VICTORIA'S SECRET - APP
Victoria’s Secret consumers were buying bras online, without a fitting, meaning they were not getting the support and comfort they needed. 80% of women are wearing the wrong size bra – Victoria’s Secret sought to help their consumers in the Middle East and ensure they were getting the support and comfort they required to help prevent any long term health problems.
The application was first launched in the United Arab Emirates and later rolled out to the MENA region. The app was deployed to both Google Play Android and Apple App Stores. The app is helping to drive online traffic into Victoria’s Secret stores by encouraging Bra-Fit appointments, as well as rewarding customers for their loyalty. Beta launch – due September 2020
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