Amplify Partners with TCL to Boost Brand Presence Across the Middle East


Amplify Marketing Agency is excited to announce its newest partnership with TCL. A leading global manufacturer of consumer electronics. This collaboration aims to significantly enhance TCL’s brand presence across the Middle East. Through comprehensive social media strategies, campaign development, and digital marketing initiatives.

Since its inception, TCL has been renowned for its innovation and quality in creating a wide range of consumer electronics. Including smart TVs, mobile devices, and home appliances. As TCL seeks to expand its footprint in the Middle Eastern market, Amplify will leverage its deep expertise in digital marketing to introduce TCL’s advanced products to a broader audience.

The partnership will focus on harnessing the power of social media to connect TCL with tech-savvy consumers across the region. Amplify’s approach will combine creative campaign development with strategic digital marketing to increase TCL’s brand visibility and engagement. The agency’s proven track record in delivering successful marketing strategies will play a crucial role in driving TCL’s growth in these dynamic markets.




“Partnering with TCL is a exciting opportunity for Amplify. Our team is ready to start crafting innovative strategies that highlight TCL’s cutting-edge technology and drive greater consumer engagement,” said Caroline Oakes, Account Director at Amplify Marketing Agency. “We are committed to delivering campaigns that resonate with consumers and amplify TCL’s presence in the Middle East.”


The strategic collaboration will kick off with a series of targeted campaigns designed to introduce TCL’s latest products. These campaigns will utilise a mix of digital marketing tools. Including targeted ads, and engaging content creation, to ensure maximum reach and impact.

Amplify will also implement a robust social media strategy that involves community management, influencer collaborations, and real-time engagement. All to build a strong, interactive online community for TCL. This approach is tailored to meet the preferences and interests of Middle Eastern consumers, aligning TCL’s offerings with market demands.

As part of the partnership, Amplify will provide ongoing analysis and optimisation of the marketing efforts. To ensure that TCL achieves its desired outcomes, such as increased market share, improved brand recognition, and higher consumer retention rates.

This collaboration between TCL and Amplify is set to transform how the brand interacts with consumers across the Middle East. Setting a new standard for consumer engagement in the electronics sector. Stay tuned as TCL and Amplify redefine the digital landscape and bring innovative solutions to the forefront of consumer technology.



Innovative New Zealand apple brand, Rockit, has partnered with Amplify and iconic Dubai-based artist, Dina Sami, to make the traditional Muslim month of fasting and prayer – Ramadan – unforgettable.

Premium miniature apples have been packed into 17,000 delightful Ramadan-inspired Rockit promotional boxes showcasing Dina’s work. Now on sale both in store and online across the Middle East, Indonesia and Malaysia.

Rockit Market Manager for the Middle East, Ziad El Chawa, says the holy month of Ramadan, which is observed during April, is a time for families and friends to gather. Many offer gifts as a reflection of the generosity which is a hallmark of this most sacred month. 

“With fasting occurring between sunrise and sunset, Rockit™ apples are a popular option among families to fuel them through their fast,” says Ziad. “A three-day Eid Al Fitr occurs at the end of this holy month, which is also the perfect opportunity to enjoy Rockit’s delicious, crisp and juicy apples.”

He says the creative interpretation of Ramadan by Dina – a depiction of a modern Muslim family against a night sky background – encourages purchasers to “give a little goodness” with Rockit. “We loved the instant appeal of this artwork – it’s fresh, contemporary and colourful which really stands out in store and across our digital channels.” 

General Manager Global Sales, Mark Pay, says Rockit™ apples have been growing in popularity within Middle Eastern countries – sold in UAE, Saudi Arabia, Qatar, Bahrain and Kuwait – with the Ramadan campaign looking set to boost awareness further.


“Sales are certainly surging within this high growth market,” he says. “We were up 47% on the previous year in 2021, and orders for the 2022 season are already exceeding our expectations.”

“It’s exciting to see millions of nutrition-driven consumers choosing Rockit, as well as an ever-increasing family of retailers, who see the uptake and want to be part of the magic. We believe our themed boxes, available until 2 May, will fly out the door, as families take this time to be grateful, express generosity and enjoy the company of those closest to them.”

Alongside the eye-catching themed box displays in store, Rockit’s Global Digital Manager, Annabel Hall, says Ramadan is being celebrated with extensive online activity.

“We’ve worked hard with our partner, Amplify marketing agency, to create an engaging digital campaign and content aimed at keeping consumers fit and healthy during the festival, including collaborations with 10 high profile social media influencers, children’s activities, traditional recipes – with a Rockit spin – to download, along with activity driving consumers to local retailer e-commerce platforms. 

“It’s a really significant time of year for our Muslim consumers in the Middle East, as well as parts of southeast Asia, and through this localised content and activity, we’re expecting an excellent response and strong engagement.”

FIJI Water Sponsors Spinneys Dubai 92 Cycle Challenge 2022 

Amplify Marketing Agency supports FIJI Water at Spinneys Dubai 92 Cycle Challenge 2022

Amplify supported FIJI Water Middle East’s first event of 2022. With the event sponsorship of the 12th edition of the Spinneys Dubai 92 Cycle Challenge on Saturday 19th February 2022. 

The UCI Gran Fondo World Series Event, saw thousands of cyclists take to the streets of Dubai, with a course spanning 94.8 kilometres across the city.

Throughout the ride, cyclists took in the iconic sites of Dubai, passing by the world’s greatest show at Expo 2020 and Global Village. Before heading home to Dubai Sports City and the Spinneys’ Eat Well Live Well Village. FIJI Water was on hand with 700ml Sports Cap bottles to greet the athletes upon completion of the race.

The FIJI Water 700ml Sports Cap bottles have sleek new packaging designed to fit into bike bottle holders and gym equipment. The flip cap means that you can stay hydrated while on the go.

Amplify supported FIJI Water Middle East’s first event of 2022 with the sponsorship of the 12th edition of the Spinneys Dubai 92 Cycle Challenge on Saturday 19th February 2022. 


For more information about event sponsorship services,
drop us a message at

 Amplify upgrades to a new office in JLT

Amplify Marketing Agency opens its new
DMCC office in JLT, Dubai. 

In the past two years, despite the pandemic, Amplify has been thriving in the Middle East, supporting clients to digitally transform as their customers are becoming savvier in the wake of COVID-19.

The marketing demands in the Middle East are plenty and growing, opening up the opportunity to expand our office working space and set up our new office space in Cluster X, JLT. The move will help Amplify to provide better services, expand our scope, and enable new projects. The location, will strengthen Amplify’s footprint and offer an expanded in-house dedicated local team for our clients and partners.

FIJI Water appoint Amplify for the third year in a row!

FIJI Water appoint Amplify for the third year in a row!

About FIJI Water

By sharing water from Fiji’s sustainable ancient artesian aquifer with the world and working to improve the lives and environment of its people, FIJI Water has embodied what it means to be Earth’s Finest Water since 1996.

Find out more about FIJI Water or follow @FIJIWaterME on Instagram.

About the partnership

Amplify Marketing Agency, was appointed in late 2019 following a pitch process which awarded the agency with the contract across the Middle East. Following on from the success across the region, Amplify was later awarded the UK contract just months later. 

Now, going into the third year of working with the brand, Amplify are excited to develop the over-arching regional brand strategies for the Californian based company group, as well as devising creative 360 degree marketing campaigns across both markets.

Rockit Back to School campaign and selling season boom in Middle East

Congratulations to our innovative New Zealand-based snack sized apple company, Rockit™ Apple! Who is continuing to pack a punch with sales up almost 70% year on year in the Middle East during its annual Rockit Back to School Campaign and high season sales period.

The MENA (Middle East North Africa) region is a critical market to Rockit as it continues to strengthen its presence there. Selling across the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain and Qatar. The snack sized apples have been a sensation, particularly among health-conscious families.

As Middle East-based parents prepared children for the back-to-school period, from the end of August 2021, Rockit ramped up its marketing efforts. Partnering with Amplify to deliver a punchy campaign to drive sales both in-store and online.

Rockit Global Limited’s GM Global Sales, Mark Pay, says sampling took place in 30 key stores, with teams handing out more than 14,000 apples to captivated customers. “Obviously we were working around the challenges and limitations shaped by Covid-19 restrictions with strict protocols developed and adhered to,” says Mark. “That meant each gifted apple was housed in its own single serve sample box. It was also an opportunity to highlight our e-commerce platforms, launching 10 online promotions over the period”.

“During our busiest month, from 6-30 September, sales in the region rocketed by 69%, when compared to the same period last year. We couldn’t be happier with the result, and with the knowledge that thousands of new Rockit customers were able to experience our delicious, nutritious fruit for the first time.”

The cross-channel marketing campaign saw 56 in-store point of sale displays, over 7,000 hits on the Rockit Back to School Campaign themed landing page at and overall web sessions up a massive 87%.

“Our digital marketing efforts were also rewarded, with thousands of new social followers to our Instagram page @rockitapplearabia and thousands of new newsletter subscribers in the region. Our kids’ colouring competition was downloaded 25,000 times. It’s been exciting to see the growth happen in real time over the course of the campaign.”

Mark says Rockit plans to continue expanding its presence in the MENA region through relationships with retailers and importers. “The world is changing fast, so our efforts are concentrated on both online and offline stores,” says Mark. “We’ll be pursuing new partnerships through 2021 and 2022, given the success we’ve already seen to date through leading fruit retailers including Lulu Supermarkets, Kibsons and Spinneys.”

Learn more about RockitRockit Back to School Campaign


Amplify is excited to announce a new partnership with Rockit™ apple. All the way from New Zealand! We are delighted to be supporting the brand to build awareness and growth in the MENA region. With a full 360º marketing campaign across the UAE, Saudi Arabia, Kuwait and Bahrain. Amplify will supply design services, social media, digital marketing, gamification, programmatic advertising, and digital artworks for the up and coming consumer campaign. 

Make sure you follow us on social media to see the latest updates and the campaign as it comes to life.

Rockit™ Apple Is A Deliciously Sweet, Miniature Sized Nutritious Treat For When You’re On The Go.


Amplify is excited to announce that we are now the official UK Social Media and PR Agency for FIJI Water UK & Middle East. 

Amplify started working with FIJI water in the Middle East towards the end of 2019, over the past 6 months we have grown the account through quality content, KOL partnerships, strategic marketing, and raising awareness of the brand. Our success has led us to secure a new agreement with the brand, meaning Amplify now manages the accounts in English and Arabic for the EMEA region.

With new product launches and partnerships planned towards the end of 2020, why not follow FIJI Water on Instagram to hear the latest news and check out some of the amazing content created by our brand ambassadors!

Calling all Influencers… if you’re not on our database and would like to collaborate with us and a variety of brands, get involved! Please feel free to reach out to us here

If you would like to speak to one of our social media experts we offer a free 30-minute audit via Zoom. Please contact us to find out more.

Amplify is excited to announce the launch of our UK office!

Welcome to Amplify Marketing UK. Welcome to the world of simple communication and content creation.

Our Story.

With over 25 years of marketing experience from all corners of the globe. Our team is a fusion of strategists, communicators, designers, web developers and marketeers. Who are all experts in their field and are encouraged to think creatively, outside the box.

Amplify was first established in Dubai, UAE and began as a marketing agency that specialised in BTL and packaging. Our breadth of services increased, which coincided with the explosion of social media, web channels, augmented reality, interactive software and smart devices. As a result this gave Amplify the opportunity to reach a huge audience of consumers quickly, efficiently and most of all strategically. We can now offer our clients a full range of marketing touch points, integrating traditional methods, infused with digital and social marketing to provide a new core twist of creativity and an added sprinkle of imagination!

Back to our roots.

As a result of our success, in 2017 Amplify decided to go back to it’s roots and launch a second office in Europe. We are eager to infuse our innovative marketing services into your brand, to ensure you eclipse your competitors! We know what it takes to generate memorable 360˚ brand experiences, build customer loyalty and subsequently increase brand equity. Standing out from the crowd is crafted into our DNA.

Amplify is a strategy-driven, customer-focused and design-led marketing consultancy in Dubai and London.

We are committed to developing creative transformations, tangible results and return on investments for our clients. Our unique combination of skills, knowledge and expertise, achieved by working with the world’s biggest brands and observing marketing, business, economic and political trends globally. Furthermore, we have adapted our services to ensure we provide our clients with the services that they really need and deserve.

For some we’re their content creators. For others we’re strategic consultants and to many we’re the agency planning, designing and executing their entire marketing function. Therefore Amplify can offer you the whole journey. From outlining the strategy, producing the content and distributing it to your audience.

So, we can take you to the moon or bring you the entire universe. Whatever takes your fancy! 

In conclusion, whatever your need. Amplify will generate a bespoke solution to satisfy your business problem. Provide you with return on investment and exceed your expectations. All at a competitive rate.

Step into the World of Amplify and discover what we can do for you! 

Amplify Creative Marketing Agency wins FoodCo Holdings Contract

Amplify Creative Marketing Agency wins FoodCo Holdings Contract

After many months of presentations and meetings we are delighted to officially announce our latest partnership with Food Co Holdings as part of their Business Development Project – Branding and Marketing.

“Agencies were shortlisted for the final round of meetings to discuss proposals and Foodco Holding CEO formed a committee to study all final proposals thoroughly to make the decision.

Selection criteria focused at the following:

  1. Proved track record with success stories in the FMCG industry
  2. Agency team with required expertise on a strategic, technical and operational level
  3. Financial investment required

Committee members were:

CEO, Chief Financial Officer, Business Development Manager, Subsidiaries General Managers, Marketing Manager

The project was awarded to Amplify Marketing Agency FZLLC due to great and intensive experience in FMCG industry with many success stories to tell. Amplify has the required expertise onboard and financial investment was competitive too”

Reema, Marketing Manager

Food Co Holding

The scope of the project for the first year includes:

  • Market Research
  • Marketing Strategy across Trade, Retail & Category management
  • Pricing Strategy & Positioning
  • Annual Marketing Plans with Monthly Activities for BTL, ATL & TTL
  • Branding including Brand Model Development, Architecture & Portfolio Development, Naming Strategy, Brand Guidelines
  • Project Management of all third party contractors and suppliers, working on all activations, executions, production and printing

We are looking forward to sharing some case studies and further information on the project in the coming months – it’s definitely worth looking out for.

In the meantime if you have any marketing needs whether small or large scale – we would love to hear from you!