Amplify were tasked with building an application for Victoria’s Secret PINK! to target predominantly Arabic young females across the GCC countries. The challenge was to make the app sticky, and ensure that people who have downloaded the app, continue to use the app.


To keep the app sticky, and ensure that users continue using the app after downloading, Amplify developed fun and engaging games, based around the iconic VSPink dog.

The endless runner game ‘FETCH!’ was created by the Amplify development team to encourage gamers to collect dog bones, gift boxes and VSPink products in exchange for points and lives. They can compete against other users to top the live, in-app leaderboard. By playing the game, the players can gain access to exclusive special offers, vouchers, promotions and events, specific to their personalised buying habits.


The application is due to be launched in the United Arab Emirates and later rolled out to the MENA region in August 2020. The app will be deployed to both Google Play Android and Apple App Stores. The app will provide Victoria’s Secret PINK! the ability to sell their products on mobile and via their social media channels through one CMS.

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