Amplify Services Include Business to Business Marketing

Following on from our previous blogs, where we have shared examples of different types of marketing and the importance of planning and having a marketing strategy in place. For you to achieve success in these areas it’s also important to identify your target audience and then ensure everything you do centres around them.

Identifying Buying behaviour

To support our clients in marketing their products or services properly it’s essential for them firstly to identify customer’s buying behaviour. By recognising the consumer’s behaviour, e.g. why they buy a certain product or chose a certain brand enables us to identify how to encourage and persuade the consumer to buy a different product or service. Buying behaviour is usually split into two sections, whether selling to the consumer (known as business to consumer B2C) or to another business (known as business to business B2B).

Business to Consumer Buying Behaviour

This type of behaviour focuses on the consumer and their purchase of a product or service. For example if a consumer wanted to purchase a pair of running shoes, they would source different information on the types and brands available. This may involve them visiting shopping malls, sports shops, searching online or talking to friends or family. Once they have decided on a product they will make the purchase. After this the consumer will evaluate the value of the running shoes, usually if the value is high they will repeat the purchase. This can then develop loyalty for the product / brand.

Business to Business Buying Behaviour

Relates to organisational or industrial buying behaviour. Companies tend to buy either wholesale from other businesses or directly from the manufacturer in contracts or agreements. B2B marketing consists of one business marketing their product or service directly to another business.

For further support on identifying your target audience, marketing planning or creating a full marketing strategy, get in touch! We have the knowledge and expertise to support your business and help achieve future success.

ARE YOU READY FOR THE DIGITAL TRANSFORMATION?

Digital transformation is the new marketing buzzword that is sweeping global markets. People are using it to describe anything from a responsive website to a social media strategy. However, it is much more than just promoting products and services to the end user. A digital transformation is also an organisational change which impacts employees everyday processes.

When implemented correctly. It can allow businesses to become more efficient due to their data-driven accuracy. Allowing them to reap the rewards and take advantage of new business opportunities.

What is a digital transformation?

A digital transformation is the use of digital capabilities that improve business efficiency, customer value manages risk and highlights new monetisation opportunities.

Why do businesses need a digital transformation?

In an increasingly digital world, adapting and growing digitally is critical to business success. Businesses that don’t embrace the digital transformation risk being left behind. As competitors take advantage of the benefits of operating in a digital world.

Employees want to work for digital leaders. They are continuously scoping out the best digital businesses and opportunities. Highlighting the need for organisations to continually up their digital game to retain and attract them.

From smart technology that enables employees to stay organised to scheduling customer service priorities. Going digital can improve the experience for everyone involved with a business.

Businesses can acquire the profitable rewards for going digital as improving efficiency and productivity within your organisation trickles down to a faster, more pleasant, and improved customer experience.

What does a digital transformation involve?

Cultural Revolution

Digitalisation is no longer just an add-on feature to existing channels, products and services. Implementing a digital transformation strategy must be deep-rooted within the culture of an organisation in order to fulfil the success that it promises. It has the ability to empower staff by improving their capabilities and deliver a more cohesive working environment.

Data Driven

A digital transformation will encourage businesses to become data-driven. Having a whole host of new information about customer purchasing habits, behaviours and attitudes are great, businesses just need to ensure that they employ and train talent who can interpret it and translate it into meaningful data.

Constant Evolution

The most important step to a successful digital strategy is being open to change. Businesses need to be ready and raring to transform their organisation as their customers request it. Analytics need to continuously monitored to measure success, weaknesses and opportunities and then adapted to any emerging patterns.

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Amplify is excited to announce the launch of our UK office!

Welcome to Amplify Marketing UK. Welcome to the world of simple communication and content creation.

Our Story.

With over 25 years of marketing experience from all corners of the globe. Our team is a fusion of strategists, communicators, designers, web developers and marketeers. Who are all experts in their field and are encouraged to think creatively, outside the box.

Amplify was first established in Dubai, UAE and began as a marketing agency that specialised in BTL and packaging. Our breadth of services increased, which coincided with the explosion of social media, web channels, augmented reality, interactive software and smart devices. As a result this gave Amplify the opportunity to reach a huge audience of consumers quickly, efficiently and most of all strategically. We can now offer our clients a full range of marketing touch points, integrating traditional methods, infused with digital and social marketing to provide a new core twist of creativity and an added sprinkle of imagination!

Back to our roots.

As a result of our success, in 2017 Amplify decided to go back to it’s roots and launch a second office in Europe. We are eager to infuse our innovative marketing services into your brand, to ensure you eclipse your competitors! We know what it takes to generate memorable 360˚ brand experiences, build customer loyalty and subsequently increase brand equity. Standing out from the crowd is crafted into our DNA.

Amplify is a strategy-driven, customer-focused and design-led marketing consultancy in Dubai and London.

We are committed to developing creative transformations, tangible results and return on investments for our clients. Our unique combination of skills, knowledge and expertise, achieved by working with the world’s biggest brands and observing marketing, business, economic and political trends globally. Furthermore, we have adapted our services to ensure we provide our clients with the services that they really need and deserve.

For some we’re their content creators. For others we’re strategic consultants and to many we’re the agency planning, designing and executing their entire marketing function. Therefore Amplify can offer you the whole journey. From outlining the strategy, producing the content and distributing it to your audience.

So, we can take you to the moon or bring you the entire universe. Whatever takes your fancy!

In conclusion, whatever your need. Amplify will generate a bespoke solution to satisfy your business problem. Provide you with return on investment and exceed your expectations. All at a competitive rate.

Step into the World of Amplify and discover what we can do for you!

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Amplify Logo Design & Brand Identity Agency

Creating a strong and recognisable brand is crucial for products and services in huge consumer markets. A brand needs to stand out from the crowd and position in the mind of your customers. Well-known consumer brands such as Tiffany, Pepsi, and Channel are recognisable for what their brand represents. If you are trying to compete against a similar brand and want a market share, it’s imperative you start with a strong brand strategy. By spending the time and money now to create a strong brand, will pay off in the long-term and increase sales revenue.

What is Brand Identity?

Brand identity represents the name, visual appearance, trademark and communications, which reflect how the company want their business, product or services to be perceived by the consumer. It’s also a way of differentiating between other competitors.

Brand Awareness

A brand increases customer recognition enabling them to remember and recognise the brand under different scenarios and linking the brand name, logo, slogan etc promoting recognition and recall. It allows customers to identify and understand the products and services that belong to that brand.

How can Amplify support you with branding?

As a marketing, creative design and digital agency we are able to provide a wide range of customised services whilst remaining approachable, adaptable, affordable and able to focus on what matters the most – our relationships with our clients. Every project that we do, whether it be branding, websites, social media, design, activations, events and so forth. They all benefit from the creativity, passion and enthusiasm our team provides – bigger ideas, wider creativity, more value. Our clients all benefit from a personal, seamless and enjoyable creative process from concept to completion.

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Looking for eCommerce Website Development ?

Amplify now provides eCommerce Website Development!

The UAE online market is very much in it’s infancy compared to other parts of the world. Internet penetration is extremely high in this region and 33% of Gulf consumers use the Internet to research products and purchase goods.

Trust is key to success in Europe and America. The consumer is comfortable paying for goods online with PayPal & Credit cards. However the Middle East still prefers the COD (cash on delivery) route.

The ability to be able to find what you are looking for quickly and efficiently is key to a high conversion rate and a low bounce rate (People clicking off after landing onto the site). Online retail offers higher margins than standard retail, it also offers better value for money.

A good website will allow you to educate your consumer quicker on the USP of the product. You can reward and incentivise future purchases as well as producing analytics and ROI. The site will collect data and most importantly build you a database of active purchases.

It will also give you the ability to stay ahead of the curve through data and search trends this will benefit also your in store retail and offline marketing communications.

“The estimated number of E-commerce users in Middle East is 90 million”

How to build a community or loyal customers

To enable the website to achieve the required KPI’s of a strong database of subscribers having a good inbound marketing and sales software would be critical.

“Companies that use inbound marketing tools generate 54% more leads!!”

We always recommend using Hubspot as the software to achieve this. Why? It is the market leader with over 15’000 companies already using the service in 90 different countries. It offers everything required to grow your online business with a range of powerful tools that are easy to use.

These tools will help Incentivise people searching for specific products to purchase, providing them with quality content. Sites should always have clear call to actions.

It’s also important to remember that consumers are now tech & brand savvy and building brand ambassadors is important. Consumers are far more likely to purchase a product based on recommendation of a friend than off a celebrity on a billboard endorsement. Social media is a key driver in this process and you only have to look at Trip Advisor to see the effects of positive or negative feedback on business or brand.

Having the ability to show hot products that consumer’s like/rate or trust highly builds trust and helps in the purchasing decision. The ability for consumers to find what they are looking for quickly and easily will be key to your sites success additional filters will be an important element too.

Be more than just a website!

Inspire and educate the consumer, show the benefits of your products and use your customers as brand ambassadors.

For more information on e-commerce website development in Dubai contact us at info@amplifydubai.com

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Strategic Marketing Plan for Small Business’s

The Agency has been inundated with enquiries from a range of different companies in the UAE requiring support with their marketing strategy and marketing planning. We have found the process is much easier once our clients gain a full understanding of the different aspects of marketing services that are available to them. Following this we are able to work with our clients in partnership to identify which marketing areas would best suit their products / services.

So if we take everything back to basics, what is Marketing?
Marketing is a way for companies to communicate their products, services or brands to customers to encourage promotion or sales.

The Marketing Process

Firstly to start the marketing process and create a good marketing strategy, you need to consider the target audience. We support our clients by analysing their market and gaining further knowledge and understanding of their customer’s behaviour. Once we have this information we can then work with the client to assess which types of marketing would suit their requirements.
It can seem quite confusing as there are hundreds of different types of marketing to choose from, more traditional means of communicating with the desired audience through billboard or radio advertising through to more modern forms of marketing via digital forms like social media and smart phones. By using a mixture of both, businesses are able to target the consumer in a more precise and personalised way. Amplify is not only able to provide our clients with the traditional style of a marketing and advertising but also full digital aspects via our digital department. This enables us to provide our clients with full 360 marketing services and plans.

At Amplify we are able to support you with the full marketing planning process and dependent on your requirements create as basic or in-depth plan for your business. We can focus on a specific product or service or look at the company as a whole to create a full marketing strategy to suit your needs and budget.

So what is a Strategic Marketing Plan?

The content of a marketing strategy focuses on the total marketing environment and its impacts on a company, product or service. In particular it will reflect an in depth understanding on what other competition there is and also the target audience. It’s important to have one of these in place before considering anything else, as this will be the foundation to build your long term marketing campaign.

A marketing strategy differs from a marketing tactic in that a strategy will look at long term marketing where as a tactic will just focus on short term. For instance, sending out an e-shot would be tactical, but changing the pricing, or promotional elements would be considered a strategic change.

Over the coming weeks we will be sharing further information on marketing topics as well as usual tips on how we could support your business, in the meantime if you need any further information or would like to speak to us regarding your marketing strategy or any marketing needs…get in touch!

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What are the Key Benefits of a Marketing Plan?

A Strategic Marketing Plan keeps your company marketing efforts consistent with the business goals and objectives

An in-depth marketing plan will help your company determine what jobs need to be done and what should be ignored. This will keep your team focused on work that matters—work that enables your company’s goals and objectives to be achieved

A plan keeps your marketing efforts proactive

There’s always new technology, new marketing platforms or a new opportunity which we are always keen to respond to. When you’re constantly reacting to outside forces you’re not in control. So rather than being pushed and pulled in all directions, a plan will protect your business against that trap. A plan will detail your strategies, it will create the path to achieve those strategies and will define the things you need to do to win.

A sound plan makes it easy to evaluate new opportunities

The world around us is always changing so we can assume that new opportunities will present themselves from time to time. It might be a new way of advertising or as big as a new market opening. How do you know if these opportunities are good for you? A plan will prove priceless in these circumstances as it will give you the criteria to evaluate them and determine if they make sense for your company

A marketing plan facilitates measurement

A plan gives you a framework to measure your efforts. One of the great things about all the newer tactics we have at our disposal is they are easily measurable. We can see web site traffic, banner ad clicks, number of followers and email click-throughs. But, all that data on its own does not mean a whole lot. A plan gives you the ability to evaluate all the data and determine if your efforts are moving you towards your corporate goals.

There are many more reasons to develop a marketing plan. The value of a sound strategic marketing plan far outweighs any investment you make to create one and the benefits will last for years.

If you don’t have a strategic marketing plan and would like some further information on marketing strategies, get in touch! We offer a free consultation service and we are sure you will be amazed by our ideas, thoughts and solutions.

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Strategic Marketing Planning

Last week was another busy one for Amplify!

The Amplify team have been working on a huge strategic marketing plan for a large manufacturing company in the Middle East. We thought it would be useful to provide you with some information in this weeks blog on how to achieve an effective strategic marketing plan for your business or brand.

So what is a strategic marketing plan?

It’s a process that companies should go through to create and implement effective marketing systems. The plan focuses on marketing and promoting the business to the target audience.

To create an effective strategic marketing plan takes a lot of time, firstly gaining background information on the company / brand, clients and the competition. Companies need to look at identifying promotional opportunities and evaluating the marketing opportunities; research, analyse and identify the target audience; develop a key focus audience for the business to go after and how to achieve the plan; and measuring and evaluating the key results of the marketing efforts of the business.

Planning is one of the most important tasks for a business to succeed. Whether you are just setting up, launching a new product, rebranding, or just looking to grow your market share – planning is key.

Creating a yearly strategic marketing plan for your company or brand is something you should definitely consider. In-depth planning involves understanding the market and your current business situation and using that knowledge to identify goals and objectives to make progress. We are able to work with you and your business to support you in achieving your marketing goals. Our services cover all aspects detailed in this blog and vary from business to business. We have the knowledge and expertise to work with small independent companies to large corporations.

Why a Strategic Marketing Plan is key to your business:

So now you know what it is, we thought it would be useful to explain the benefits of having a Strategic Marketing Plan. All companies have fantastic marketing tools available to them. With the explosion of social media, high speed internet and mobile touch devices, the world around us is shrinking and communication to our key audience is evolving. Companies can now access Twitter and Facebook at a click, providing immediate communication channels direct to the customer. The same goes for a corporate blog, email blasts, banner ads and search engine optimisation: they are all quick and easy to do. But how successful are you at doing this? A lot of the ways we communicate with our clients these days tend to be very specialised and focus on the small picture. Twitter, for example, is a 140-character micro-exchange between you and your target audience. It’s a great tool, but one that’s very much about hear and now. A good plan will help your business keep sight of the big picture so you don’t get lost and you don’t miss out on bigger opportunities.

Contact us for more information, we look forward to hearing from you!

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Welcome to Amplify Agency, Dubai

Welcome to the digital home of Amplify Marketing Agency Dubai.

I guess we should start from the beginning and explain who we are. Our first roots started in the United Kingdom and now branching out into the UAE and Moscow. Our team has combined experience of almost 50 years in marketing and digital innovation, working with prestigious clients such as Generali, GSK and HSBC. We are the new breed of marketing agencies, offering our clients full 360 solutions.

With the business initially specialising in BTL and packaging. The breadth of services increased. With the explosion of social media, web channels, VOIP and ultra fast broadband. Smart phones and Social media gave us the opportunity to reach a huge audience of consumers quickly, efficiently and strategically. Giving our brands an alternative to previously expensive ATL marketing. We offer a full range of marketing touch points. Integrating old successful methods with a new core twist of creativity and an added sprinkle of imagination.

With new vertical touch-points. These include Augmented Reality, Interactive Software, Web Development and Multi-Touch Gesture-Control. We will share an insight into these over the coming weeks. But for now why not check out our vimeo channel which showcases some of our recent projects.

Why not get in touch? Do you have a message, a story to share? Or require design services? A new website or brand amplification? We would love to be your communication partner!

Welcome to our world…

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