Amplify Provides a Range of Services Including Website Management in Dubai

Amplify Provides a Range of Services Including Website Management in Dubai

Being a full 360 Agency we are able to offer our clients a range of services including management of website, social media and digital marketing. Today’s blog focuses on website management and why it’s important –

Website Management Services

Are you debating updating your website? There are some important questions to ask yourself:

  • Are your users dropping off your website quickly or only looking at a couple of pages?
  • Is there less repeat traffic?
  • Are you noticing a drop in contacts, leads or sales on your website?
  • Does your site still feature out-of-date products/services/promotions and failing to show new products/services/promotions?
  • Does your sites functions and features look dated compared to the competition?

If you answered yes to any of the above questions, it may be time to start looking at updating your website!

Here’s an overview of the benefits:

It Makes Search Engines Happy!

Search engines are more likely to reward websites that keep their sites updated by moving them up the rankings. Google will scroll through millions of web pages to make sure that useful and relevant information is being delivered to the user. Search engines use different ‘identifiers’ to work out what is good and bad. One identifier that is looked at is ‘’frequency’, if a website is updated regularly; search engines associate this with providing new information which could boost you up the rankings and potentially drive more traffic to your site.

Returning Traffic

If a shop didn’t update it’s stock and window displays regularly, would you go back again and again? Probably not! The same applies online – why would a user come back to your website if they never saw anything new? Simple changes like adding a blog and updating it, changing the colour scheme or even just adding a banner lets the user know that you actively care about your business.

Your Website is your Business Shop Front

Your website needs to represent the core of your business. 89% of people are using the internet to help inform an upcoming purchase. In other words, your website is likely to be the first form of form of communication you have with a potential customer. Make it count by including clear calls to action and contact information alongside a fresh and easy-to-navigate design.

Our website management services includes a monthly detailed report which includes website statistics, views, click throughs etc. Get in touch and see how we can help your business…

Amplify-Logo

Breakthrough the revolutionary world of Digital Marketing!

Do you require digital marketing support? Unsure about where to start? Here’s a brief overview from the beginning!

So what is Digital Marketing?

Well, to keep it simple Digital marketing is the marketing of services and products using various technologies. The Internet being the most popular, but it can also include display advertising, mobile phones and any other digital platforms. Digital marketing can also be referred to as ‘web marketing,’ ‘online marketing’ or ‘internet marketing.’

We live in a world that is shrinking and where technology is evolving. People are consuming more and more content on laptops, smartphones and tablets everyday. Over the past 20 years there has been a significant development in digital marketing. With the increase of mobile phone penetration, the introduction of e-commerce websites and not forgetting the explosion of social media. Digital marketing also enables business to adapt to online trends and communicate with their target audience in the most effective way. Those that need Digital Marketing support and have still not recognised digital marketing in their marketing plans and strategy need to act fast!

“Ignoring Digital marketing is like opening a business and not telling anyone”

Consumers now have a voice and brands must move from traditional one-way communication of talking ‘at’ the consumer to a two-way dialogue which is free flowing, informative and adds value. Spreading a variety of content and awareness over numerous channels including blogs, social media and video will help build an online community. An online community enables consumers to have a voice, create their own content, share their opinion, thoughts and feelings about products and services.

With the internet predicted to be the largest medium for advertising this year, it’s essential that companies and brands get their strategy right first time.

Do you require Digital Marketing support? Amplify can support you with a full 360 marketing strategy incorporating both online and offline activities targeted to your specific audience and to meet your budget. We can provide you with the insights, the tools and the knowledge to ensure your marketing is a success that one which generates a good return of investment.

For more information contact us via info@amplify360.co.uk

Amplify Dubai offers Web Design Services

A Leading web design agency in Dubai!

With an in-house design studio in Dubai, Amplify are able to design and create websites for any industry.

Alongside the UI & UX design we also have the benefit of a leading digital marketing department. Offering our clients the option to manage their social media and SEO on a monthly retainer basis as well as provide hosting, blogging and regular updates to your website. We offer a completely personalised service to our clients, meeting their individual budgets and requirements, from small family businesses to large corporations.

As a British web design agency based in Dubai we take huge pride in every website we create. Unlike other agencies, we don’t outsource to other companies, all of our work is carried out in our Dubai and UK studio and project managed by one of our account managers. Our websites can be as basic or as in-depth as you require, they are affordable, creative and can be live within a matter of weeks. From creating the wire frames to the final development we involve you throughout from start to finish ensuring you receive the best possible service and the website you desire.

With mobile penetration in the the UAE now over 90% having a responsive and mobile friendly designed website is key to generating leads. All of our website designs are mobile ready. Not only will we design the website we can also offer a Search engine optimisation service.

Our digital and creative teams also specialise in App design and development, having recently created a new app, which is due to launch in April. In previous months we have created a variety of applications including data collection apps for Banana Boat and Standard Chartered Bank.

If you have a requirement for mobile application development or a web design agency in the UAE ….contact us at info@amplify360.co.uk for a free consultation. 

Amplify-Logo

Looking for eCommerce Website Development ?

Amplify now provides eCommerce Website Development!

The UAE online market is very much in it’s infancy compared to other parts of the world. Internet penetration is extremely high in this region and 33% of Gulf consumers use the Internet to research products and purchase goods.

Trust is key to success in Europe and America. The consumer is comfortable paying for goods online with PayPal & Credit cards. However the Middle East still prefers the COD (cash on delivery) route.

The ability to be able to find what you are looking for quickly and efficiently is key to a high conversion rate and a low bounce rate (People clicking off after landing onto the site). Online retail offers higher margins than standard retail, it also offers better value for money.

A good website will allow you to educate your consumer quicker on the USP of the product. You can reward and incentivise future purchases as well as producing analytics and ROI. The site will collect data and most importantly build you a database of active purchases.

It will also give you the ability to stay ahead of the curve through data and search trends this will benefit also your in store retail and offline marketing communications.

“The estimated number of E-commerce users in Middle East is 90 million”

How to build a community or loyal customers

To enable the website to achieve the required KPI’s of a strong database of subscribers having a good inbound marketing and sales software would be critical.

“Companies that use inbound marketing tools generate 54% more leads!!”

We always recommend using Hubspot as the software to achieve this. Why? It is the market leader with over 15’000 companies already using the service in 90 different countries. It offers everything required to grow your online business with a range of powerful tools that are easy to use.

These tools will help Incentivise people searching for specific products to purchase, providing them with quality content. Sites should always have clear call to actions.

It’s also important to remember that consumers are now tech & brand savvy and building brand ambassadors is important. Consumers are far more likely to purchase a product based on recommendation of a friend than off a celebrity on a billboard endorsement. Social media is a key driver in this process and you only have to look at Trip Advisor to see the effects of positive or negative feedback on business or brand.

Having the ability to show hot products that consumer’s like/rate or trust highly builds trust and helps in the purchasing decision. The ability for consumers to find what they are looking for quickly and easily will be key to your sites success additional filters will be an important element too.

Be more than just a website!

Inspire and educate the consumer, show the benefits of your products and use your customers as brand ambassadors.

For more information on e-commerce website development in Dubai contact us at info@amplifydubai.com

Amplify Branding and Web Design Agency

Amplify Branding and Web Design Agency

Following our Eshot campaign for a special offer on Branding and Website Design, we were approached by an existing company who were looking for a complete rebrand and new website. One of our client account manager’s arranged an appointment at our studio to discuss the brief and clients requirements.

The client was keen to attract a broader range of clients and wanted to create a bold, fresh, flat, modern and iconic logo and look and feel to their brand. Our studio designers created a variety of logo concept designs which were presented to the client along with a rationale as to why we had chosen the font and colour scheme.

Once the logo designs and branding had been finalised, our in-house web designer created a site map for the new website. Various meetings were arranged with the client throughout the process to share ideas and feedback. Our design team also created a range of corporate stationary items and office branding, the client was thrilled with the end product…

We are just in the process of renaming our company to ‘Key Talent Matters’ with a complete rebrand. It was important for us to choose a team to work with that understood us as a business and with the vision of a longterm developing relationship.

I have to say the Amplify team have ‘knocked it out of the park’. The new brand is fresh, clean, bright, modern, professional and is exactly what we were looking for and reflects our business perfectly. They are understanding, flexible and patient

We can provide a range of services from branding and website design to full management of your website, including SEO, social media management, within a full marketing campaign and annual strategy according to your requirements and budget.

If you would like more information, contact us, you will be amazed by our ideas, creativity and service.

Websites Optimised for Mobiles & Smart Devices

Is your website optimised for mobiles and smart devices?

If not, from 21st April, you could notice a drop in your rankings if your site is not mobile-friendly:

We all know that having a mobile-friendly website is good for usability, but Google is now taking it all one step further.

From April 21st, Google will be rewarding mobile-friendly sites in their ranking algorithms. This is great news if your site is mobile-friendly and operating in a space where your competitor’s sites aren’t. If you have to zoom in and pinch to view your website on a mobile device, Google won’t class your site as mobile-friendly. Whilst developing your site to be fully responsive to fit all platforms could at the time cost you time and money, you could be penalised if you choose not to.

The options:

There are two ways to make your site mobile friendly – you can either use a separate mobile site or utilise the power of responsive web design.

A responsive site means that the website will respond to the size of your screen. It will adjust the size of elements and re-jig the page to fit your browser size. This option is ideal for websites that don’t have intricate navigation or a lot of tricky and bespoke elements.

Key Talent Matters is a great example of a responsive site built by Amplify. The background images and text scale down as you reduce the size of your browser, optimising the users experience and working well with Google.

A mobile specific site is viewed as a completely different website – which is built with only mobile devices in mind. A mobile site will ensure the key information is always displayed clearly on screen.

If you would like more information on how we can help, get in touch. We offer a range of web design services to suit all budgets and requirements.