Specialists in Gamification Digital Marketing

2015 sees the mobile gaming market being worth a huge $25bn so how can brands use this to their advantage to promote awareness and engage existing and new consumers?

We are able to offer our clients a variety of games and interactions using the brand as the core purpose.

Sourced from http://www.marketingweek.com/2015/01/07/win-over-audiences-with-the-right-game-plan/?cmpid=mwbreak_812280

With the mobile market being set to take over console gaming it’s a perfect opportunity for brands to use this to their advantage.

 “It’s a very interesting area,” says Paul Wishman, group ecommerce director at insurance firm LV=, which launched a mobile game alongside its first TV ad for home insurance last year.

“Gamification is a great way of amplifying the brand and our new campaign,” he says. “It complements the above-the-line activity so seemed like the perfect opportunity to do something new.”

In December 2014 Amplify created 2 games for a client in Dubai. The first game featured an Eagle flying through the desert, the user had to use their body to control the movements of the bird e.g. leaning to the right or left or forwards or backwards. Their movements were tracked using a connect sensor camera, the aim of the games was to collect as many coins as they could within the time. The player could also collect hearts to increase their time and game play. Upon completing the game the user received a score dependant on how many coins had been collected. They could then share their experience through social media and see how they ranked on the leader board. The game featured the company branding and logo designs promoting awareness of the brand. The second game was based around a clay pigeon shooting experience again the consumer used their movement to control play and at the end were able to post results on social media sites.

The games were a huge success and a great way of interacting with consumers and promoting brand engagement. The games also give consumers a new and different experience especially if the brand lacks fun and interest. The games were set up on large screens, however could be adapted for mobile gaming. We have also created an educational game for Aquafresh which educated children on the importance of brushing their teeth but in a fun and enjoyable way.

Contact us for more information!

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Immersive Augmented Reality in Dubai

The Marketing Benefits of Immersive Augmented Reality

Letting a customer interact in an imaginary universe during a marketing event can help elevate the mood of any customer. We have the technology to let them feel like they’re performing on a stage, walking a red carpet, or any other environment that might be related to your company. It’s always a good idea to pick a theme that relates to what you do so they can get a better sense of it without them being there in person.

Have you seen our huge digital campaign for Pepsico? It engaged hundreds of people in shopping malls across the Middle East. For more information see our other blogs, feel free to contact us or visit our digital showroom where you can personally experience the activation.

This heightened sense of imagination is guaranteed to leave a lasting impression on everyone. Even better, you can give them the gift of that interaction by using our technology to capture it on video and send it automatically to their email address.

With so many options available with our technology, it’s why we encourage you to contact us to see what we can do for your company. Especially for overly ordinary industries that need an image boost, our technologies can make you look innovative, plus spark the imagination of all ages.

Augmented Reality Business Cards

We have recently launched our new business cards which feature augmented reality. We will be sharing all the information, pictures and videos in our next blog which will be dedicated to the business cards.

For more information on our augmented reality services please get in contact with us!

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Welcome to Amplify Agency, Dubai

Welcome to the digital home of Amplify Marketing Agency Dubai.

I guess we should start from the beginning and explain who we are. Our first roots started in the United Kingdom and now branching out into the UAE and Moscow. Our team has combined experience of almost 50 years in marketing and digital innovation, working with prestigious clients such as Generali, GSK and HSBC. We are the new breed of marketing agencies, offering our clients full 360 solutions.

With the business initially specialising in BTL and packaging. The breadth of services increased. With the explosion of social media, web channels, VOIP and ultra fast broadband. Smart phones and Social media gave us the opportunity to reach a huge audience of consumers quickly, efficiently and strategically. Giving our brands an alternative to previously expensive ATL marketing. We offer a full range of marketing touch points. Integrating old successful methods with a new core twist of creativity and an added sprinkle of imagination.

With new vertical touch-points. These include Augmented Reality, Interactive Software, Web Development and Multi-Touch Gesture-Control. We will share an insight into these over the coming weeks. But for now why not check out our vimeo channel which showcases some of our recent projects.

Why not get in touch? Do you have a message, a story to share? Or require design services? A new website or brand amplification? We would love to be your communication partner!

Welcome to our world…

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