Gamification is one of the buzzwords in both education and enterprise. Essentially it allows a person to be educated through play. This fun method of learning can be easily applied to marketing campaigns too to. For example you can use gamification to educate the consumer on your brand or inform a Pharmacist about your products. We have delivered successful gamification apps for Pepsi, GSK, Leo Pharma and Children’s Nursery School and Children’s hospitals.
Gamification is great for offline activations especially if you want to attract a crowd and educate them about your product or brand or marketing campaign through fun. A great example of gamification was a campaign we executed for Pepsi. The concept was to connect the brand to the IPL cricket league and brand ambassador Doni. To compete the consumer had to hit 6x 6’s on a mall activation stand for a chance to win a prize or meet their hero. They added their email address and liked the brand on social media prior to playing. So after the engagement the offline campaign linked to Pepsi’s online marketing, with consumers sharing their score and engaging with the brand and driving likes.
Amplify has created a vast amount of gamification content for education, hospitals, retail and brands, check out our case studies or contact us for more information.
For over a decade we have worked with many global and local FMCG brands in the Middle East, here’s some of our work.