At the heart of every successful marketing campaign is a good creative idea.
Regardless of whether your marketing platform is online or offline the big creative idea will be the glue that links everything together and captures the audience’s attention, making your product appealing.
There are many ways of making your marketing campaign standout but one of the most important elements is making an emotional connection with the brand or product and the consumer. Will it make people smile, what is the tone of voice?
Another key factor to think about when briefing your agency that is often forgotten is what makes your product or service stand out?
What is your value proposition?
When compiling a creative brief, why would someone buy your product? What benefit does it provide? Does your product fix a problem and is it unique?
A major problem a lot of brand managers have when trying to come up with a creative marketing campaign is the inability to be able to step back and come up with creative concepts. Being innovative and fresh and approaching it from a consumers perspective are imperative to marketing campaigns success.
At Amplify creative ideas and innovation is at the core of everything we do, we help conceptualize your Creative Campaigns? We look at your target audience defining a clear strategy that is appealing to them.
If you would like to discuss your creative campaigns or are planning a new marketing activity and require a fresh approach to your marketing, contact us now for a free consultation. email@example.com