun and enjoyable way.

Contact us for more information!

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