Sambazon Launch in the Middle East
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THE PROBLEM
Amplify officially launched the global Açaí brand Sambazon into the UAE market, by organising and managing a press, influencer and blogger launch event in the region.
THE SOLUTION
Amplify sourced the most ‘Instagrammable’ location in Dubai, Tania’s Teahouse, as the venue for the event.
We invited Press, Influencers, Bloggers, Nutritionists and Dieticians from across the region to attend.
Guests were welcomed to take part in an exclusive Açaí Masterclass with none other than the Açaí legends from Projeto Açaí.
After an introduction to the brand, we held a trivia quiz for guests to test their Açaí knowledge and win some Sambazon prizes!
Since the launch of the brand, Amplify manage the local Sambazon Middle East Facebook and Instagram pages in the Middle East, with the aim to establish and increase brand and product awareness campaign in the new region. We recommended publishing 70% globalised content, adapting and arabising it to the local audience and publishing 30% localised content.
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Amplify ran a localised Ramadan campaign with innovative, delicious and unique recipe ideas using the Sambazon Superfruit products, designed for Iftar and Suhoor.
We developed a multi-layered influencer strategy to excite and engage audiences. Local micro-influencers were identified monthly to receive Sambazon Superfruit packs and goodies to share their own spin on the brand, its values and recipe ideas.
In September 2019, Amplify was commissioned to produce and manage the brand and product launch event at New York University Abu Dhabi. The event aimed to educate students and the community on the Sambazon brand story, the delicious and nutritious powers of Açaí and where to purchase.
Amplify created a teaser social media campaign targeted to the students and announced the launch on the Sambazon social media accounts.
The main focus was to educate on sustainability and saving the environment and how students can make their everyday lives and campus life more environmentally friendly. At the event, the students were welcomed to upload a picture of their Açaí bowl using the hashtag #NYADSambazon stating what they do to be environmentally friendly. At the event, Amplify introduced the celebrity TV chef and public figure Manal Alalem to the brand who shared the brand with her 2.1 million Instagram followers. Amplify has now created a long-term relationship with Manal and regularly work with Sambazon to create content in exchange for social media content.
Amplify created a teaser social media campaign targeted to the students and announced the launch on the Sambazon social media accounts.
The main focus was to educate on sustainability and saving the environment and how students can make their everyday lives and campus life more environmentally friendly. At the event, the students were welcomed to upload a picture of their Açaí bowl using the hashtag #NYADSambazon stating what they do to be environmentally friendly. At the event, Amplify introduced the celebrity TV chef and public figure Manal Alalem to the brand who shared the brand with her 2.1 million Instagram followers. Amplify has now created a long-term relationship with Manal and regularly work with Sambazon to create content in exchange for social media content.
THE RESULTS
17 influencers and editors attended the brand launch event. The event garnered over 55 original Açaí bowl Instagram posts. Amplify ensured Sambazon Middle East was tagged in every post from the event.
TESTIMONIAL
“Amplify exceeded expectations with our launch event in the Middle and organised EVERYTHING down to the smallest detail! It was awesome to see some hugely influential content creators at the event and learning about the Sambazon brand!”
-Maira
If you are looking to launch in the Middle East, get in touch!
Check out @sambazon_middleeast on Instagram and @sambazonmiddleeast on Facebook!
