Sambazon Launch in the Middle East
Amplify created a teaser social media campaign targeted to the students and announced the launch on the Sambazon social media accounts.
The main focus was to educate on sustainability and saving the environment and how students can make their everyday lives and campus life more environmentally friendly. At the event, the students were welcomed to upload a picture of their Açaí bowl using the hashtag #NYADSambazon stating what they do to be environmentally friendly. At the event, Amplify introduced the celebrity TV chef and public figure Manal Alalem to the brand who shared the brand with her 2.1 million Instagram followers. Amplify has now created a long-term relationship with Manal and regularly work with Sambazon to create content in exchange for social media content.