POS, Adaptation, and Packaging Services at Amplify

At Amplify, a comprehensive advertising, design, and communications agency. We understand the critical importance of maintaining a strong brand identity and developing highly visible, influential point-of-sale (POS). POS, a specialised form of sales promotion within Below-The-Line (BTL) marketing, is designed to capture customers’ attention effectively, highlighting new or existing products, special offers, or promotional events, including seasonal or holiday sales.

Our in-house design studio is proficient in crafting striking packaging designs and creative executions for all BTL marketing services. We handle everything from the initial packaging concept to the adaptation and translation services necessary for a localised market reach. Whether it’s designing key visuals, flyers, posters, mega displays, pop-up displays for gondolas, or countertops, Amplify delivers with precision.

Our additional promotional designs include danglers, wobblers, banners, and shelf strips. We also offer innovative BTL solutions that seamlessly integrate offline marketing tactics with online strategies, including in-store Augmented Reality activations, ensuring your campaigns are both engaging and effective.

Expertise in Adaptation for Global Markets

Understanding local markets and cultural nuances is key to successfully adapting global campaigns for local audiences. At Amplify, we excel in adapting visual materials to include local languages and meet regional packaging requirements. Enhancing the relevance and appeal of your brand in diverse markets. Our team is equipped to handle adaptations in multiple languages, including Arabic, Spanish, French, and Italian, with capabilities in both our Dubai and UK offices.

Over the years, we have successfully created and adapted POS materials in both English and Arabic for some of the world’s largest brands, such as Stada, Panadol, Finish, Banana Boat, Aquafresh, and Sensodyne. This experience underscores our ability to manage projects with multiple SKUs and tailor marketing materials to meet the specific needs of different regions.

Connect with Our BTL Experts

Do you have a brand that requires expert BTL marketing adaptation or bespoke packaging design? Talk to one of our experts today. Let Amplify help you create tailored marketing solutions that resonate with your target audience and amplify your brand’s presence in the marketplace.



In store

In-store displays and stands


Adapt global designs and packaging for the Middle East or Europe


Translate labels and packaging


Encourage prospects and customers to purchase products by designing and producing beautiful packaging

Point of Sale

Floor stickers, shelf strips, wobblers, gondola dressing etc

Promotional Items

Branded promotional items from mugs and pens to bags and press packs