Digital Marketing Interactive Wall Display

Digital Marketing Interactive Wall Display

The words interactive walls may sound unfamiliar to you right now, but it’s set to become one of the most important parts to business marketing. Some of the effects you may have seen on TV, like the opening ceremony of the Olympic Games, are now available to use within your business. We’re talking about interactive images being projected onto indoor or outdoor surfaces. Which is now possible through innovative projection technology, never before available to the consumer market.

One of the most capturing marketing campaigns, is to have interactive walls inside your business. What’s the advantage of having this technology? Take a look at why nurturing the imagination can bring a real wow factor to customers, that helps your brand stay in the minds of every consumer.

How Interactive Walls Work

With our software and a bespoke PC, you can project digital images onto walls and floors to create the effects that you see at large-scale events. For instance, creating the illusion of water or other vivid imagery on the ground whilst performers interact. You may have thought this was good for entertainment purposes only, but the marketing potentials for your businesses are endless.

So what makes our technology so interesting? Whist you can project images onto any surface, our software can also be used on LED screens too. No matter where you project the images, they’re always in high definition to giving the feeling of virtual reality. Helping your business to spark the imagination, interest and engagement of your customers.

The Marketing Potential

Customers can interact with the images on screen, making it all the more important to marketing. Just like digital signs, our interactive projection system will bring an even stronger sense of surprise and curiosity. Children will be instantly wowed by it and adults will love it, making a refreshing change to normal advertising campaigns.

You can easily incorporate business branding and logo’s into the projection system. It’s also a stronger way to get your brand at the forefront of your customers’ minds. The collaboration between branding and providing interactive entertainment is guaranteed to help you gain valued new customers and help to retain old ones.

For more information on how interactive walls can capture your audience,  contact one of our account managers..

Enhance your Marketing with Augmented Reality

Enhance your Marketing with Augmented Reality

We currently offer two different types of augmented reality concepts in both large scale and immersive experiences. In the large scale role, we offer the technology that allows you to set up a large, hi-definition monitor in any walkway. Using a camera on the TV, passers-by will see themselves on the monitor. Suddenly, a robot, a tiger, a dinosaur etc, will come walking by and start interacting with them. We can create pretty much any effect.

One of our projects was augmented reality for an Alice in Wonderland themed birthday party. We used a replica chair from the film and set up our huge 103″ plasma screen. The children could sit on the chair and see characters from the Disney film magically appear right in front of them. Videos of the experience were captured and sent to the children’s parents, a great keepsake of the birthday party.

The characters were rendered in 3D to give the believable feeling that they’re right there with the children. And the fact that these characters react to certain interactions makes augmented reality one of the most exciting event marketing opportunities you’ll ever have.

Augmented reality characters can be used for marketing and advertising campaigns as they can also be customised to reflect your brand in various ways. Imagine having a character entering the screen that reflects everything you want to convey in your company and having it interact with all your demographics. While we offer 10 different characters, we can work with you to create something all new if necessary to make it more personalised.

This can spark the imagination of a customer like no other. However, our immersive augmented reality technology can take them into other environments other than character interaction.

Contact us for more information!

3D Projection Mapping in Dubai

3D Projection Mapping in Dubai

Projection mapping is an innovative extension of our digital projection systems that can be projected onto any surface. Projection mapping is taken even further and used to align certain graphics over more complex surfaces like cars or surfaces that are not completely flat. Using our own projection software and a specialised algorithm, we can take any image and shape it to fit onto any real-life object (or even a building).

It’s a chance to market your brand in exciting new ways, never before available to the general business market. But what are some of the effects you can use to help turn certain objects into more visually exciting marketing tools?

Projecting Brand-Related Imagery Onto Complex Objects

One of the most common uses for our projection mapping system is projecting an image over cars during auto shows. Imagine being able to project a flag or your company logo so it appears that it’s been painted onto the car. The imagery will look so real that you’ll fool many people into thinking you went to the trouble of painting the car for promotional purposes. Even up close, most people can’t tell that it’s strictly digital projection.

This kind of stunning imagery utilising your brand can stick in the mind and helps you be remembered once people exit your doors. Keep in mind that it doesn’t have to be just cars for projection mapping usage. It can be used on any complex surface, including tables, or even a product you created with a unique shape. We recently projected onto an ice bar, creating the illusion of an aquarium! You’ll be able to turn anything ordinary into a work of art that would otherwise be impossible to create by hand.

Using Projection Mapping Outdoors

Lest you think this is only good for indoor use, it can be used to stunning effect outdoors as well. Particularly when used on buildings, you can create a branding awareness like no other. You can take your logo and project it over your own company building to give an illusion that will attract plenty of curious passers-by. You can even use some imagination and make your building look like something else by projecting a real-sized digital image onto the structure’s front side.

It’s an exciting technology we’re pleased to bring to you here at Amplify, we encourage you to contact us to find out more about it and how we can help you find projection mapping ideas that make your brand stand out from the competition.

Amplify Interactive Education Software

Interactive Education

This is the first installment of several blogs which will be focusing on the benefits of Interactive Education and the products and services we offer.

In regards to learning Albert Einstein stated:

Any fool can know. The point is to understand.

Guiding learners to that true understanding, whether they are young children or adults, to incorporate some level of meaningful interaction. While methods of interaction are varied, one of the most purposeful educational mediums available today is interactive projection.

For many generations, the learning/education process was one of “sit and get.” In other words, the learners were stationary and passive while the teacher would fill their brains with all the information that they were later expected to remember and explain. While this method worked for the short term, the learning was rarely permanent or transitory enough to be applied in actual situations. Fortunately, the presence of interactions and interactivity in technology-based instructional materials have become synonymous with enhanced learning.

Encouraging learners of all ages to become active participants with the information is essential for the longevity and application of the learned information and skills; in fact, when the technology-based “…activity was planned and considered, students used higher levels of cognitive activity and achieved greater learning outcomes when compared to students who sought information through browsing or unstructured search strategies,” the much more traditional methods of knowledge acquisition.

Amplify provides the perfect blend of purposeful and exciting learning through motion tracking displays that permit children, students and teachers alike to connect with the projected material. Interactive projection permits students and instructors to reveal new layers of any subject, encouraging deeper discussions about that content. When this progressive format is combined with an educator’s expertise and repertoire of videos, pictures, and audio, students are far more likely to achieve the mastery of the information and skills that cannot be achieved through traditional avenues.

Whether the learners with which you work are pre-schoolers, students or adults, our interactive educational products will support their learning and development.

Please contact us today to discover how we can support your organisation’s instructional needs.

Interactive Education Technology

Over the past few years there have been many studies that have shown the positive benefits of adding technology to learning activities in schools. We also believe in the benefits of giving younger children opportunities to promote their learning and development through our interactive education technology which works alongside the Early Years Foundation Stage.

What is the Early Years Foundation Stage (EYFS) ?

The Early Years Foundation Stage (EYFS) sets standards for the learning, development and care of children from birth to 5 years old. All schools and Ofsted-registered early years providers must follow the EYFS, including childminders, preschools, nurseries and school reception classes.

The Early Years Foundation Stage (EYFS) framework supports an integrated approach to early learning and care. It gives all professionals a set of common principles and commitments to deliver quality early education and childcare experiences to all children.

As well as being the core document for all professionals working in the foundation years, the EYFS framework gives mums and dads confidence that regardless of where they choose for their child’s early education, they can be assured that the same statutory commitments and principles will underpin their child’s learning and development experience.

Taken from

The prime areas of learning in the first 3 years are:

1. Personal, Social and Emotional Development

2. Physical Development

3. Communication and Language Development

The specific areas of learning are literacy, mathematics, understanding of the world, expressive arts and design. Our Educational resources and software support these key areas whilst also incorporating the EYFS. We have recently completed a huge project which included, design, development and installation of children’s interactive education technology for a children’s nursery in Dubai. The technology included interactive walls and floors, bespoke multi touch-tables, augmented reality, interactive storyboards and interactive educational activities. Over the next few articles we will be sharing in more detail key features of the technology and explaining the benefits to children’s learning and development.

In the meantime if you need any further information or would like to speak to a member of our team..get in touch!

Specialists in Gamification Digital Marketing

2015 sees the mobile gaming market being worth a huge $25bn so how can brands use this to their advantage to promote awareness and engage existing and new consumers?

We are able to offer our clients a variety of games and interactions using the brand as the core purpose.

Sourced from

With the mobile market being set to take over console gaming it’s a perfect opportunity for brands to use this to their advantage.

 “It’s a very interesting area,” says Paul Wishman, group ecommerce director at insurance firm LV=, which launched a mobile game alongside its first TV ad for home insurance last year.

“Gamification is a great way of amplifying the brand and our new campaign,” he says. “It complements the above-the-line activity so seemed like the perfect opportunity to do something new.”

In December 2014 Amplify created 2 games for a client in Dubai. The first game featured an Eagle flying through the desert, the user had to use their body to control the movements of the bird e.g. leaning to the right or left or forwards or backwards. Their movements were tracked using a connect sensor camera, the aim of the games was to collect as many coins as they could within the time. The player could also collect hearts to increase their time and game play. Upon completing the game the user received a score depending on how many coins had been collected. They could then share their experience through social media and see how they ranked on the leader board. The game featured the company branding and logo designs promoting awareness of the brand. The second game was based around a clay pigeon shooting experience again the consumer used their movement to control play and at the end were able to post results on social media sites.

The games were a huge success and a great way of interacting with consumers and promoting brand engagement. The games also give consumers a new and different experience especially if the brand lacks fun and interest. The games were set up on large screens, however could be adapted for mobile gaming. We have also created an educational game for Aquafresh which educated children on the importance of brushing their teeth but in a fun and enjoyable way.

Contact us for more information!

Immersive Augmented Reality in Dubai

The Marketing Benefits of Immersive Augmented Reality

Letting a customer interact in an imaginary universe during a marketing event can help elevate the mood of any customer. We have the technology to let them feel like they’re performing on a stage, walking a red carpet, or any other environment that might be related to your company. It’s always a good idea to pick a theme that relates to what you do so they can get a better sense of it without them being there in person.

Have you seen our huge digital campaign for Pepsico? It engaged hundreds of people in shopping malls across the Middle East. For more information see our other blogs, feel free to contact us or visit our digital showroom where you can personally experience the activation.

This heightened sense of imagination is guaranteed to leave a lasting impression on everyone. Even better, you can give them the gift of that interaction by using our technology to capture it on video and send it automatically to their email address.

With so many options available with our technology, it’s why we encourage you to contact us to see what we can do for your company. Especially for overly ordinary industries that need an image boost, our technologies can make you look innovative, plus spark the imagination of all ages.

Augmented Reality Business Cards

We have recently launched our new business cards which feature augmented reality. We will be sharing all the information, pictures and videos in our next blog which will be dedicated to the business cards.

For more information on our augmented reality services please get in contact with us!

Interactive Floors – Our Most Popular Effects

An Introduction to Interactive Floors

Interactive floors are a technological phenomenon that you’ve likely only seen in hi-tech shows around the globe over the last several years. While once only accessible to big-name companies, it’s now possible to utilise it in any company, thanks to our specialised digital projection system. This projection software used for our interactive floors can give you interactive graphics on a number of different surfaces.

Having interactive images on a floor can open up a whole new imaginative world of marketing that provides a real wow factor to visiting customers. In fact, they may get so taken by the interactive images that they won’t want to leave.

What ideas can you incorporate interactive floors into your company? Consider it a giant canvas of interactivity that’s open to any possibility.

The Water Effect

One of our most popular interactive floors is the use of water. You may have seen this effect used during such events as the opening ceremonies at recent Olympics or other large-scale hi-tech shows. It’s truly a thing to behold to have a floor appear to be a large pool of water with sea life swimming below the surface. You’ll also be surprised at the interactivity and being able to have virtual fish respond to movements of your visitors.

The water effect can be perfect for businesses that have a connection to the sea or H20. Seafood restaurants, for instance, would be able to wow customers every day using this concept.

Magical Stars

Providing the feeling that you’re floating in space can give your customers an experience resembling an IMAX movie. The only difference is you can’t walk on and interact with images of an IMAX movie like digital projection provides. The feeling of walking over the vastness of space ultimately provides a real thrill to both kids and adults alike. It plays with the senses while giving you opportunity to show your brand at the same. Through the use of stars, you can incorporate any theme you wish, which includes using your logo through our methods of customisation.

Other Scenes of Earthly Nature

Interactive floors can give you even more colourful aesthetic qualities through the projection of blooming flowers, clouds, or landscapes. For a business that’s connected to nature in some way, this can be a real visual feast for all of your customers. The fact that they can interact with it all may keep your customers busy for hours while you manage to keep your brand solidly in their minds.

Keep in mind that interactive floors can also be used for entertainment purposes. We can configure your floor to be an interactive dance floor for major events. It gives dance parties a whole new experience that isn’t found many other places.

What you’ll appreciate more is that everything is customisable so you can create different configurations, including audio to give a higher level of believability. When you can incorporate images of your company into these images, you’ll be taking part in a new tech revolution that will change how branding works.

Join the new wave of interactive digital projection and interactive floors. Contact us and ask about our other innovative digital projection systems, including augmented reality and projection mapping.

Interactive Floor Projection Software in a Nutshell

The unique experience of using interactive floor projection is spreading around the world.

The ways to use interactive floor projections has only just started to be realised. It is something that can be used as a tool for teaching children in a classroom setting. Businesses are using it for advertising and marketing purposes. Medical professionals are discovering its benefits for their patients. Many people are finding that interactive floors are also just a good way to spend some time having fun!

According to an article in Touchscreen Magazine, “Interactive floor projection provide a unique combination of personal movement with digital marketing. Interactive software turns any floor into a unique, exciting and fun place full of action. Interacting is effortless and that makes it just fun.”

Providing an Interactive Experience

One of the most amazing aspects of interactive floor projection is the number of people it can involve. Many people can walk over the floor projection and interact within the same floor space. It is designed to cover large floor spaces. This makes it possible to play certain games and sports in a new and unique way. It permits individuals to react to any movement without holding a controller in a virtual world of sports and games. Interactive floor projection makes a great feature for advertising a product in a shopping mall. Or can be an attractive element to an exhibition stand.

Multimedia Projectors

Multimedia interactive floor projectors are used to provide very special experiences. These projectors are able to show many different types of images, characters or patterns from above the floor. Infrared lights and cameras are used. It is designed to work when a person moves on the floor. This movement will cause a response from the floor projection. It then changes the graphics interacting with the person walking on the floor.

Engaging the Target Audience

If a beach is projected onto the floor, people can feel like they are walking on sand each step they take. Footprints can even be left in the sand. It can help potential holidaymakers experience being at a real-life resort. A children’s party can have a specific virtual world. It’s a fun way to create a powerful interactive experience.

If you would like to know more about interactive floors we can help. Contact us today for more information and a free quotation.