Measuring Your Digital Marketing Success

How can you measure digital marketing success?

Research shows that many business or brands are not monitoring any digital marketing campaigns. Nor are they using any tools to track any data or analytics from their website. We see many Businesses are still facing problems measuring accurate return of investment. Or failing to get tangible results from social media campaigns. This seems crazy when there are not only metrics and analytics tools easily available. The tools also provide results in real time. But more importantly accurately measure the success of your campaigns and ensure return of investment.

It’s important to choose the right tools to measure the metrics you require. For example likes on Facebook are nice to have but for some businesses useless, unless these figures can be translated into sales. We see many companies in the Middle East with 100,000 followers on Facebook – but are these followers actually interested in your brand and products? Do they engage with your page and as a result favourite your brand / business and buy your products / services?

Which tools measure digital marketing success?

If you do not wish to use specific dashboards such as Sprinklr or Hootsuite.  Social channels now have readily available tools to monitor your page performance and any advertising campaigns easily. Amplify provide monthly reporting across all digital platforms to highlight the performance of the channel. We will also identify what has been successful and what areas need to be improved or adapted. This is essential to plan forward and not only ensure return of investment but also achieve objectives. Amplify can also support in carrying out a digital audit across all of your digital marketing platforms, this will help you identify and review your current strategy.

Book a free marketing consultation!

If you would like some more information about achieving digital marketing success. Or you would like some more information on how to measure digital marketing success. Contact us today for a free marketing consultation.

 

Amplify is excited to announce the launch of our UK office!

Welcome to Amplify Marketing UK. Welcome to the world of simple communication and content creation.

Our Story.

With over 25 years of marketing experience from all corners of the globe. Our team is a fusion of strategists, communicators, designers, web developers and marketeers. Who are all experts in their field and are encouraged to think creatively, outside the box.

Amplify was first established in Dubai, UAE and began as a marketing agency that specialised in BTL and packaging. Our breadth of services increased, which coincided with the explosion of social media, web channels, augmented reality, interactive software and smart devices. As a result this gave Amplify the opportunity to reach a huge audience of consumers quickly, efficiently and most of all strategically. We can now offer our clients a full range of marketing touch points, integrating traditional methods, infused with digital and social marketing to provide a new core twist of creativity and an added sprinkle of imagination!

Back to our roots.

As a result of our success, in 2017 Amplify decided to go back to it’s roots and launch a second office in Europe. We are eager to infuse our innovative marketing services into your brand, to ensure you eclipse your competitors! We know what it takes to generate memorable 360˚ brand experiences, build customer loyalty and subsequently increase brand equity. Standing out from the crowd is crafted into our DNA.

Amplify is a strategy-driven, customer-focused and design-led marketing consultancy in Dubai and London.

We are committed to developing creative transformations, tangible results and return on investments for our clients. Our unique combination of skills, knowledge and expertise, achieved by working with the world’s biggest brands and observing marketing, business, economic and political trends globally. Furthermore, we have adapted our services to ensure we provide our clients with the services that they really need and deserve.

For some we’re their content creators. For others we’re strategic consultants and to many we’re the agency planning, designing and executing their entire marketing function. Therefore Amplify can offer you the whole journey. From outlining the strategy, producing the content and distributing it to your audience.

So, we can take you to the moon or bring you the entire universe. Whatever takes your fancy! 

In conclusion, whatever your need. Amplify will generate a bespoke solution to satisfy your business problem. Provide you with return on investment and exceed your expectations. All at a competitive rate.

Step into the World of Amplify and discover what we can do for you! 

Titan the Robot joins Amplify Dubai!

Over the years Titan the Robot has proved very popular in the UAE and has performed at many events across the Middle East including Dubai, Abu Dhabi, Sharjah, Oman and Bahrain to name a few!

Titan the Robot is the ultimate family-entertainment show. His comedy antics are loved by children and adults alike so much so people travel for miles to see him!

Reviews from some of Titan’s fans –

‘Hysterically funny’, ‘the ultimate crowd puller’, ‘thrilling entertainment’, ‘surpassed all expectations’, ‘incredibly cool’, ‘totally blown away’

Titan is completely adaptable to suit your needs, not only for events or to add an exciting element to your conference. Titan the Robot can been used for product demonstrations, corporate speeches, trade stand activations, corporate parties and as the central role of a big production.

Not only does Titan capture his audience, he is also a magnet for press and creates a great headline! Often getting his clients extra coverage and promotion for their event.

We are pleased to welcome Titan the Robot to the Amplify family, providing him with a permanent home in the Middle East.

Powered by Amplify…Titan is ready to perform at shopping malls, trade stand activations, festivals, family fun days or any event big or small.

Check out Titan’s website for more information and videos of his shows, or contact us for more details on how we can help your event stand out from the crowd! 

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Digital Marketing Interactive Wall Display

The words interactive walls may sound unfamiliar to you right now, but it’s set to become one of the most important parts to business marketing. Some of the effects you may have seen on TV, like the opening ceremony of the Olympic Games, are now available to use within your business. We’re talking about interactive images being projected onto indoor or outdoor surfaces. Which is now possible through innovative projection technology, never before available to the consumer market.

One of the most capturing marketing campaigns, is to have interactive walls inside your business. What’s the advantage of having this technology? Take a look at why nurturing the imagination can bring a real wow factor to customers, that helps your brand stay in the minds of every consumer.

How Interactive Walls Work

With our software and a bespoke PC, you can project digital images onto walls and floors to create the effects that you see at large-scale events. For instance, creating the illusion of water or other vivid imagery on the ground whilst performers interact. You may have thought this was good for entertainment purposes only, but the marketing potentials for your businesses are endless.

So what makes our technology so interesting? Whist you can project images onto any surface, our software can also be used on LED screens too. No matter where you project the images, they’re always in high definition to giving the feeling of virtual reality. Helping your business to spark the imagination, interest and engagement of your customers.

The Marketing Potential

Customers can interact with the images on screen, making it all the more important to marketing. Just like digital signs, our interactive projection system will bring an even stronger sense of surprise and curiosity. Children will be instantly wowed by it and adults will love it, making a refreshing change to normal advertising campaigns.

You can easily incorporate business branding and logo’s into the projection system. It’s also a stronger way to get your brand at the forefront of your customers’ minds. The collaboration between branding and providing interactive entertainment is guaranteed to help you gain valued new customers and help to retain old ones.

For more information on how interactive walls can capture your audience,  contact one of our account managers..

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Amplify Branding and Web Design Agency

Following our Eshot campaign for a special offer on Branding and Website Design, we were approached by an existing company who were looking for a complete rebrand and new website. One of our client account manager’s arranged an appointment at our studio to discuss the brief and clients requirements.

The client was keen to attract a broader range of clients and wanted to create a bold, fresh, flat, modern and iconic logo and look and feel to their brand. Our studio designers created a variety of logo concept designs which were presented to the client along with a rationale as to why we had chosen the font and colour scheme.

Once the logo designs and branding had been finalised, our in-house web designer created a site map for the new website. Various meetings were arranged with the client throughout the process to share ideas and feedback. Our design team also created a range of corporate stationary items and office branding, the client was thrilled with the end product…

We are just in the process of renaming our company to ‘Key Talent Matters’ with a complete rebrand. It was important for us to choose a team to work with that understood us as a business and with the vision of a longterm developing relationship.

I have to say the Amplify team have ‘knocked it out of the park’. The new brand is fresh, clean, bright, modern, professional and is exactly what we were looking for and reflects our business perfectly. They are understanding, flexible and patient

We can provide a range of services from branding and website design to full management of your website, including SEO, social media management, within a full marketing campaign and annual strategy according to your requirements and budget.

If you would like more information, contact us, you will be amazed by our ideas, creativity and service.

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3D Projection Mapping in Dubai

Projection mapping is an innovative extension of our digital projection systems that can be projected onto any surface. Projection mapping is taken even further and used to align certain graphics over more complex surfaces like cars or surfaces that are not completely flat. Using our own projection software and a specialised algorithm, we can take any image and shape it to fit onto any real-life object (or even a building).

It’s a chance to market your brand in exciting new ways, never before available to the general business market. But what are some of the effects you can use to help turn certain objects into more visually exciting marketing tools?

Projecting Brand-Related Imagery Onto Complex Objects

One of the most common uses for our projection mapping system is projecting an image over cars during auto shows. Imagine being able to project a flag or your company logo so it appears that it’s been painted onto the car. The imagery will look so real that you’ll fool many people into thinking you went to the trouble of painting the car for promotional purposes. Even up close, most people can’t tell that it’s strictly digital projection.

This kind of stunning imagery utilising your brand can stick in the mind and helps you be remembered once people exit your doors. Keep in mind that it doesn’t have to be just cars for projection mapping usage. It can be used on any complex surface, including tables, or even a product you created with a unique shape. We recently projected onto an ice bar, creating the illusion of an aquarium! You’ll be able to turn anything ordinary into a work of art that would otherwise be impossible to create by hand.

Using Projection Mapping Outdoors

Lest you think this is only good for indoor use, it can be used to stunning effect outdoors as well. Particularly when used on buildings, you can create a branding awareness like no other. You can take your logo and project it over your own company building to give an illusion that will attract plenty of curious passers-by. You can even use some imagination and make your building look like something else by projecting a real-sized digital image onto the structure’s front side.

It’s an exciting technology we’re pleased to bring to you here at Amplify, we encourage you to contact us to find out more about it and how we can help you find projection mapping ideas that make your brand stand out from the competition.

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Immersive Augmented Reality in Dubai

The Marketing Benefits of Immersive Augmented Reality

Letting a customer interact in an imaginary universe during a marketing event can help elevate the mood of any customer. We have the technology to let them feel like they’re performing on a stage, walking a red carpet, or any other environment that might be related to your company. It’s always a good idea to pick a theme that relates to what you do so they can get a better sense of it without them being there in person.

Have you seen our huge digital campaign for Pepsico? It engaged hundreds of people in shopping malls across the Middle East. For more information see our other blogs, feel free to contact us or visit our digital showroom where you can personally experience the activation.

This heightened sense of imagination is guaranteed to leave a lasting impression on everyone. Even better, you can give them the gift of that interaction by using our technology to capture it on video and send it automatically to their email address.

With so many options available with our technology, it’s why we encourage you to contact us to see what we can do for your company. Especially for overly ordinary industries that need an image boost, our technologies can make you look innovative, plus spark the imagination of all ages.

Augmented Reality Business Cards

We have recently launched our new business cards which feature augmented reality. We will be sharing all the information, pictures and videos in our next blog which will be dedicated to the business cards.

For more information on our augmented reality services please get in contact with us!

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What are the Key Benefits of a Marketing Plan?

A Strategic Marketing Plan keeps your company marketing efforts consistent with the business goals and objectives

An in-depth marketing plan will help your company determine what jobs need to be done and what should be ignored. This will keep your team focused on work that matters—work that enables your company’s goals and objectives to be achieved

A plan keeps your marketing efforts proactive

There’s always new technology, new marketing platforms or a new opportunity which we are always keen to respond to. When you’re constantly reacting to outside forces you’re not in control. So rather than being pushed and pulled in all directions, a plan will protect your business against that trap. A plan will detail your strategies, it will create the path to achieve those strategies and will define the things you need to do to win.

A sound plan makes it easy to evaluate new opportunities

The world around us is always changing so we can assume that new opportunities will present themselves from time to time. It might be a new way of advertising or as big as a new market opening. How do you know if these opportunities are good for you? A plan will prove priceless in these circumstances as it will give you the criteria to evaluate them and determine if they make sense for your company

A marketing plan facilitates measurement

A plan gives you a framework to measure your efforts. One of the great things about all the newer tactics we have at our disposal is they are easily measurable. We can see web site traffic, banner ad clicks, number of followers and email click-throughs. But, all that data on its own does not mean a whole lot. A plan gives you the ability to evaluate all the data and determine if your efforts are moving you towards your corporate goals.

There are many more reasons to develop a marketing plan. The value of a sound strategic marketing plan far outweighs any investment you make to create one and the benefits will last for years.

If you don’t have a strategic marketing plan and would like some further information on marketing strategies, get in touch! We offer a free consultation service and we are sure you will be amazed by our ideas, thoughts and solutions.

 

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Strategic Marketing Planning

Last week was another busy one for Amplify!

The Amplify team have been working on a huge strategic marketing plan for a large manufacturing company in the Middle East. We thought it would be useful to provide you with some information in this weeks blog on how to achieve an effective strategic marketing plan for your business or brand.

So what is a strategic marketing plan?

It’s a process that companies should go through to create and implement effective marketing systems. The plan focuses on marketing and promoting the business to the target audience.

To create an effective strategic marketing plan takes a lot of time, firstly gaining background information on the company / brand, clients and the competition. Companies need to look at identifying promotional opportunities and evaluating the marketing opportunities; research, analyse and identify the target audience; develop a key focus audience for the business to go after and how to achieve the plan; and measuring and evaluating the key results of the marketing efforts of the business.

Planning is one of the most important tasks for a business to succeed.  Whether you are just setting up, launching a new product, rebranding, or just looking to grow your market share – planning is key.

Creating a yearly strategic marketing plan for your company or brand is something you should definitely consider. In-depth planning involves understanding the market and your current business situation and using that knowledge to identify goals and objectives to make progress. We are able to work with you and your business to support you in achieving your marketing goals. Our services cover all aspects detailed in this blog and vary from business to business. We have the knowledge and expertise to work with small independent companies to large corporations.

 Why a Strategic Marketing Plan is key to your business:

So now you know what it is, we thought it would be useful to explain the benefits of having a Strategic Marketing Plan. All companies have fantastic marketing tools available to them. With the explosion of social media, high speed internet and mobile touch devices, the world around us is shrinking and communication to our key audience is evolving. Companies can now access Twitter and Facebook at a click, providing immediate communication channels direct to the customer. The same goes for a corporate blog, email blasts, banner ads and search engine optimisation: they are all quick and easy to do. But how successful are you at doing this? A lot of the ways we communicate with our clients these days tend to be very specialised and focus on the small picture. Twitter, for example, is a 140 character micro-exchange between you and your target audience. It’s a great tool, but one that’s very much about hear and now. A good plan will help your business keep sight of the big picture so you don’t get lost and you don’t miss out on bigger opportunities.

Contact us for more information, we look forward to hearing from you!

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Welcome to Amplify Agency, Dubai

Welcome to the digital home of Amplify Marketing Agency Dubai.

I guess we should start from the beginning and explain who we are. Our first roots started in the United Kingdom and now branching out into the UAE and Moscow. Our team has combined experience of almost 50 years in marketing and digital innovation, working with prestigious clients such as Generali, GSK and HSBC. We are the new breed of marketing agencies, offering our clients full 360 solutions.

With the business initially specialising in BTL and packaging. The breadth of services increased. With the explosion of social media, web channels, VOIP and ultra fast broadband. Smart phones and Social media gave us the opportunity to reach a huge audience of consumers quickly, efficiently and strategically. Giving our brands an alternative to previously expensive ATL marketing. We offer a full range of marketing touch points. Integrating old successful methods with a new core twist of creativity and an added sprinkle of imagination.

With new vertical touch-points. These include Augmented Reality, Interactive Software, Web Development and Multi-Touch Gesture-Control. We will share an insight into these over the coming weeks. But for now why not check out our vimeo channel which showcases some of our recent projects.

Why not get in touch? Do you have a message, a story to share? Or require design services? A new website or brand amplification? We would love to be your communication partner!

Welcome to our world…

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