FIJI Water
THE PROBLEM
Back in 2018. FIJI Water came to us with a challenge. Develop a digital marketing strategy for the GCC that would elevate their brand and drive sales. We were up to the challenge! In just six months, we had exceeded their expectations.
It wasn’t long before FIJI Water’s global team took notice. Asking us to pitch for the UK account and support the development of digital marketing campaigns across Europe in a variety of languages.
THE SOLUTION
Amplify were selected to represent the global brand FIJI Water in 2018 across the Middle East. To help build awareness and sales of the brand in the region.
SOCIAL MEDIA STRATEGY
For FIJI Water’s social media strategy, Amplify crafted an approach that emphasised cultivating a lifestyle. Rather than merely promoting a product. By meticulously analysing the target audiences. We developed content pillars that resonate deeply with their lifestyle preferences. Our focus was on producing dynamic Reels and engaging Stories. Complemented by user-generated content to foster community involvement. To incentivise engagement and increase product sampling. We implemented regular brand giveaways.
Bi-annually, we launched marketing campaigns that leveraged high-profile influencers and sports personalities to create buzz around new product introductions and special campaigns. Such as Ramadan and other lifestyle-oriented initiatives. Recognising Snapchat’s popularity among our target demographic. Particularly females in the GCC, we strategically included this platform in our campaign to broaden our reach.
Additionally, we forged strategic partnerships and participated in significant events. Such as Dubai Fashion Week to further amplify FIJI Water’s brand presence and connect with consumers in meaningful and impactful ways. These efforts have not only enhanced FIJI Water’s social media footprint but also solidified its status as a lifestyle brand aligned with the aspirations and values of its audience..
SOCIAL MEDIA INFLUENCERS
To stand out in a crowded market of bottled water brands. Amplify leveraged a unique influencer network that aligned with FIJI Water’s core themes of fashion, food, and wellness. We orchestrated event-driven campaigns that generated social media buzz. Notably at high-profile events like Dubai Fashion Week, Meta Film Awards, Spinneys Dubai 92 and more. These campaigns were amplified by collaborations with prominent local influencers including max_bouchard, momuscles, and leylabrunton, who helped to elevate the brand’s visibility and connect with targeted audiences effectively.
OFF-PAGE SOCIAL ADVERTISING
Amplify created static and dynamic off-page targeted adverts for FIJI Water ME. The adverts were focused around generating awareness of the brand values and sales promotions. The content was created with a clear call to action, with a KPI of driving traffic to a landing page and or Retail commerce store.
THE RESULTS
Fast forward five years, and we're proud to say that we're still working with FIJI Water. Driving success for the brand year after year and supporting them on a Global level.
In 2022, our always-on marketing strategy, 360-degree quarterly campaigns, and brand collaborations. Helped us take brand aided awareness in the UK from 5 to 3!
But we didn’t stop there. Our campaigns also increased social engagement and saw sales soar across the Middle East, UK, and Europe.
Our partnerships with London in the Sky, National Film Awards (UK), META Film Fest (UAE), Spinneys Dubai 92, London Fashion Week, Dubai Fashion Week and FOUR magazine further cemented FIJI Water’s position as a premium brand.
From 360-degree strategies, traditional marketing and event activations. To website creation, social media and digital marketing. Amplify can assist with all your marketing needs. Contact us today!
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