Radian – 360 Marketing Campaign

Radian - 360 marketing campaign

THE PROBLEM

Stada Pharmaceutical approached Amplify Marketing to develop a 360-degree strategy to launch their muscle and pain relief Radian product range into the Middle Eastern market.

THE SOLUTION

Amplify conducted the 5D Methodology to identify the brands’ strengths, weaknesses, opportunities and threats. We developed a 360-degree marketing strategy to increase awareness, engagement, education and drive sales.
Amplify identified during the Discovery phase that customers needed educating on when to use the heat (before exercise) and ice (after exercise) products. The Discovery phase highlighted that the dated packaging did not appeal to the younger, fitness audience that Radian wished to target. As the packaging can not be changed, Amplify developed a key visual that modernised the brand and increased the desire to use.
Amplify created content, manage and publish Radian social media content across the Middle East. We utilized the Instagram grid to educate on how and when to use the products.
We designed and developed a localised UAE website to A/B test to the markets different audiences.
Amplify have created 3D models of the Radian products, as well as in-store merchandising POS.
We developed the concept for Radian’s beach hut sponsorship of the 2019 Dubai Fitness Challenge with a pre-workout area for warm-up (Radian Heat) and a post-workout area (Radian Ice). To encourage people to engage with the brand and reward them for doing so, Amplify created a spin the wheel game to allow participants to win prizes.
Amplify organised and managed the sponsorship of the Radian Dragon’s Football club, who compete weekly in the Dubai Amateur Football League. The players wear Radian sponsored kit and receive Radian products, in exchange for social media user-generated content.

THE RESULTS

The Radian Arabia Facebook page has grown to over 76,000-page likes, generated a 60% increase in page impressions and received a 158% increase in post likes. The Instagram page has achieved over 1 million impressions in the first 4 months and over 13,000 profile views.

TESTIMONIAL

“The Radian brand is performing really well in terms of brand awareness and engagement on social media channels! We love working with Amplify, who consistently think outside of the box and help us differentiate the brand from its competitors!”

Diksha

From 360-degree strategies, traditional marketing and event activations to website creation, social media and digital marketing, Amplify can assist with all your marketing needs. Contact us today!
Follow @radian.arabia on Instagram and @RadianArabia on Facebook!

Ladival

THE PROBLEM

Stada Pharmaceutical approached Amplify Marketing to develop a 360-degree strategy to launch their German sunscreen brand, Ladival, into the UAE market

THE SOLUTION

Amplify conducted the 5D Methodology to identify the brands’ strengths, weaknesses, opportunities and threats. We developed a 360-degree marketing strategy to increase awareness, engagement, education and drive sales.

WEBSITE

Amplify created a localised UAE website to A/B test to the markets different audiences. To capture users information and generate sales, Amplify has put a discount voucher on the website in exchange for customers retargeting information.

SOCIAL MEDIA

Amplify create content, manage and publish Ladival social media content across the UAE. On Instagram, Amplify identified the ‘beauty conscious’ as an audience who would respond extremely well to the anti-ageing and triple protection products. The content strategy utilizes the Instagram grid to tell a greater brand story.  On Facebook, Amplify look at targeting different content to engage with families, who are looking for sun protection that helps keep their children safe in the sun. We create unique and original content that appeals and resonates with the audiences.

Amplify have developed and managed monthly and biweekly social media competitions to further boost brand awareness and engagement.

3D PRODUCT

Amplify have created 3D models of the Ladival products, as well as in-store merchandising POS.

SOCIAL MEDIA

Amplify create content, manage and publish Ladival social media content across the UAE. On Instagram, Amplify identified the ‘beauty conscious’ as an audience who would respond extremely well to the anti-ageing and triple protection products. The content strategy utilizes the Instagram grid to tell a greater brand story.  On Facebook, Amplify look at targeting different content to engage with families, who are looking for sun protection that helps keep their children safe in the sun. We create unique and original content that appeals and resonates with the audiences.

Amplify have developed and managed monthly and biweekly social media competitions to further boost brand awareness and engagement.

EVENTS & ACTIVATIONS

Amplify organised, managed and hosted beach activation events in Dubai at high footfall areas such as Kite Beach and Jumeirah Beach Residence. We designed a custom wrap for a Volkswagen camper van, which hosted a live DJ set to generate a buzz at the event.

Ladival educated Dubai residents and tourists on the dangers of UV rays via UV cameras that can detect existing sun damage and areas sunscreen may have been missed. User-generated content helped to increase awareness and build brand ambassadors from the event, the content was aggregated via TINT UP and displayed at the event and on the website. An interactive ‘Spin the Wheel’ game was used to encourage beachgoers to engage with the activation and reward them for doing so.

THE RESULTS

Website

With a limited budget and in just 2 months of launch, Amplify generated over 1,350,000 impressions on the Google Display Network, leading to 5,590 website clicks.
1,350,000 Impressions
5590 Website Clicks

SOCIAL

In the first 2 months, the Ladival Arabia Facebook page has received 940-page likes, reached 486,804 people and received 11,510 post engagements. The Instagram page has achieved over 565 followers in just 2 months.

940 Facebook Page Likes
486,804 Facebook Reach
565 Instagram Followers
11,510 Post Engagement
From 360-degree strategies, traditional marketing and event activations to website creation, social media and digital marketing, Amplify can assist with all your marketing needs. Contact us today! Follow @ladival.arabia on Instagram and @ladivalarabia on Facebook

TESTIMONIAL

“The Ladival brand is performing really well in terms of brand awareness and engagement on social media channels! We love working with Amplify, who consistently think outside of the box and help us differentiate the brand from its competitors!”

- DIKSHA

Wonderful Nuts

THE PROBLEM

Wonderful Pistachios and Almonds tasked Amplify to assist in their penetration of Middle Eastern markets, as a result of their inundated success in Europe and the USA. They tasked us to complete a social media strategy.

With Spain going into lockdown due to COVID-19 at the end of Q1 and start of Q2 2020, the number of YouTube video views increased by 13%, compared to 2019.  Amplify’s long-term client, The Wonderful Company, wanted to deploy YouTube Ads to increase awareness of the Wonderful Iberia brand within the Spanish regions, whilst the population are self-isolating at home and consuming more video content.

Amplify created a Gamification project for KSA and UAE Wonderful Pistachios and Almonds. The idea was to target mobile game fans, linking Wonderful Pistachios to a healthy product and collect data for retargeting.

THE SOLUTION

SOCIAL

Amplify created a 12-month social media strategy, then delivered monthly content calendars for each social channel. We advised using unique content for each specific platform, avoiding the traditional blanket approach. Animation was used to great effect, capturing consumers attention and maximising engagement. We also created a touch application for Wonderful to use at events to encourage people to follow the brand on social media. We used a 3 x 3 strategy that aimed to educate, increase brand awareness and promote engagement.

DIGITAL MARKETING

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GAMIFICATION

The game was developed to reward customers who purchased the Wonderful Pistachios product. The more the consumer purchased the more lives they got and a greater chance of winning prizes and topping the weekly leaderboard. The project called ‘Munch Run’ can be downloaded from Apple or Android stores. 

The game was promoted across the Wonderful Arabia Facebook, Instagram and Twitter channels. We increased awareness of the game with Google Ads across the Google Display Network.

THE RESULTS

In 2019 alone, the Wonderful Arabia Facebook page has reached over 3.5 million people. We discovered that video content is successful with Wonderful Arabia’s target audience, with over 1,100,000 people watching the brands videos on Facebook so far in 2019. Our main goal when working with brands social media platforms is not only to boost brand awareness but also ensure the content we create and promote is engaging. In 2019, over 80,000 people have liked/shared/commented on Wonderful Arabia’s social media posts – which is a big thumbs up from us! As a result of the huge success of Wonderful Arabia, Amplify has now been commissioned to manage Wonderful Iberia, Wonderful France, Wonderful Italy and Wonderful Iraq social media platforms.
Based on Wonderful’s targeting, settings, total campaign budget and bid, Amplify estimated generating 1.4M – 2.2M impressions with an average CPM of AED5.88 – AED9.18.

Over 4,000 people have played the game so far in KSA after the first week. Sales have increased as well as social engagement. The game is now rolling out to other countries.