ROCKIT™ APPLES
THE PROBLEM
Rockit approached Amplify in 2020 to support them with marketing their miniature apples across the Middle East. Whilst the brand had been present in the market for a number of years, they had done little marketing and had no digital presence. The brand wanted to target Opti-Mums and Millennial Females living in the UAE, KSA, Qatar, Bahrain and Kuwait, who were interested in premium products, health, fitness, food and lifestyle, with their nutritious, healthy and portable snack. The key objective was to develop an ‘always on’ marketing campaign, alongside thematic 360 campaigns during key times of the year. Our goals were to drive brand awareness, educate the consumers on the health benefits as well as build a customer database.
THE SOLUTION
Amplify developed a 360-degree marketing strategy to increase brand awareness, engagement, and education via always on marketing both online and offline.
SOCIAL MEDIA
Amplify launched social media pages for the brand and partnered with influencers to create localised content and raise brand awareness across Rockit’s key brand pillars – Family, Fitness and Food.
Amplify have developed and managed monthly and biweekly social media competitions to further boost brand awareness and engagement.
In addition to an Always On approach, Amplify have also launched 2 consumer campaigns across supermarkets in the Middle East and digital channels.
CAMPAIGN
In addition to an Always On approach, Amplify have also launched 2 consumer campaigns across supermarkets in the Middle East and digital channels.
THE RESULTS
RAMADAN CAMPAIGN REPORT
During the most recent Ramadan campaign in 2021, Amplify generated over 3,480,000 impressions on the Google Display Network, leading to 26,100 website clicks.
ramadan.rockitapple.com
SOCIAL
Across Instagram, we saw a 19% increase in followers, generating 1,600,000 impressions and an engagements rate of 34%. Similarly, Facebook had 3,300,000 impressions with an engagement rate of 34%. In 2021 the Ramadan campaign helped the brand increase sales by 65%.
