Digital Marketing Interactive Wall Display

The words interactive walls may sound unfamiliar to you right now, but it’s set to become one of the most important parts to business marketing. Some of the effects you may have seen on TV, like the opening ceremony of the Olympic Games, are now available to use within your business. We’re talking about interactive images being projected onto indoor or outdoor surfaces. Which is now possible through innovative projection technology, never before available to the consumer market.

One of the most capturing marketing campaigns, is to have interactive walls inside your business. What’s the advantage of having this technology? Take a look at why nurturing the imagination can bring a real wow factor to customers, that helps your brand stay in the minds of every consumer.

How Interactive Walls Work

With our software and a bespoke PC, you can project digital images onto walls and floors to create the effects that you see at large-scale events. For instance, creating the illusion of water or other vivid imagery on the ground whilst performers interact. You may have thought this was good for entertainment purposes only, but the marketing potentials for your businesses are endless.

So what makes our technology so interesting? Whist you can project images onto any surface, our software can also be used on LED screens too. No matter where you project the images, they’re always in high definition to giving the feeling of virtual reality. Helping your business to spark the imagination, interest and engagement of your customers.

The Marketing Potential

Customers can interact with the images on screen, making it all the more important to marketing. Just like digital signs, our interactive projection system will bring an even stronger sense of surprise and curiosity. Children will be instantly wowed by it and adults will love it, making a refreshing change to normal advertising campaigns.

You can easily incorporate business branding and logo’s into the projection system. It’s also a stronger way to get your brand at the forefront of your customers’ minds. The collaboration between branding and providing interactive entertainment is guaranteed to help you gain valued new customers and help to retain old ones.

For more information on how interactive walls can capture your audience,  contact one of our account managers..

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Amplify Provides Full Range of Marketing Services in Dubai

Following on from our previous blog, which focused on Marketing Strategies and Marketing Planning. We thought it would be useful to feature some popular and alternative types of marketing services in Dubai.

Using technology to support marketing campaigns

Having a good website is key to providing information not just to local consumers but also extending to countries worldwide. Data analytics to support your marketing can be gained from various sources such as online surveys, smart phone applications and social media. Internet marketing is another branch of online marketing, where SEO (Search Engine Optimisation) is regarded as an effective method of increasing your website’s presence in organic searches for creating potential customers. Amplify can support clients with all of these options and tailor them according to your requirements and budget. From designing and creating a visually stunning and fully functional website to blog writing services as well as social media management and SEO services.

What is Right-time marketing?

Right-time marketing is an approach to marketing which selects an appropriate time and place for the delivery of a marketing message. An example of this was a 2 weekend Beach Activation that we planned, managed and executed for Banana Boat. Not only were the events successful in marketing the brand and its sun-care products but also educating families on the importance of skin care and protecting against sun damage.

Database Marketing

This is a form of direct marketing which uses a database of consumers or potential customers to create personalised communication to promote a product, brand or service. Following the campaign the data can be analysed to identify success rates.

Rewarding Loyal Customers

Loyalty marketing is based around a strategic plan in which companies reward their existing customers with rewards or incentives. Many coffee shops / restaurants offer loyalty cards where the consumer can collect stamps upon purchases which result in a complimentary purchase at the end. Many companies use this method to grow and retain their existing customers.

Unconventional Guerrilla Marketing

Guerrilla marketing is an advertising strategy in which low-cost unconventional means of marketing are used, for example graffiti or street art, street performers / dancers, often in busy high streets or shopping malls to convey or promote a product or an idea.

Amplify provide’s a full range of marketing services and ideas to support your business, including the examples listed above as well as a huge amount of others. If you are interested in learning about what we can do for your business, get in touch!

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Looking for eCommerce Website Development ?

Amplify now provides eCommerce Website Development !

The UAE online market is very much in it’s infancy compared to other parts of the world. Internet penetration is extremely high in this region and 33% of Gulf consumers use the Internet to research products and purchase goods.

Trust is key to the success in Europe and America. The consumer is comfortable paying for goods online with PayPal & Credit cards. However the Middle East still prefers the COD (cash on delivery) route.

The ability to be able to find what you are looking for quickly and efficiently is key to a high conversion rate and a low bounce rate (People clicking off after landing onto the site). Online retail offers higher margins than standard retail, it also offers better value for money.

A good website will allow you to educate your consumer quicker on the USP of the product. You can reward and incentivise future purchases as well as producing analytics and ROI. The site will collect data and most importantly build you a database of active purchases.

It will also give you the ability to stay ahead of the curve through data and search trends this will benefit also your in store retail and offline marketing communications.

 

“The estimated number of E-commerce users in Middle East is 90 million”

 

How to build a community or loyal customers

To enable the website to achieve the required KPI’s of a strong database of subscribers having a good inbound marketing and sales software would be critical.

 

“Companies that use inbound marketing tools generate 54% more leads!!”

 

We always recommend using Hubspot as the software to achieve this. Why? It is the market leader with over 15’000 companies already using the service in 90 different countries. It offers everything required to grow your online business with a range of powerful tools that are easy to use.

These tools will help Incentivise people searching for specific products to purchase, providing them with quality content. Sites should always have clear call to actions.

It’s also important to remember that consumers are now tech & brand savvy and building brand ambassadors is important. Consumers are far more likely to purchase a product based on recommendation of a friend than off a celebrity on a billboard endorsement. Social media is a key driver in this process and you only have to look at Trip Advisor to see the effects of positive or negative feedback on business or brand.

Having the ability to show hot products that consumer’s like/rate or trust highly builds trust and helps in the purchasing decision. The ability for consumers to find what they are looking for quickly and easily will be key to your sites success additional filters will be an important element too.

 

Be more than just a website!

 

Inspire and educate the consumer, show the benefits of your products and use your customers as brand ambassadors.

For more information on e-commerce website development in Dubai contact us at info@amplify360.co.uk

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Strategic Marketing Plan for Small Business’s

The Agency has been inundated with enquiries from a range of different companies in the UAE requiring support with their marketing strategy and marketing planning. We have found the process is much easier once our clients gain a full understanding of the different aspects of marketing services that are available to them. Following this we are able to work with our clients in partnership to identify which marketing areas would best suit their products / services.

So if we take everything back to basics, what is Marketing?

Marketing is a way for companies to communicate their products, services or brands to customers to encourage promotion or sales.

The Marketing Process

Firstly to start the marketing process and create a good marketing strategy, you need to consider the target audience. We support our clients by analysing their market and gaining further knowledge and understanding of their customer’s behaviour. Once we have this information we can then work with the client to assess which types of marketing would suit their requirements.
It can seem quite confusing as there are hundreds of different types of marketing to choose from, more traditional means of communicating with the desired audience through billboard or radio advertising through to more modern forms of marketing via digital forms like social media and smart phones. By using a mixture of both, businesses are able to target the consumer in a more precise and personalised way. Amplify is not only able to provide our clients with the traditional style of a marketing and advertising but also full digital aspects via our digital department. This enables us to provide our clients with full 360 marketing services and plans.

At Amplify we are able to support you with the full marketing planning process and dependent on your requirements create as basic or in-depth plan for your business. We can focus on a specific product or service or look at the company as a whole to create a full marketing strategy to suit your needs and budget.

So what is a Strategic Marketing Plan?

The content of a marketing strategy focuses on the total marketing environment and its impacts on a company, product or service. In particular it will reflect an in depth understanding on what other competition there is and also the target audience. It’s important to have one of these in place before considering anything else, as this will be the foundation to build your long term marketing campaign.

A marketing strategy differs from a marketing tactic in that a strategy will look at long term marketing where as a tactic will just focus on short term. For instance, sending out an e-shot would be tactical, but changing the pricing, or promotional elements would be considered a strategic change.

Over the coming weeks we will be sharing further information on marketing topics as well as usual tips on how we could support your business, in the meantime if you need any further information or would like to speak to us regarding your marketing strategy or any marketing needs…get in touch!

Specialists in Gamification Digital Marketing

2015 sees the mobile gaming market being worth a huge $25bn so how can brands use this to their advantage to promote awareness and engage existing and new consumers?

We are able to offer our clients a variety of games and interactions using the brand as the core purpose.

Sourced from http://www.marketingweek.com/2015/01/07/win-over-audiences-with-the-right-game-plan/?cmpid=mwbreak_812280

With the mobile market being set to take over console gaming it’s a perfect opportunity for brands to use this to their advantage.

 “It’s a very interesting area,” says Paul Wishman, group ecommerce director at insurance firm LV=, which launched a mobile game alongside its first TV ad for home insurance last year.

“Gamification is a great way of amplifying the brand and our new campaign,” he says. “It complements the above-the-line activity so seemed like the perfect opportunity to do something new.”

In December 2014 Amplify created 2 games for a client in Dubai. The first game featured an Eagle flying through the desert, the user had to use their body to control the movements of the bird e.g. leaning to the right or left or forwards or backwards. Their movements were tracked using a connect sensor camera, the aim of the games was to collect as many coins as they could within the time. The player could also collect hearts to increase their time and game play. Upon completing the game the user received a score dependant on how many coins had been collected. They could then share their experience through social media and see how they ranked on the leader board. The game featured the company branding and logo designs promoting awareness of the brand. The second game was based around a clay pigeon shooting experience again the consumer used their movement to control play and at the end were able to post results on social media sites.

The games were a huge success and a great way of interacting with consumers and promoting brand engagement. The games also give consumers a new and different experience especially if the brand lacks fun and interest. The games were set up on large screens, however could be adapted for mobile gaming. We have also created an educational game for Aquafresh which educated children on the importance of brushing their teeth but in a fun and enjoyable way.

Contact us for more information!

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Immersive Augmented Reality in Dubai

The Marketing Benefits of Immersive Augmented Reality

Letting a customer interact in an imaginary universe during a marketing event can help elevate the mood of any customer. We have the technology to let them feel like they’re performing on a stage, walking a red carpet, or any other environment that might be related to your company. It’s always a good idea to pick a theme that relates to what you do so they can get a better sense of it without them being there in person.

Have you seen our huge digital campaign for Pepsico? It engaged hundreds of people in shopping malls across the Middle East. For more information see our other blogs, feel free to contact us or visit our digital showroom where you can personally experience the activation.

This heightened sense of imagination is guaranteed to leave a lasting impression on everyone. Even better, you can give them the gift of that interaction by using our technology to capture it on video and send it automatically to their email address.

With so many options available with our technology, it’s why we encourage you to contact us to see what we can do for your company. Especially for overly ordinary industries that need an image boost, our technologies can make you look innovative, plus spark the imagination of all ages.

Augmented Reality Business Cards

We have recently launched our new business cards which feature augmented reality. We will be sharing all the information, pictures and videos in our next blog which will be dedicated to the business cards.

For more information on our augmented reality services please get in contact with us!

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What are the Key Benefits of a Marketing Plan?

A Strategic Marketing Plan keeps your company marketing efforts consistent with the business goals and objectives

An in-depth marketing plan will help your company determine what jobs need to be done and what should be ignored. This will keep your team focused on work that matters—work that enables your company’s goals and objectives to be achieved

A plan keeps your marketing efforts proactive

There’s always new technology, new marketing platforms or a new opportunity which we are always keen to respond to. When you’re constantly reacting to outside forces you’re not in control. So rather than being pushed and pulled in all directions, a plan will protect your business against that trap. A plan will detail your strategies, it will create the path to achieve those strategies and will define the things you need to do to win.

A sound plan makes it easy to evaluate new opportunities

The world around us is always changing so we can assume that new opportunities will present themselves from time to time. It might be a new way of advertising or as big as a new market opening. How do you know if these opportunities are good for you? A plan will prove priceless in these circumstances as it will give you the criteria to evaluate them and determine if they make sense for your company

A marketing plan facilitates measurement

A plan gives you a framework to measure your efforts. One of the great things about all the newer tactics we have at our disposal is they are easily measurable. We can see web site traffic, banner ad clicks, number of followers and email click-throughs. But, all that data on its own does not mean a whole lot. A plan gives you the ability to evaluate all the data and determine if your efforts are moving you towards your corporate goals.

There are many more reasons to develop a marketing plan. The value of a sound strategic marketing plan far outweighs any investment you make to create one and the benefits will last for years.

If you don’t have a strategic marketing plan and would like some further information on marketing strategies, get in touch! We offer a free consultation service and we are sure you will be amazed by our ideas, thoughts and solutions.

 

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