SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION

Boost Your Website's Performance and Visibility

At Amplify, we understand that having a visually appealing website is just the beginning. The real challenge lies in optimising your site to generate leads and drive traffic. Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are crucial elements that, if overlooked, can prevent even the most beautifully designed websites from reaching their potential audience.

Professional SEO and SEM Services

SEO is not merely an add-on to your digital strategy; it is a fundamental element that needs to be integrated from the initial stages of website development and throughout its lifecycle. Our SEO services ensure that about 50% of inbound traffic comes directly from search engines, tapping into the vast pool of users actively searching for solutions that your business offers.

  • Technical SEO: We ensure that your website meets the technical requirements of modern search engines for improved indexing and crawling.
  • On-Page SEO: From optimising meta tags to producing high-quality content that incorporates strategic keywords, our on-page SEO tactics are designed to make your website more attractive to search engines and users alike.
  • Off-Page SEO: We enhance the visibility and authority of your website through proven off-page techniques such as link building, social media engagement, and influencer collaborations.
Advanced SEM Tactics

Beyond SEO, our SEM strategies are tailored to put your brand in front of the right audience at the right time. We utilise:

  • Pay-Per-Click (PPC) Advertising: Effective ad placements on search engines that ensure your website appears above organic search results, increasing visibility and immediate traffic.
  • Google Ads Management: As a Google Partner, we manage your Google Ads campaigns with a focus on maximising ROI through detailed keyword research, ad creation, and performance monitoring.
Local SEO and Conversion Tracking

Local SEO strategies ensure that your business is visible in local search queries, which is crucial for businesses that rely on local clientele. Our sophisticated tracking tools allow you to monitor how search rankings translate into actual conversions, providing insights into user behaviour and campaign effectiveness.

SEO and SEM Consulting Services

Whether you’re looking to refine your current strategy or starting from scratch, our team of experts is equipped to guide you through the complexities of SEO and SEM. We provide detailed analyses and actionable recommendations, helping you understand key aspects like:

  • Keyword research tailored to your target audience
  • The impact of social media signals on search rankings
  • Effective conversion tracking from search engines
  • Best practices for ranking in local SEO

OUR RECENT WORK

html

Hypertext Markup Language is the standard markup language for creating web pages and web applications

javscript

Add locations and plot it on a map, make UI elements appear/disappear when a button is toggled, save users’ data locally on their computers, and much more

CSS

Alter text size and fonts used, add borders and drop shadows, layout with multiple columns, add animations and other visual effects