5 KEY DIGITAL MARKETING TRENDS TO WATCH IN 2025

5 Key Digital Marketing Trends to Watch in 2025

Marketing is constantly evolving, and the next few years promise exciting changes. As we move toward 2025, new technologies, shifts in consumer behavior, and innovative strategies will shape how brands connect with their audiences. Here’s a look at 5 key digital marketing trends that are set to dominate the landscape in 2025.

1. Social Commerce Becomes Mainstream

By 2025, social commerce will be a mainstream part of the shopping experience. Consumers will no longer just browse products on social media—they’ll buy directly from their feeds. Platforms like Facebook, Instagram, and TikTok are doubling down on social commerce features, making it easier than ever to discover and purchase products without ever leaving the app. AI will play a big role here, offering hyper-personalized product recommendations within users’ social feeds. Influencers, creators, and brands will continue to drive sales, making these platforms even more integrated into e-commerce. For many consumers, social media will become the primary shopping destination. Instagram has already been a leader in social commerce with its shoppable posts, and TikTok is pushing things further with its in-app shopping features and influencer collaborations.

2. Augmented Reality (AR) and Virtual Reality (VR) Experiences

AR and VR will change the way people shop by making it more interactive and immersive. AR and VR will become mainstream practices for consumers to try on clothes, makeup, and even visualize how furniture will look in their homes—all from their phones. Brands will use these technologies to create interactive ads where consumers can directly engage with products before making a purchase. This shift will make shopping more engaging, fun, and efficient. Consumers will experience products in 3D, visit virtual showrooms, and attend personalized product demos—without ever stepping foot in a physical store. For example, IKEA’s AR app, already lets customers see how furniture would fit in their living spaces, while Sephora’s app, allows users to try on makeup virtually before buying. As AR/VR becomes more accessible and affordable, these immersive experiences will become standard, enabling brands to offer unique ways to connect with customers and enhance their buying journey.

3. AI Influencers

By 2025, AI influencers will likely be an established and powerful force in the digital marketing world. These virtual personas—created through advanced AI and CGI are designed to engage with audiences on social media just like human influencers. But, unlike human influencers, AI influencers offer unique advantages such as perfect control over their image, content, and messaging, as well as the ability to work around the clock without the limitations of physical reality.

For example, Lil Miquela, a popular AI influencer, has already gained millions of followers on Instagram and partnered with major brands like Prada and Samsung. These AI influencers will only become more common, allowing brands to create fully tailored digital personas for their digital marketing strategies.

4. The Metaverse and Virtual Realities

The metaverse is still in its early stages, but by 2025, we’re likely to see an explosion of new virtual worlds and experiences. Brands will not just advertise in the metaverse but build entire virtual spaces, such as branded worlds, virtual showrooms, or 3D shopping experiences.

What to expect:

Metaverse storefronts, where users can walk through virtual environments, interact with products, and make purchases.
Branded virtual events, like concerts, fashion shows, or product launches that exist exclusively in virtual worlds.

This will require brands to experiment with digital avatars, virtual real estate, and interactive, immersive experiences to engage with consumers in innovative ways. For example, Nike has created a virtual store in Nikeland on Roblox, offering a unique digital shopping experience.

5. Social Media as a Customer Service Channel

Customer service on social media has already become common, but by 2025, it will be even more essential. Brands will increasingly use social media as a direct and primary point of contact for customer service and support.

With the help of AI-driven chatbots and human-assisted chat services, companies will be able to offer 24/7 support via social media platforms. Furthermore, brands will focus on social listening tools to monitor sentiment and resolve complaints or questions proactively.

What marketers can do: Build a seamless customer service system through your social media channels. Be responsive and proactive in handling customer concerns, ensuring that your social platforms are optimized for communication and service.

By 2025, technology will reshape marketing, from social commerce to immersive AR/VR experiences, AI influencers, and social media customer service. To stay ahead, brands must adapt to these changes and build stronger connections with their audience.

Ready to stand out from your competitors and stay on top of the latest marketing trends? Contact Amplify today and together let’s take your brand to the next level!

HOW WE HELPED BRANDS SHINE THIS FESTIVE SEASON – AND HOW YOU CAN PREPARE FOR 2025

We Helped Brands Shine This Festive Season – and How you Can Prepare for 2025

With the festive season in full swing and 2024 drawing to a close, now is the perfect time to reflect on impactful holiday marketing strategies—and start planning for the year ahead. At Amplify, we’ve been busy helping our clients stand out in crowded holiday markets, from Christmas shopping campaigns to influencer collaborations, and we’re already gearing up for 2025.

In this blog, we’re sharing insights from our recent festive campaigns, including work for FIJI Water, The Wonderful Company, and Rockit Apple, to inspire your next marketing strategy and highlight trends that will shape the new year.

1. FIJI Water UK Christmas CampaignHow

One of our most memorable campaigns this year was for FIJI Water UK. Partnering with two leading UK influencers, we captured the magic of Christmas in Harrods, one of London’s most iconic festive destinations. The influencers highlighted luxury shopping experiences and seasonal activities, positioning FIJI Water as the perfect companion for holiday moments.

The result? A visually stunning ‘Savour the Finest Season‘ campaign that blended influencer storytelling, premium visuals, and festive charm. From elegant window displays to sparkling Christmas lights, the content resonated deeply with FIJI’s target audience.

Key Takeaway: Influencer marketing paired with iconic locations and seasonal content creates highly shareable, aspirational campaigns. Consider how you can integrate lifestyle moments and cultural touchpoints into your campaigns to amplify engagement.

2. Holiday-Themed Content Calendars

Planning ahead for the holidays makes all the difference. This year, we worked with brands like The Wonderful Company and Rockit to craft holiday-themed content calendars filled with recipes, family traditions, and festive tips.

The Wonderful Company featured cozy recipes and snack ideas that made their products a centerpiece for holiday celebrations.
Rockit focused on playful, child-friendly content that resonated with families during the busy holiday season.

The content created emotional connections with audiences, reinforcing brand relevance during one of the most competitive times of the year.

Key Takeaway: A well-structured content calendar allows you to maintain consistency and stay ahead of key dates, ensuring your messaging feels timely and relevant.

3. Festive Giveaways and Interactive Campaigns

We also saw great success with holiday giveaways. By offering festive product bundles and seasonal prizes, we increased social engagement and rewarded loyal audiences. These interactive campaigns encouraged user participation, from tagging friends to sharing stories, generating buzz and boosting visibility.

Key Takeaway: Giveaways remain a powerful tool for building engagement, increasing reach, and attracting new followers. Tying prizes to seasonal themes adds an extra layer of relevance and excitement.

Looking Ahead to 2025

While the holiday season may be wrapping up, there are countless opportunities to build momentum for the year ahead. Key trends to watch include:

Influencer-Led Campaigns: Authentic storytelling and lifestyle integrations will continue to drive results.
Interactive Content: Polls, giveaways, and challenges keep audiences engaged.
Cultural Campaigns: From Ramadan to Valentine’s Day, seasonal campaigns tailored to local markets will resonate deeply.
Video Dominance: Short-form videos and reels will remain essential for capturing attention in fast-paced social feeds.
Personalisation: Data-driven insights and audience segmentation will allow for more tailored messaging and higher ROI.

Ready to Make 2025 Your Best Year Yet?

At Amplify, we specialise in creating standout campaigns that resonate with audiences and drive results. Whether you’re looking to expand into new markets, leverage influencers, or craft seasonal campaigns that connect, we’re here to help.

Let’s make 2025 your strongest year yet. Contact us today to start planning your next campaign

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THE IMPORTANCE OF SEO IN BOOSTING YOUR BRAND’S DIGITAL PRESENCE.

THE IMPORTANCE OF SEO IN BOOSTING YOUR BRAND'S DIGITAL PRESENCE.

In the digital age, having a website is not just a luxury—it’s a necessity. But having a website alone isn’t enough. To ensure your online presence is effective and reaches the right audience, Search Engine Optimization (SEO) plays a crucial role. SEO is the practice of optimising your website to rank higher on search engine results pages.

The primary goal of SEO is to increase your website’s visibility. When your website ranks higher in search results, it becomes more visible to potential customers. Higher visibility leads to increased organic traffic, meaning more people visiting your site without you having to pay for advertising.

Websites that appear on the first page of search results are often perceived as more credible and trustworthy by users. By optimising your website for relevant keywords and providing high-quality content, you can position your brand as an authority in your industry.

Compared to traditional advertising methods, SEO is highly cost-effective. While it requires an investment of time and resources, the long-term benefits outweigh the costs. Unlike paid advertising, where traffic stops once you stop paying, SEO provides continuous organic traffic. It’s a sustainable way to attract potential customers without constant financial pressure.

SEO also allows you to target specific keywords related to your business. This means the traffic coming to your website is more likely to be interested in your products or services. By targeting relevant keywords, you attract visitors who are actively searching for what you offer, leading to higher conversion rates and more sales.

In today’s competitive market, SEO is a must-have strategy to stay ahead of your competitors. If your competitors are investing in SEO and you’re not, they’re likely to attract more customers and capture a larger market share.

At Amplify, we’ve been at the forefront of digital marketing for over 16 years, supporting global brands develop and execute the best SEO strategies. We understand the nuances of search algorithms and the importance of staying updated with the latest trends. Don’t overlook the importance of SEO—it’s the key to unlocking your website’s full potential.

Contact us today to upgrade your website’s SEO and stay ahead of the competition!

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AMPLIFY ANNOUNCES CONTINUED PARTNERSHIP WITH RIV CAPITAL THROUGHOUT 2024.

We are thrilled to announce that we have extended our partnership with RIV Capital, a prominent name in the crypto and finance industry. RIV Capital is an investment house that is now expanding its offerings globally by launching educational courses on crypto through RIV Academy and soon launching a non-custodial wallet in over 30+ markets. This collaboration, which began in Q3 2023, has seen Amplify working closely with RIV Capital on various fronts, including outlining their business strategy and developing a marketing funnel to ensure ROI and success. This included identifying their key markets and target audiences, developing a sales funnel, and enhancing their branding and digital presence across multiple channels.

Since the inception of our partnership, Amplify has been instrumental in developing a holistic business strategy for RIV Capital. Our team has meticulously outlined the markets and audiences that RIV Capital should focus on, ensuring a targeted and effective approach to business growth. We have also worked on formulating a robust sales strategy, defining pricing models, and optimising social media engagement.

Over the last 12 months, Amplify has been instrumental in revamping RIV Capital’s logo, creating branded merchandise, designed and developed their websites, campaign landing pages, and mobile app for their upcoming non-custodial Wallet launch. These efforts aim to strengthen RIV Capital’s brand identity and enhance its visibility in the competitive crypto and investment space.

To date we have also created and launched several successful awareness campaigns to boost RIV Capital’s market presence. Our targeted ads, compliant with global finance regulations, have significantly increased reach and engagement, ensuring that RIV Capital’s message resonates with the right audience, at the right time, on the right channel.

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CRAFTING EFFECTIVE SOCIAL MEDIA CALENDARS

CRAFTING EFFECTIVE SOCIAL MEDIA CALENDARS

In today’s digital world, crafting effective social media calendars is the backbone of any winning marketing plan. With over a decade of expertise, Amplify has perfected strategies pivotal in crafting captivating social media calendars for esteemed global clients like FIJI Water, TCL Electronics, Philips, Metanium, Rockit, and others.

Here’s some tips:

1. Understanding Your Target Audience: The foundation of any successful social media strategy lies in understanding your target audience inside out. By meticulously analysing demographics, preferences, and behaviours, you gain invaluable insights that inform every aspect of your content creation. This profound understanding serves as the bedrock upon which your entire social media calendar is built.

2. Selecting the Right Platforms: Different social media platforms serve different purposes and cater to diverse audiences. It’s crucial to identify which platforms your target audience is most active on and tailor your content accordingly. For instance, while TikTok excels in delivering content to a younger demographic, Instagram thrives as a visual-centric platform, and LinkedIn might serve better for establishing thought leadership and building trust within a professional community.

4. Strategic Content Planning: Variety is key when it comes to crafting effective social media calendars. Mix up your content to keep your audience engaged, incorporating a blend of promotional posts, lifestyle posts, user-generated content, polls, static images, videos, and more. By diversifying your content, you can cater to different interests within your audience while maintaining their attention and fostering engagement.

5. Scheduling Posts: Timing plays a crucial role in maximising the impact of your social media posts. Experiment with different posting times to determine when your audience is most active and receptive. Once you identify the optimal timings, schedule your posts strategically across various platforms. Utilise tools like Iconosquare for Instagram scheduling and scheduling features on platforms like X and LinkedIn to streamline the process.

6. Thematic Alignment: By weaving thematic elements into your calendar such as events or industry trends, you can amplify your brand messaging and leverage seasonal opportunities to captivate your audience’s attention.

By implementing these strategies and crafting effective social media calendars, you can effectively boost your brand’s social media presence, connect with your audience authentically, and drive meaningful results. With Amplify’s expertise and insights, crafting a winning social media strategy has never been more achievable. Contact us today for a free consultation.

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NAVIGATING MARKETING IN THE FINANCIAL SECTOR

Navigating marketing in the financial sector, with its intricate regulations and diverse audience, presents unique challenges and opportunities for marketers, making it different from marketing in any other industry. Here’s how to navigate these waters effectively:

1. Legal Compliance

Legal compliance is non-negotiable. Finance companies must navigate through complex regulations, spanning from advertising laws to data protection rules. Keeping up-to-date with these legal frameworks is crucial for safeguarding your company against potential liabilities.

At Amplify, we’re proud to have RIV Technologies as a client, a key player in the financial investment and digital assets arena. We’ve played a pivotal role in ensuring their marketing strategies adhere strictly to the legal standards across the more than 20 markets they operate in. This includes ensuring compliance with a wide array of regulations, from the UAE’s VARA to the EU’s MiCA, demonstrating our commitment to legal integrity in diverse regulatory landscapes.

2. Understanding Your Audience

The financial needs and literacy levels of your audience can vary widely. A one-size-fits-all approach to marketing will not suffice. It’s crucial to segment your audience based on their financial goals, challenges, and preferences. Whether your target audience is seeking retirement planning advice or tips on managing student loans, understanding their specific needs is key to engaging them effectively.

At Amplify, a critical step in our strategic process involves in-depth research of our clients’ target audiences through both primary and secondary methods. By developing detailed audience personas, we gain a comprehensive understanding of their needs, aspirations, and financial circumstances. This allows us to finely tailor content and messaging to resonate strongly with them.

3. Tailoring Content for Different Audiences

Different segments of your audience will be interested in different types of content. For our client, RIV Technologies, we’ve tailored our approach to engage each segment effectively. For the younger audience, we crafted financial content in an entertaining, engaging style suited for TikTok, blending education with fun. Meanwhile, for those interested in deepening their financial understanding, we’ve focused on educational content that emphasizes learning and knowledge expansion. On the other hand, for segments driven by aspiration, we collaborated with influencers to create content that resonates with their dreams and desires, showcasing aspirational lifestyles and achievements. This targeted approach ensures our content not only reaches the right audience but speaks directly to their specific interests and goals.

4. Emphasising Trust and Security: Building Blocks of Financial Relationships

In finance, trust is everything. Customers need to feel confident that their assets are in safe hands. Highlighting your company’s commitment to security, whether through advanced encryption technologies for online transactions or rigorous compliance with financial regulations, can help build this trust. Testimonials, certifications, and transparent communication further strengthen credibility.

For our client, RIV Technologies, we’ve enhanced trust by crafting thought leadership content, including articles and brief videos featuring their senior leadership. This strategy positions them as authoritative voices in the digital asset space. By regularly spotlighting their team members on LinkedIn, showcasing their backgrounds and extensive experience, we provide transparency that fosters trust. This approach not only highlights the expertise behind the company but also builds a connection with customers, reinforcing confidence in their leadership and vision.

Navigating marketing in the financial sector landscape requires a nuanced strategy, but with the right expertise, success is within reach. At Amplify, we boast a profound understanding of this sector, positioning us as your ideal partner to amplify your brand. Reach out to us to take your company to new heights.

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THE RISE OF AI IN MARKETING

Understanding Artificial Intelligence in Marketing

Artificial Intelligence (AI) is reshaping the landscape of marketing, transitioning from basic automations to advanced algorithms that provide predictive analytics and instantaneous decision-making. This evolution is pivotal in creating highly targeted strategies that significantly boost return on investment and elevate the customer experience.

Personalisation at Scale

Personalisation at scale is where AI really changes the game in marketing. It’s about using AI-powered tools to sift through data and identify consumer behaviours and preferences, which allows marketers to tailor their messaging for individual consumers on a scale previously thought impossible.
At Amplify, we apply AI to personalise marketing efforts as finely as Spotify curates personalized playlists. By understanding individual preferences and behaviours, we can create content that resonates with each consumer, boosting engagement and fostering brand loyalty.

Predictive Analytics

Predictive analytics uses AI to forecast consumer behaviour and trends. By analysing historical and current data, AI helps predict what consumers will want or do next, giving businesses a head start on tailoring their marketing strategies.
Leveraging AI in predictive analytics allows Amplify to anticipate and respond to emerging market trends. We employ methods offering personalised product recommendations that align with consumer desires, often before they even articulate them.

Enhancing Customer Experiences

AI is not only reshaping customer experiences with its responsiveness and personalisation but also revolutionising customer service. AI-driven chatbots and personal assistants on platforms like websites and WhatsApp are increasingly common. These bots provide instant support and tailored communication, making interactions between brands and customers smoother and more efficient.

At Amplify, we’re pushing the limitations in customer experience by leveraging AI in various innovative ways. For example, we’ve seen success with AI avatars for presentations, which can communicate across different languages to ensure clear, inclusive messages for international audiences. Building on this, we create and develop sophisticated AI chatbots that serve as customer service tools, enabling our clients to offer personalised, conversational support around the clock. This tech not only answers queries but also learns from interactions to improve future communications. With Amplify, our clients can deliver a customer journey that is highly personalised, incredibly responsive, and truly cutting-edge.

Amplify’s Commitment to AI-Driven Marketing

As the digital world evolves, Amplify remains committed to exploring and implementing advanced AI technologies. We’re dedicated to enhancing our operations and providing unmatched results for our clients, helping them to stay ahead in an increasingly AI-driven marketing environment. With Amplify, brands can navigate the complexities of today’s digital landscape and forge deeper connections with consumers in the EMEA market and beyond.

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FIJI WATER: Amplifying Brand Presence in the GCC and Beyond

Amplifying Brand Presence in the GCC and Beyond

FIJI Water’s Digital Triumph: Amplifying Brand Presence in the GCC and Beyond with Amplify

When FIJI Water sought to enhance their brand’s digital presence in the GCC back in 2018, they turned to Amplify. A social media agency known for its strategic expertise and innovative approaches. Our mission was clear. Devise and implement a digital marketing strategy that not only increased brand visibility. But also boosted sales across the region.

Our team at Amplify accepted the challenge. Crafting an always-on marketing strategy complemented by comprehensive 360-degree quarterly brand campaigns. These efforts weren’t just a shot in the dark. They were meticulously planned, data-driven manoeuvres designed to make a significant impact. And that’s exactly what they did. Within a mere six months, our initiatives had not only met FIJI Water’s goals—they had surpassed them. Drawing the attention of the global team and prompting a pitch for the UK and Europe accounts.

Over the course of five years, Amplify’s dedication and consistent performance have made us a mainstay in FIJI Water’s marketing journey.

In 2022, we’ve taken our efforts to new heights, propelling brand awareness in the UK market from position five to a staggering three. This significant leap in brand recognition is a testament to the efficacy of our holistic marketing approach.

At Amplify, we understand that awareness alone doesn’t capture the full picture. Engagement and sales are the true testaments of a brand’s resonance with its audience. It is here that our campaigns have truly shone, sparking social engagement and driving sales not only in the Middle East but also across the UK and Europe.

Our strategic collaborations have played a pivotal role in cementing FIJI Water’s premium status. Partnerships with high-profile events and publications like London in the Sky, the National Film Awards UK, META Film Fest UAE, Spinneys Dubai 92, London Fashion Week, Dubai Fashion Week, and FOUR Magazine have positioned FIJI Water at the forefront of consumers’ minds as the go-to premium water brand.

As a social media agency, Amplify doesn’t just look to current trends—we anticipate them. Our success with FIJI Water illustrates our commitment to not only understanding the digital landscape but also shaping it. We harness the power of social media, influencer partnerships, and targeted content to ensure that our clients stay ahead of the curve.

Looking forward, Amplify is poised to continue driving growth for FIJI Water. Leveraging our deep expertise in social media and digital marketing to deliver strategies that resonate across cultures and languages. Our journey with FIJI Water is a clear indicator of how a forward-thinking social media agency can impact global brands. Ensuring that their message is not only heard but embraced by consumers worldwide.

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TCL CLIENT WIN

Amplify Partners with TCL to Boost Brand Presence Across the Middle East

Amplify Marketing Agency is excited to announce its newest partnership with TCL. A leading global manufacturer of consumer electronics. This collaboration aims to significantly enhance TCL’s brand presence across the Middle East. Through comprehensive social media strategies, campaign development, and digital marketing initiatives.

Since its inception, TCL has been renowned for its innovation and quality in creating a wide range of consumer electronics. Including smart TVs, mobile devices, and home appliances. As TCL seeks to expand its footprint in the Middle Eastern market, Amplify will leverage its deep expertise in digital marketing to introduce TCL’s advanced products to a broader audience.

The partnership will focus on harnessing the power of social media to connect TCL with tech-savvy consumers across the region. Amplify’s approach will combine creative campaign development with strategic digital marketing to increase TCL’s brand visibility and engagement. The agency’s proven track record in delivering successful marketing strategies will play a crucial role in driving TCL’s growth in these dynamic markets.

“Partnering with TCL is a exciting opportunity for Amplify. Our team is ready to start crafting innovative strategies that highlight TCL’s cutting-edge technology and drive greater consumer engagement,” said Caroline Oakes, Account Director at Amplify Marketing Agency. “We are committed to delivering campaigns that resonate with consumers and amplify TCL’s presence in the Middle East.”

The strategic collaboration will kick off with a series of targeted campaigns designed to introduce TCL’s latest products. These campaigns will utilise a mix of digital marketing tools. Including targeted ads, and engaging content creation, to ensure maximum reach and impact.

Amplify will also implement a robust social media strategy that involves community management, influencer collaborations, and real-time engagement. All to build a strong, interactive online community for TCL. This approach is tailored to meet the preferences and interests of Middle Eastern consumers, aligning TCL’s offerings with market demands.

As part of the partnership, Amplify will provide ongoing analysis and optimisation of the marketing efforts. To ensure that TCL achieves its desired outcomes, such as increased market share, improved brand recognition, and higher consumer retention rates.

This collaboration between TCL and Amplify is set to transform how the brand interacts with consumers across the Middle East. Setting a new standard for consumer engagement in the electronics sector. Stay tuned as TCL and Amplify redefine the digital landscape and bring innovative solutions to the forefront of consumer technology.

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Rockit Back to School campaign and selling season boom in Middle East

Congratulations to our innovative New Zealand-based snack sized apple company, Rockit™ Apple! Who is continuing to pack a punch with sales up almost 70% year on year in the Middle East during its annual Rockit Back to School Campaign and high season sales period.

The MENA (Middle East North Africa) region is a critical market to Rockit as it continues to strengthen its presence there. Selling across the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain and Qatar. The snack sized apples have been a sensation, particularly among health-conscious families.

As Middle East-based parents prepared children for the back-to-school period, from the end of August 2021, Rockit ramped up its marketing efforts. Partnering with Amplify to deliver a punchy campaign to drive sales both in-store and online.

Rockit Global Limited’s GM Global Sales, Mark Pay, says sampling took place in 30 key stores, with teams handing out more than 14,000 apples to captivated customers. “Obviously we were working around the challenges and limitations shaped by Covid-19 restrictions with strict protocols developed and adhered to,” says Mark. “That meant each gifted apple was housed in its own single serve sample box. It was also an opportunity to highlight our e-commerce platforms, launching 10 online promotions over the period”.

“During our busiest month, from 6-30 September, sales in the region rocketed by 69%, when compared to the same period last year. We couldn’t be happier with the result, and with the knowledge that thousands of new Rockit customers were able to experience our delicious, nutritious fruit for the first time.”

The cross-channel marketing campaign saw 56 in-store point of sale displays, over 7,000 hits on the Rockit Back to School Campaign themed landing page at www.rockitapple.com and overall web sessions up a massive 87%.

“Our digital marketing efforts were also rewarded, with thousands of new social followers to our Instagram page @rockitapplearabia and thousands of new newsletter subscribers in the region. Our kids’ colouring competition was downloaded 25,000 times. It’s been exciting to see the growth happen in real time over the course of the campaign.”

Mark says Rockit plans to continue expanding its presence in the MENA region through relationships with retailers and importers. “The world is changing fast, so our efforts are concentrated on both online and offline stores,” says Mark. “We’ll be pursuing new partnerships through 2021 and 2022, given the success we’ve already seen to date through leading fruit retailers including Lulu Supermarkets, Kibsons and Spinneys.”

Learn more about RockitRockit Back to School Campaign

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5 Key Digital Marketing Trends to Watch in 2025