Creating a strong and recognisable brand is crucial for products and services in huge consumer markets. A brand needs to stand out from the crowd and position in the mind of your customers. Well-known consumer brands such as Tiffany, Pepsi, and Channel are recognisable for what their brand represents. If you are trying to compete against a similar brand and want a market share, it’s imperative you start with a strong brand strategy. By spending the time and money now to create a strong brand, will pay off in the long-term and increase sales revenue.
What is Brand Identity?
Brand identity represents the name, visual appearance, trademark and communications, which reflect how the company want their business, product or services to be perceived by the consumer. It’s also a way of differentiating between other competitors.
A brand increases customer recognition enabling them to remember and recognise the brand under different scenarios and linking the brand name, logo, slogan etc promoting recognition and recall. It allows customers to identify and understand the products and services that belong to that brand.
How can Amplify support you with branding?
As a marketing, creative design and digital agency we are able to provide a wide range of customised services whilst remaining approachable, adaptable, affordable and able to focus on what matters the most – our relationships with our clients. Every project that we do, whether it be branding, websites, social media, design, activations, events and so forth. They all benefit from the creativity, passion and enthusiasm our team provides – bigger ideas, wider creativity, more value. Our clients all benefit from a personal, seamless and enjoyable creative process from concept to completion.