PINK Dubai Festival City Event Activation
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THE PROBLEM
Victoria Secret PINK! approached Amplify to help increase customer spend in-store, boost engagement and create a memorable seasonal event at Dubai Festival City Mall.
THE SOLUTION
Amplify created a ’12 Days of Gifting’ interactive game.
Customers were required to spend a certain amount in-store and were rewarded, by getting a chance to select a door to open on the interactive advent calendar.
Amplify packed the retail event full of fun games and experiences such as glitter face art, lucky dips and doughnut walls.
Amplify created a ’12 Days of Gifting’ interactive game.
Customers were required to spend a certain amount in-store and were rewarded, by getting a chance to select a door to open on the interactive advent calendar.
Amplify packed the retail event full of fun games and experiences such as glitter face art, lucky dips and doughnut walls.
THE RESULTS
The event was covered by Cosmopolitan Middle East and Amplify drove over 85 game conversions in just 2 hours!
TESTIMONIAL
“Amplify have organised multiple retail activation events, assisting the PINK! Brand to combine offline retail stores with the digital transformation!”
-Magali
If you are looking to boost offline or online spend via fun, interactive, digital or mobile experiences, drop Amplify a message
