FIJI Water
THE PROBLEM
FIJI Water was looking to establish its global lifestyle brand into the Middle East, with a comprehensive social media and content marketing program to drive regional coverage and local sales increase.
THE SOLUTION
Amplify were selected to represent the global brand FIJI Water across the Middle East and help build awareness and trial of the brand in the region.
SOCIAL MEDIA CONTENT
To differentiate from the masses of bottled water competitors, Amplify built a network of influencers around FIJI Water’s pillars of fashion, food and healthy living. We developed event campaigns tapping into social buzz at the Taste of Abu Dhabi, Taste of Dubai and Evolve & Escape at Edition supported by local social media influencers such as max_bouchard, momuscles and leylabrunton.
SOCIAL MEDIA INFLUENCERS
Amplify were selected to represent the global brand FIJI Water across the Middle East and help build awareness and trial of the brand in the region. To differentiate from the masses of bottled water competitors, Amplify built a network of influencers around FIJI Water’s pillars of fashion, food and healthy living. We developed event campaigns tapping into social buzz at the Taste of Abu Dhabi, Taste of Dubai and Evolve & Escape at Edition supported by local social media influencers such as max_bouchard, momuscles and leylabrunton.
OFF-PAGE SOCIAL ADVERTISING
Amplify created static and dynamic off-page targeted adverts for FIJI water ME. The adverts were focused around generating awareness of the brand values and promotions. The content was created with a clear call to action, with a KPI of driving traffic to a landing page and or Retail commerce store.
THE RESULTS
SOCIAL
Amplify used Facebook, Instagram and a network of fashion, food and healthy living influencers to grow the brand’s social followers. In the first 6 months that Amplify has managed the FIJI Water ME Instagram page, we have increased page impressions by 100%, achieving 1.5M impressions, we have also reached 1.3 million people, a 100% increase and increased the average engagement rate per post by 102.17%.
From 360-degree strategies, traditional marketing and event activations to website creation, social media and digital marketing, Amplify can assist with all your marketing needs. Contact us today!
Follow @fijiwaterme on Instagram
