AMPLIFY TEAM RENEW AND REFRESH GOOGLE CERTIFICATION

Three members of the Amplify team recently renewed their Google certification, congratulations to: 

Marketing Account Manager, Hannah Warman on becoming Google Certified across Video Ads, Display Ads, Search Ads, Shopping Ads and Measurement. Google recognises your mastery of the fundamentals of building and customising effective Google campaigns.

Designer & Developer, Jerome Martinez on completing your Google Ads Search Certification. Google recognises your mastery of the fundamentals of building and customising effective Google Search campaigns.

Marketing Associate, Rayane Al Karout on your Google Ads Search and Display Certification. Google recognises your mastery of the fundamentals of building and customising effective Google Search and Display campaigns.

To be an official Google partner Amplify must demonstrate expertise in a number of areas and pass an exam annually and spend a minimum of 10,000USD per month in advertising spend to retain partner status. 

If you would like to speak to one of our certified and accredited Google staff members, contact us now to find out how we can help you save money whilst increasing your reach and conversion!

ROCKIT™ APPLES JOIN FORCES WITH AMPLIFY MARKETING AGENCY IN DUBAI

Amplify is excited to announce a new partnership with Rockit™ apples all the way from New Zealand! We are delighted to be supporting the brand to build awareness and growth in the MENA region with a full 360º marketing campaign across the UAE, Saudi Arabia, Kuwait and Bahrain. Amplify will supply design services, social media, digital marketing, gamification, programmatic advertising, and digital artworks for the up and coming consumer campaign. 

Make sure you follow us on social media to see the latest updates and the campaign as it comes to life.

Make sure you follow us on social media to see the latest updates and the campaign as it comes to life.

Rockit™ Apple Is A Deliciously Sweet, Miniature Sized Nutritious Treat For When You’re On The Go.

rockitapple.com

AMPLIFY BUILDS AND LAUNCHES THE NEW VICTORIA SECRET – PINK NATION APP

Amplify is excited to announce the launch of the VSPINK Nation app for Alshaya group. 

Amplify designed and built the app alongside the brand team to allow VSPINK fans to explore exclusive offers, content, and play branded games that allow them to build loyalty points and win prizes. 

The app built in React native is available on both the Apple store and Playstore in the UAE and is due to launch in other GCC countries over the next few months. 

The project is Alshayas’ first retail app developed outside of the organization and is already gaining traction and downloads from excited fans. The app allows the consumer to purchase fast and efficiently from their mobile device. 

WELCOME TO FIJI WATER UK

Amplify is excited to announce that we are now the official UK Social Media and PR Agency for FIJI Water UK & Middle East. 

Amplify started working with FIJI water in the Middle East towards the end of 2019, over the past 6 months we have grown the account through quality content, KOL partnerships, strategic marketing, and raising awareness of the brand. Our success has led us to secure a new agreement with the brand, meaning Amplify now manages the accounts in English and Arabic for the EMEA region.

With new product launches and partnerships planned towards the end of 2020, why not follow FIJI Water on Instagram to hear the latest news and check out some of the amazing content created by our brand ambassadors!

Calling all Influencers… if you’re not on our database and would like to collaborate with us and a variety of brands, get involved! Please feel free to reach out to us here

If you would like to speak to one of our social media experts we offer a free 30-minute audit via Zoom. Please contact us to find out more.

https://www.fijiwater.com/
https://www.instagram.com/fijiwaterme/

A BRIGHT POSITIVE NEW LOOK FOR AMPLIFY IN 2020 TO OUTSHINE THE TROUBLES

What a year 2020 has been so far! This year will be remembered in history for the unprecedented events of a global pandemic. It meant for the first time in our history we had to implement full-time remote working for our team, ensuring the situation did not affect our ability to deliver projects and we were able to support our clients at a time when they needed us the most. 

Time away from the office gave us an opportunity to reflect on the past twelve years, how much we have grown as individuals and as a team and how marketing and the digital landscape has changed significantly (even more so than ever in 2020). Our key objective was to make sure that when we returned back to the office, we came back with a bang! Prior to the lockdown, we had moved to a studio in the heart of Dubai Marina / JLT with beautiful panoramic views of the city including the prestigious 7* Hotel, Burj Al Arab. We had originally planned to mark the occasion with a brand refresh to communicate some of our new services, recent projects, and 12 years of success in the market, so used this time as a great opportunity to reflect and bring our ideas to life. 

The rationale behind the rebrand was to show how Amplify has grown and evolved since its inception. The fresh new color pops perfectly on paper and digital screens, making the logo stand out, but without losing the identity that our clients, partners, and colleagues have come to love over the last decade. The typography has been designed to reflect and stand out in the new digital world, where online marketing platforms are more important than ever. Amplify was originally launched in 2008…. two years before Instagram. At that time Mark Zuckerberg was that odd Facebook friend that you didn’t add?! Apps were in their infancy and launched an entirely new industry and platform. 

We hope you like our new identity and would love to hear your feedback. 

We wish you all the very best of health, keep the faith, stay strong, and be positive we can all grow again together into a bright new future! 

Why not follow us on Instagram or Facebook, we offer some great free marketing tips and advice and hopefully make you smile too!

Amplify Marketing Agency Official Google Partner

Amplify Marketing Agency Celebrates Becoming a Google Partner

Amplify have been officially certified by Google and have demonstrated the skills and expertise to help clients grow their customer base and revenue income using AdWords pay-per-click. Being a Google Partner means that Amplify deliver quality customer service, offer a competitive advantage to clients, and have received training to help grow businesses online.

But what does this mean for you?

Below are 5 benefits of working with Amplify as Google Partner:

Certified Expert Staff 

Being a Google Partner means that Amplify’s staff have completed a series of exams and have demonstrated their proficiency in managing AdWords campaigns, whilst applying Google’s best practices.

Access to AdWords Features 

Google AdWords has many settings that influence the performance of a campaign. Working Amplify’s certified experts ensure that they’ll be utilising all of the features available to them to make sure our clients campaigns are running effectively and achieving a return on investment.

Stay Ahead of Competitors 

As Amplify has earned a Google Partner badge, we have access to Google’s beta features. As a result, when Google develop new features or applications, Amplify are first in line to test and implement it, before it’s rolled out to the general public.

Exceptional Customer Service 

Google monitors Amplify’s performance to ensure our clients are getting the best out of their AdWords service. We are then reviewed to guarantee that we are delivering the high-quality customer service that Google expects.

Avoid the Wait

As a Google Partner, Amplify have access to an exclusive Google representative. We are able to contact them without waiting in line at any time, and gain answers to any questions related to any of our client’s accounts.

Using Amplify to manage your AdWords account means you’ll be saving time and maximising your return on investment!

Grow your customer base and income using AdWords PPC with Amplify!

Contact us for more information

Amplify is excited to announce the launch of our UK office!

Welcome to Amplify Marketing UK. Welcome to the world of simple communication and content creation.

Our Story.

With over 25 years of marketing experience from all corners of the globe. Our team is a fusion of strategists, communicators, designers, web developers and marketeers. Who are all experts in their field and are encouraged to think creatively, outside the box.

Amplify was first established in Dubai, UAE and began as a marketing agency that specialised in BTL and packaging. Our breadth of services increased, which coincided with the explosion of social media, web channels, augmented reality, interactive software and smart devices. As a result this gave Amplify the opportunity to reach a huge audience of consumers quickly, efficiently and most of all strategically. We can now offer our clients a full range of marketing touch points, integrating traditional methods, infused with digital and social marketing to provide a new core twist of creativity and an added sprinkle of imagination!

Back to our roots.

As a result of our success, in 2017 Amplify decided to go back to it’s roots and launch a second office in Europe. We are eager to infuse our innovative marketing services into your brand, to ensure you eclipse your competitors! We know what it takes to generate memorable 360˚ brand experiences, build customer loyalty and subsequently increase brand equity. Standing out from the crowd is crafted into our DNA.

Amplify is a strategy-driven, customer-focused and design-led marketing consultancy in Dubai and London.

We are committed to developing creative transformations, tangible results and return on investments for our clients. Our unique combination of skills, knowledge and expertise, achieved by working with the world’s biggest brands and observing marketing, business, economic and political trends globally. Furthermore, we have adapted our services to ensure we provide our clients with the services that they really need and deserve.

For some we’re their content creators. For others we’re strategic consultants and to many we’re the agency planning, designing and executing their entire marketing function. Therefore Amplify can offer you the whole journey. From outlining the strategy, producing the content and distributing it to your audience.

So, we can take you to the moon or bring you the entire universe. Whatever takes your fancy! 

In conclusion, whatever your need. Amplify will generate a bespoke solution to satisfy your business problem. Provide you with return on investment and exceed your expectations. All at a competitive rate.

Step into the World of Amplify and discover what we can do for you! 

Amplify Creative Marketing Agency wins FoodCo Holdings Contract

After many months of presentations and meetings we are delighted to officially announce our latest partnership with Food Co Holdings as part of their Business Development Project – Branding and Marketing.

“Agencies were shortlisted for the final round of meetings to discuss proposals and Foodco Holding CEO formed a committee to study all final proposals thoroughly to make the decision.

Selection criteria focused at the following:

  1. Proved track record with success stories in the FMCG industry
  2. Agency team with required expertise on a strategic, technical and operational level
  3. Financial investment required

Committee members were:

CEO, Chief Financial Officer, Business Development Manager, Subsidiaries General Managers, Marketing Manager

The project was awarded to Amplify Marketing Agency FZLLC due to great and intensive experience in FMCG industry with many success stories to tell. Amplify has the required expertise onboard and financial investment was competitive too”

Reema, Marketing Manager

Food Co Holding

The scope of the project for the first year includes:

  • Market Research
  • Marketing Strategy across Trade, Retail & Category management
  • Pricing Strategy & Positioning
  • Annual Marketing Plans with Monthly Activities for BTL, ATL & TTL
  • Branding including Brand Model Development, Architecture & Portfolio Development, Naming Strategy, Brand Guidelines
  • Project Management of all third party contractors and suppliers, working on all activations, executions, production and printing

We are looking forward to sharing some case studies and further information on the project in the coming months – it’s definitely worth looking out for.

In the meantime if you have any marketing needs whether small or large scale – we would love to hear from you!

 

 

 

Welcome to our new client, beauty supplement Inversion Femme!

We are delighted to welcome Inversion Femme to our new client list. From January 2016 we have been busy working on a marketing strategy for the supplement which boasts for the first time to be a single product to combat hair loss, signs of ageing, develop stronger nails and a healthy figure. The strategy includes both online and offline services which will be implemented throughout the year.

Part of the strategy has seen our team designing and developing a website www.inversionfemme.com for the product which also includes beauty information and a Q&A on many well known beauty concerns. We will soon be launching a social media campaign and looking to develop Brand Ambassadors to support the campaign. I jumped at the chance of testing the product, being the only female in the office I had little competition! I like many women in their 30’s have the worry of hair thinning, ageing and brittle nails so always keen to try something that may help. I will be sharing my progress via a monthly blog, detailing my honest opinion and results of the supplement.

The effectiveness of Inversion Femme which has been demonstrated in 2 separate clinical trials can be attributed to 4 complimentary elements –

  1. Its Anti-Oxidant Effect: it protects skin, hair and nails from the harmful Screen Shot 2016-02-24 at 13.34.17effects of free radicals
  2. Its Nutritional Effect: it provides the skin, nails and hair with the essential nutrients needed for renewal and growth
  3. It’s Invigorating Effect: it preserves the essential dynamism we need to feel good
  4. Its Thermogenic Effect: increases the amount of energy used by the body thus preserving body shape

I am quite excited to see the results from taking the 3 capsules a day, which contain a variety of vitamins and minerals and completely natural ingredients. Watch out for my future posts! In the meantime if you are interested in trialling the product and keen to share your progress via a Video Blog and Social Media – get in touch for more information.