AMPLIFY'S EXPERTISE IN  
SUNCREAM BRAND MARKETING IN THE UAE

In the heart of the UAE’s bustling sunscreen market, Stada Pharmaceutical recognised the need for a distinguished launch strategy for their brand, Ladival. They turned to the marketing expertise of Amplify, a decision that has since translated into a narrative of success and distinction in brand awareness and engagement.

“The Ladival brand is performing really well in terms of brand awareness and engagement on social media channels! We love working with Amplify, who consistently think outside of the box and help us differentiate the brand from its competitors!” – Diksha

THE SOLUTION

Tapping into our specialized 5D Methodology, Amplify crafted a bespoke 360-degree marketing strategy for Ladival. This comprehensive approach aimed to bolster the brand’s awareness, invigorate customer engagement, elevate educational outreach, and drive robust sales figures across the UAE’s digital landscape.

EDUCATIONAL HUB

A cornerstone of our strategy was the development of a localised UAE website for Ladival, serving as a digital gateway to connect with consumers. The site was optimised for user engagement, featuring A/B testing capabilities to refine audience targeting. Exclusive discount vouchers were deployed to harvest retargeting data and catalyse online sales.

SOCIAL MEDIA

Amplify’s mastery of social media shone through our management of Ladival’s content across key platforms. Instagram campaigns were precision-targeted at the beauty-conscious market segment, leveraging the visual storytelling power of the grid to craft a compelling brand saga.

On Facebook, our strategy pivoted to captivate families with the allure of sun safety, underpinning Ladival’s commitment to protection with engaging, family-friendly content.

3D PRODUCTS

We brought the Ladival product line to life with state-of-the-art 3D modelling, complementing this digital artistry with strategic Point of Sale (POS) placements. This synergy between virtual and physical presence enriched the consumer experience and bolstered brand engagement.

EVENTS & ACTIVATIONS

Amplify’s event activations transformed Dubai’s iconic beaches into interactive brand experiences.

Innovative activations like live DJ sets in custom-wrapped Volkswagen vans and UV camera installations for sun damage education not only entertained but also informed, creating memorable brand interactions and fostering community advocates.

THE RESULTS

Website

With a limited budget and in just 2 months of launch, Amplify generated over 1,350,000 impressions on the Google Display Network, leading to 5,590 website clicks.
1,350,000 Impressions
5590 Website Clicks

SOCIAL

In the first 2 months, the Ladival Arabia Facebook page has received 940-page likes, reached 486,804 people and received 11,510 post engagements. The Instagram page has achieved over 565 followers in just 2 months.

940 Facebook Page Likes
486,804 Facebook Reach
565 Instagram Followers
11,510 Post Engagement

Amplify Marketing’s innovative approach in suncream brand marketing has positioned Ladival as a leading sunscreen choice in the UAE market. Since our partnership began, Ladival has enjoyed a meteoric rise in brand awareness and social engagement. Solidifying its presence in a competitive industry.

Amplify’s strategic proficiency, honed through experiences with leading sunscreen brands such as Hawaiian Tropic and Banana Boat, underpins our capability to amplify Ladival’s market presence.

TESTIMONIAL

“The Ladival brand is performing really well in terms of brand awareness and engagement on social media channels! We love working with Amplify, who consistently think outside of the box and help us differentiate the brand from its competitors!”

- DIKSHA

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