2015 sees the mobile gaming market being worth a huge $25bn so how can brands use this to their advantage to promote awareness and engage existing and new consumers?
We are able to offer our clients a variety of games and interactions using the brand as the core purpose.
With the mobile market being set to take over console gaming it’s a perfect opportunity for brands to use this to their advantage.
“It’s a very interesting area,” says Paul Wishman, group ecommerce director at insurance firm LV=, which launched a mobile game alongside its first TV ad for home insurance last year.
“Gamification is a great way of amplifying the brand and our new campaign,” he says. “It complements the above-the-line activity so seemed like the perfect opportunity to do something new.”
In December 2014 Amplify created 2 games for a client in Dubai. The first game featured an Eagle flying through the desert, the user had to use their body to control the movements of the bird e.g. leaning to the right or left or forwards or backwards. Their movements were tracked using a connect sensor camera, the aim of the games was to collect as many coins as they could within the time. The player could also collect hearts to increase their time and game play. Upon completing the game the user received a score depending on how many coins had been collected. They could then share their experience through social media and see how they ranked on the leader board. The game featured the company branding and logo designs promoting awareness of the brand. The second game was based around a clay pigeon shooting experience again the consumer used their movement to control play and at the end were able to post results on social media sites.
The games were a huge success and a great way of interacting with consumers and promoting brand engagement. The games also give consumers a new and different experience especially if the brand lacks fun and interest. The games were set up on large screens, however could be adapted for mobile gaming. We have also created an educational game for Aquafresh which educated children on the importance of brushing their teeth but in a fun and enjoyable way.
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