Gamification Marketing Strategies

Amplify has been developing gamification techniques both online and offline for some of our clients in the Middle East for the past 18 years. The overall goal for Gamification marketing has always been to attract consumers, build brand loyalty and increase purchasing of products and services.  There are many ways games can be used – including competitions, scoring systems, badges, levels and leaderboards. Not only can implementing games in your marketing strategy help you to build brand awareness, reward and loyalty it can also support brands to collect customer data, increase web traffic / app usage and promote repeat business.

Gamification is one of the buzzwords in both education and enterprise. Essentially it allows a person to be educated through play. This fun method of learning can be easily applied to marketing campaigns too. For example you can use gamification to educate the consumer on your brand or inform a Pharmacist about your products. We have delivered successful gamification apps for Pepsi, GSK, Leo Pharma and Children’s Nursery School and Children’s hospitals.

Gamification is great for offline activations especially if you want to attract a crowd and educate them about your product or brand or marketing campaign through a fun and engaging way. A great example of gamification was a campaign we executed for Pepsi. The concept was to connect the brand to the IPL cricket league and brand ambassador Doni. To compete the consumer had to hit 6x 6’s on a mall activation stand for a chance to win a prize or meet their hero. The consumer competed a simple registration page and liked the brand on social media prior to playing. This enabled the offline campaign to link to Pepsi’s online marketing, with consumers having the opportunity to share their score on social media and also post a photo. 

Amplify has created a vast amount of gamification content for education, hospitals, retail and brands, check out our case studies or contact us for more information.