Wonderful Pistachios and Almonds tasked Amplify to assist in their penetration of Middle Eastern markets, as a result of their inundated success in Europe and the USA. They tasked us to complete a social media strategy.
Amplify created a Gamification project for KSA and UAE Wonderful Pistachios and Almonds. The idea was to target mobile game fans, linking Wonderful Pistachios to a healthy product and collect data for retargeting.
Amplify’s aim was to use video content to reach consumers during the COVID-19 lockdown and introduce the Wonderful Iberia products as a healthy snack alternative, keeping the brand top of mind for consumers.
Based on the budget allocated, Amplify created one YouTube campaign from 5 different perspectives based on the audience personas (sports, films, technology, baking and gaming). We used Custom Affinity Audience targeting to reach people based on a holistic picture of their lifestyles, passions, and habits during the lockdown.
With no localised website, Amplify created a Spanish landing page to offer relevant, useful and original content about the brand, products and availability to purchase, promoting transparency and fostering trustworthiness. The landing page allowed us to direct YouTube traffic and increase the brand’s Ad Rank. We installed Google Tag’s to track and measure the website traffic and visitors behaviours.
The game was developed to reward customers who purchased the Wonderful Pistachios product. The more the consumer purchased the more lives they got and a greater chance of winning prizes and topping the weekly leaderboard. The project called ‘Munch Run’ can be downloaded from Apple or Android stores.
The game was promoted across the Wonderful Arabia Facebook, Instagram and Twitter channels. We increased awareness of the game with Google Ads across the Google Display Network.
Over 4,000 people have played the game so far in KSA after the first week. Sales have increased as well as social engagement. The game is now rolling out to other countries.