FIJI Water

THE PROBLEM

FIJI Water was looking to establish its global lifestyle brand into the Middle East, with a comprehensive social media and content marketing program to drive regional coverage and local sales increase.

THE SOLUTION

Amplify were selected to represent the global brand FIJI Water across the Middle East and help build awareness and trial of the brand in the region. 

SOCIAL MEDIA CONTENT

To differentiate from the masses of bottled water competitors, Amplify built a network of influencers around FIJI Water’s pillars of fashion, food and healthy living. We developed event campaigns tapping into social buzz at the Taste of Abu Dhabi, Taste of Dubai and Evolve & Escape at Edition supported by local social media influencers such as max_bouchard, momuscles and leylabrunton.

SOCIAL MEDIA INFLUENCERS

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ANIMATIONS

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

THE RESULTS

SOCIAL

Amplify used Facebook, Instagram and a network of fashion, food and healthy living influencers to grow the brand’s social followers. In the first 6 months that Amplify has managed the FIJI Water ME Instagram page, we have increased page impressions by 100%, achieving 1.5M impressions, we have also reached 1.3 million people, a 100% increase and increased the average engagement rate per post by 102.17%.

1.5M Impressions
1.3M Reach
102.17% Engagement rate per post

From 360-degree strategies, traditional marketing and event activations to website creation, social media and digital marketing, Amplify can assist with all your marketing needs. Contact us today!

Follow @fijiwaterme on Instagram 

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