Strategic Marketing Plan for Small Business’s

The Agency has been inundated with enquiries from a range of different companies in the UAE requiring support with their marketing strategy and marketing planning. We have found the process is much easier once our clients gain a full understanding of the different aspects of marketing services that are available to them. Following this we are able to work with our clients in partnership to identify which marketing areas would best suit their products / services.

So if we take everything back to basics, what is Marketing?

Marketing is a way for companies to communicate their products, services or brands to customers to encourage promotion or sales.

The Marketing Process

Firstly to start the marketing process and create a good marketing strategy, you need to consider the target audience. We support our clients by analysing their market and gaining further knowledge and understanding of their customer’s behaviour. Once we have this information we can then work with the client to assess which types of marketing would suit their requirements.
It can seem quite confusing as there are hundreds of different types of marketing to choose from, more traditional means of communicating with the desired audience through billboard or radio advertising through to more modern forms of marketing via digital forms like social media and smart phones. By using a mixture of both, businesses are able to target the consumer in a more precise and personalised way. Amplify is not only able to provide our clients with the traditional style of a marketing and advertising but also full digital aspects via our digital department. This enables us to provide our clients with full 360 marketing services and plans.

At Amplify we are able to support you with the full marketing planning process and dependent on your requirements create as basic or in-depth plan for your business. We can focus on a specific product or service or look at the company as a whole to create a full marketing strategy to suit your needs and budget.

So what is a Strategic Marketing Plan?

The content of a marketing strategy focuses on the total marketing environment and its impacts on a company, product or service. In particular it will reflect an in depth understanding on what other competition there is and also the target audience. It’s important to have one of these in place before considering anything else, as this will be the foundation to build your long term marketing campaign.

A marketing strategy differs from a marketing tactic in that a strategy will look at long term marketing where as a tactic will just focus on short term. For instance, sending out an e-shot would be tactical, but changing the pricing, or promotional elements would be considered a strategic change.

Over the coming weeks we will be sharing further information on marketing topics as well as usual tips on how we could support your business, in the meantime if you need any further information or would like to speak to us regarding your marketing strategy or any marketing needs…get in touch!

Strategic Marketing Planning

Last week was another busy one for Amplify!

The Amplify team have been working on a huge strategic marketing plan for a large manufacturing company in the Middle East. We thought it would be useful to provide you with some information in this weeks blog on how to achieve an effective strategic marketing plan for your business or brand.

So what is a strategic marketing plan?

It’s a process that companies should go through to create and implement effective marketing systems. The plan focuses on marketing and promoting the business to the target audience.

To create an effective strategic marketing plan takes a lot of time, firstly gaining background information on the company / brand, clients and the competition. Companies need to look at identifying promotional opportunities and evaluating the marketing opportunities; research, analyse and identify the target audience; develop a key focus audience for the business to go after and how to achieve the plan; and measuring and evaluating the key results of the marketing efforts of the business.

Planning is one of the most important tasks for a business to succeed.  Whether you are just setting up, launching a new product, rebranding, or just looking to grow your market share – planning is key.

Creating a yearly strategic marketing plan for your company or brand is something you should definitely consider. In-depth planning involves understanding the market and your current business situation and using that knowledge to identify goals and objectives to make progress. We are able to work with you and your business to support you in achieving your marketing goals. Our services cover all aspects detailed in this blog and vary from business to business. We have the knowledge and expertise to work with small independent companies to large corporations.

 Why a Strategic Marketing Plan is key to your business:

So now you know what it is, we thought it would be useful to explain the benefits of having a Strategic Marketing Plan. All companies have fantastic marketing tools available to them. With the explosion of social media, high speed internet and mobile touch devices, the world around us is shrinking and communication to our key audience is evolving. Companies can now access Twitter and Facebook at a click, providing immediate communication channels direct to the customer. The same goes for a corporate blog, email blasts, banner ads and search engine optimisation: they are all quick and easy to do. But how successful are you at doing this? A lot of the ways we communicate with our clients these days tend to be very specialised and focus on the small picture. Twitter, for example, is a 140 character micro-exchange between you and your target audience. It’s a great tool, but one that’s very much about hear and now. A good plan will help your business keep sight of the big picture so you don’t get lost and you don’t miss out on bigger opportunities.

Contact us for more information, we look forward to hearing from you!

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