Augmented and Virtual Reality

Over the past few months we have seen a huge change in how business is conducted globally. With this potentially becoming a new ‘norm’ for sales teams – how can you interact with your existing contacts or new audiences and grab their attention, without having the opportunity to meet them in person? We can support you to develop innovative and interactive experiences that not only showcase your products and services but also wow your audience and stand you our from your competitors. Augmented Reality could be used to innovate traditional marketing resources such as brochures and business cards, using them as ‘markers’ to trigger 3D video displays showcasing your products or services. 

Augmented Reality allows you to bridge the offline and traditional world with the world of virtual reality. This technology essentially superimposes a computer-generated image on a user’s view of the real world. It allows the consumer to interact with the virtual world. The window can be anything from a smart device like an iPhone, iPad to an Oculus rift headset.

The technology has exploded onto the scene of Marketing, Advertising and Gaming. With the advent of smart mobile devices now with integrated cameras and access to Google and Microsoft Glasses.

So what can we do with Augmented Reality? Imagine holding your phone over the sports page of the daily newspaper and seeing the goals from the football match, or looking down the street through Google glasses and seeing which houses are available for rent or purchase. The opportunities are limitless.

Amplify can also ‘gamify’ the users experience so as the consumer holds their phone over a marker a game could trigger. The user plays to score points or win unique rewards. We have created our business cards to demonstrate our Augmented Reality services, make sure to ask one of our our team to demonstrate the technology!