Three members of the Amplify team recently renewed their Google certification, congratulations to: 

Marketing Account Manager, Hannah Warman on becoming Google Certified across Video Ads, Display Ads, Search Ads, Shopping Ads and Measurement. Google recognises your mastery of the fundamentals of building and customising effective Google campaigns.

Designer & Developer, Jerome Martinez on completing your Google Ads Search Certification. Google recognises your mastery of the fundamentals of building and customising effective Google Search campaigns.

Marketing Associate, Rayane Al Karout on your Google Ads Search and Display Certification. Google recognises your mastery of the fundamentals of building and customising effective Google Search and Display campaigns.

To be an official Google partner Amplify must demonstrate expertise in a number of areas and pass an exam annually and spend a minimum of 10,000USD per month in advertising spend to retain partner status. 

If you would like to speak to one of our certified and accredited Google staff members, contact us now to find out how we can help you save money whilst increasing your reach and conversion!


Amplify is excited to announce that we are now the official UK Social Media and PR Agency for FIJI Water UK & Middle East. 

Amplify started working with FIJI water in the Middle East towards the end of 2019, over the past 6 months we have grown the account through quality content, KOL partnerships, strategic marketing, and raising awareness of the brand. Our success has led us to secure a new agreement with the brand, meaning Amplify now manages the accounts in English and Arabic for the EMEA region.

With new product launches and partnerships planned towards the end of 2020, why not follow FIJI Water on Instagram to hear the latest news and check out some of the amazing content created by our brand ambassadors!

Calling all Influencers… if you’re not on our database and would like to collaborate with us and a variety of brands, get involved! Please feel free to reach out to us here

If you would like to speak to one of our social media experts we offer a free 30-minute audit via Zoom. Please contact us to find out more.

Amplify Services Include Business to Business Marketing

Amplify Services Include Business to Business Marketing

Following on from our previous blogs, where we have shared examples of different types of marketing and the importance of planning and having a marketing strategy in place. For you to achieve success in these areas it’s also important to identify your target audience and then ensure everything you do centres around them.

Identifying Buying behaviour

To support our clients in marketing their products or services properly it’s essential for them firstly to identify customer’s buying behaviour. By recognising the consumer’s behaviour, e.g. why they buy a certain product or chose a certain brand enables us to identify how to encourage and persuade the consumer to buy a different product or service. Buying behaviour is usually split into two sections, whether selling to the consumer (known as business to consumer B2C) or to another business (known as business to business B2B).

Business to Consumer Buying Behaviour

This type of behaviour focuses on the consumer and their purchase of a product or service. For example if a consumer wanted to purchase a pair of running shoes, they would source different information on the types and brands available. This may involve them visiting shopping malls, sports shops, searching online or talking to friends or family. Once they have decided on a product they will make the purchase. After this the consumer will evaluate the value of the running shoes, usually if the value is high they will repeat the purchase. This can then develop loyalty for the product / brand.

Business to Business Buying Behaviour

Relates to organisational or industrial buying behaviour. Companies tend to buy either wholesale from other businesses or directly from the manufacturer in contracts or agreements. B2B marketing consists of one business marketing their product or service directly to another business.

For further support on identifying your target audience, marketing planning or creating a full marketing strategy, get in touch! We have the knowledge and expertise to support your business and help achieve future success.


Digital transformation is the new marketing buzzword that is sweeping global markets. People are using it to describe anything from a responsive website to a social media strategy. However, it is much more than just promoting products and services to the end user. A digital transformation is also an organisational change which impacts employees everyday processes.

When implemented correctly. It can allow businesses to become more efficient due to their data-driven accuracy. Allowing them to reap the rewards and take advantage of new business opportunities.

What is a digital transformation?

A digital transformation is the use of digital capabilities that improve business efficiency, customer value manages risk and highlights new monetisation opportunities.

Why do businesses need a digital transformation?

In an increasingly digital world, adapting and growing digitally is critical to business success. Businesses that don’t embrace the digital transformation risk being left behind. As competitors take advantage of the benefits of operating in a digital world.

Employees want to work for digital leaders. They are continuously scoping out the best digital businesses and opportunities. Highlighting the need for organisations to continually up their digital game to retain and attract them.

From smart technology that enables employees to stay organised to scheduling customer service priorities. Going digital can improve the experience for everyone involved with a business.

Businesses can acquire the profitable rewards for going digital as improving efficiency and productivity within your organisation trickles down to a faster, more pleasant, and improved customer experience.

What does a digital transformation involve?

Cultural Revolution

Digitalisation is no longer just an add-on feature to existing channels, products and services. Implementing a digital transformation strategy must be deep-rooted within the culture of an organisation in order to fulfil the success that it promises. It has the ability to empower staff by improving their capabilities and deliver a more cohesive working environment.

Data Driven

A digital transformation will encourage businesses to become data-driven. Having a whole host of new information about customer purchasing habits, behaviours and attitudes are great, businesses just need to ensure that they employ and train talent who can interpret it and translate it into meaningful data.

Constant Evolution

The most important step to a successful digital strategy is being open to change. Businesses need to be ready and raring to transform their organisation as their customers request it. Analytics need to continuously monitored to measure success, weaknesses and opportunities and then adapted to any emerging patterns.

Contact us and see how we can help you with your digital transformation.

Compare the best ways to boost your Digital Marketing

Digital marketing relies on a successful strategy that includes a range of methods to suit your budget, business and target audience.

When it comes to choosing the right channels it can feel like a minefield. It’s important to have a basic understanding of the methods and how they can benefit your brand or business. This blog will give you an insight into popular digital marketing channels available including SEO, SEM and PPC.

Websites and Search engine optimization (SEO).

SEO should appear at the top of your strategy and should be the first thing to consider as part of your digital marketing plan. Many companies promise that they can ‘guarantee’ you results when it comes to 1st page on major search engines like Google, Bing, Yahoo. However this is very hard to achieve if key principles are not integrated into the design and site map at the build stage of your website.

By ensuring your website is fully optimised will help you to stay ahead of your competitors and drive traffic to your website. Increasing your search engine visability is something that can be done over time so that more people will visit your site. Some simple things to increase your SEO includes optimizing all of your images, using meta titles, integrating your social media channels and structure URL’s.

Search engine marketing (SEM)

This form of digital marketing involves promoting your website to increase in search engine results pages e.g. Google, through paid advertising.

Pay per click

PPC is another form of paid digital advertising. Essentially it’s a way of buying visits to your site using a clickable advert, rather than growing visits organically. Search engine advertising is one of the most popular forms of PPC. This method relies on the use of keywords, together with good website content that will engage consumers to click on your links and visit your site. You can set your own budgets and turn the advertising on and off whenever needed. Therefore a great option if you’re looking to test different channels and budgets.

“Marketers continue to spend heavily on online advertising. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets”.

If you require support with your digital marketing campaigns or would like some more information on how Amplify can promote your brand via digital touch-points, contact us via

Benefits to Digital Marketing

Experience digital marketing success by creating a strong strategy that will work well not only online but across a range of mobile devices.

For brands or businesses with a small budget, digital marketing is a great option for you. Here’s why:

Digital marketing provides LIVE results! 

No waiting around. With digital marketing you can start an immediate campaign and track it’s success whilst it’s still running. This means, if it isn’t working as you had hoped, you can amend it or stop completely and try a different tactic. At the touch of a button you can measure how well your posts are performing, see live analytics including an increase in subscribers or visitors to your website.

Get SOCIAL with your target audience

With social media you have the potential to reach a huge targeted audience. Rather than place an advert on a billboard and be unable to target a specific audience. Digital advertising not only enables you to target anyone looking to purchase your product or who is researching your brand. But it creates an opportunity for you to talk to them in meaningful ways. You can respond to any questions they may have, join conversations and take on any feedback.

MEASURE return of investment

Most traditional forms of marketing and advertising can be expensive and it’s always often difficult to measure their success. Television, print and radio are a one-way communication with the consumer so can be hard to gauge an accurate return of investment. With digital, for example social media, banner advertising or email marketing you can measure clicks, interactions and open up a two way communication with your target audience. For example CPC (cost per click) you can measure every time someone interacts with your digital campaign, enabling you to measure the effectiveness of your advertising easily.

For support with your digital marketing campaigns, contact Amplify for a free consultation. You’ll be amazed by our ideas and value for money! 

Measuring Your Digital Marketing Success

How can you measure digital marketing success?

Research shows that many business or brands are not monitoring any digital marketing campaigns. Nor are they using any tools to track any data or analytics from their website. We see many Businesses are still facing problems measuring accurate return of investment. Or failing to get tangible results from social media campaigns. This seems crazy when there are not only metrics and analytics tools easily available. The tools also provide results in real time. But more importantly accurately measure the success of your campaigns and ensure return of investment.

It’s important to choose the right tools to measure the metrics you require. For example likes on Facebook are nice to have but for some businesses useless, unless these figures can be translated into sales. We see many companies in the Middle East with 100,000 followers on Facebook – but are these followers actually interested in your brand and products? Do they engage with your page and as a result favourite your brand / business and buy your products / services?

Which tools measure digital marketing success?

If you do not wish to use specific dashboards such as Sprinklr or Hootsuite.  Social channels now have readily available tools to monitor your page performance and any advertising campaigns easily. Amplify provide monthly reporting across all digital platforms to highlight the performance of the channel. We will also identify what has been successful and what areas need to be improved or adapted. This is essential to plan forward and not only ensure return of investment but also achieve objectives. Amplify can also support in carrying out a digital audit across all of your digital marketing platforms, this will help you identify and review your current strategy.

Book a free marketing consultation!

If you would like some more information about achieving digital marketing success. Or you would like some more information on how to measure digital marketing success. Contact us today for a free marketing consultation.

Digital Marketing Development and Strategies

Digital Marketing Development and Strategies

Any form of digital marketing is dependent on technology and as we know technology is fast changing and constantly evolving. This should mean your digital marketing strategy and campaigns should also evolve as new technology becomes available. As we have mentioned in previous articles it’s essential to have a digital marketing strategy in place. The strategy enables brands / businesses to identify their target audience and gain a strong knowledge and understanding of the customers behavior in the region. Through this you can identify the best tools to use to reach your consumer and also ensure you achieve maximize ROI.

This blog will provide a brief overview of existing digital marketing strategies available. Digital marketing enables you to target specific markets both business-to-business and business to consumer sectors.

Pull and Push Digital Marketing

Pull digital marketing is when consumers actively seek marketing content for example like you Facebook page, whilst push digital marketing is when brands / businesses send direct messages to the consumer without them actively sourcing the content, for example pop up advertising.

To create a successful digital marketing campaign you can also use online behavioral advertising. This involves collecting data from consumer’s online activity over a period of time. Once you have this information you would deliver advertisements tailored to the users interests or preferences. For example if the consumers is spending time researching a holiday marketers can then create future advertisements of hotels within the same location the consumer has been researching, tailoring to their interests or preferences.

An important consideration today when deciding on a digital marketing strategy is that the digital tools have changed the way you market your products or services to consumers moving away from more traditional forms of marketing.


As mentioned above Re-marketing plays a huge role in digital marketing. This tool enables marketers to create and publish targeted ads in front of a specific audience, generally called ‘searchers’, the consumer has either searched for particular products or services or visited a website for some purpose.

Game advertising

Depending on your target audience game advertising may be worth considering within your strategy. These advertisements are created within mobile app games or video games. One of the most common examples of in-game advertising is advertising billboards appearing during the game. In-game ads also might appear as brand-name products like cars or clothing that exist as gaming status symbols.

For more information on how to create a successful digital marketing strategy, contact us today!

Amplify Marketing Agency Official Google Partner

Amplify Marketing Agency Celebrates Becoming a Google Partner

Amplify have been officially certified by Google and have demonstrated the skills and expertise to help clients grow their customer base and revenue income using AdWords pay-per-click. Being a Google Partner means that Amplify deliver quality customer service, offer a competitive advantage to clients, and have received training to help grow businesses online.

But what does this mean for you?

Below are 5 benefits of working with Amplify as Google Partner:

Certified Expert Staff 

Being a Google Partner means that Amplify’s staff have completed a series of exams and have demonstrated their proficiency in managing AdWords campaigns, whilst applying Google’s best practices.

Access to AdWords Features 

Google AdWords has many settings that influence the performance of a campaign. Working Amplify’s certified experts ensure that they’ll be utilising all of the features available to them to make sure our clients campaigns are running effectively and achieving a return on investment.

Stay Ahead of Competitors 

As Amplify has earned a Google Partner badge, we have access to Google’s beta features. As a result, when Google develop new features or applications, Amplify are first in line to test and implement it, before it’s rolled out to the general public.

Exceptional Customer Service 

Google monitors Amplify’s performance to ensure our clients are getting the best out of their AdWords service. We are then reviewed to guarantee that we are delivering the high-quality customer service that Google expects.

Avoid the Wait

As a Google Partner, Amplify have access to an exclusive Google representative. We are able to contact them without waiting in line at any time, and gain answers to any questions related to any of our client’s accounts.

Using Amplify to manage your AdWords account means you’ll be saving time and maximising your return on investment!

Grow your customer base and income using AdWords PPC with Amplify!

Contact us for more information

Website Design and Developers

Amplify has designed and built various websites that include WordPress, HTML and e-commerce.

The type of website always depends on the clients requirements and what they are looking to achieve. We have given a brief description of each below:


WordPress began life as a blogging platform but has evolved into one of the easiest to use, comprehensive content management systems (CMS) on the market. This means that websites can be designed and built quickly and effectively. They are easy to manage and maintain, and comes with the latest coding so it’s super search engine friendly. WordPress is a lightweight CMS and gives you full control of your meta data, content and URL structure with the ability to add sections pages and posts at will.
We can provide easy to use guides as well as video tutorials to show you how pages can be updated, simply & quickly.

We love nothing more than designing and building effective websites for our customers. Whether you’re a one man band, or a medium size enterprise, we can give you a website that is well designed, search engine friendly and easy to manage and maintain.


HyperText Markup Language usually shortened to HTML is the programmable language used to build up web pages. Along with CSS and JavaScript, HTML is the cornerstone technology used to create a website. Images and objects are embedded into this to create more interactive forms.


This is is commonly used for buying and selling across the internet, using technology for online payments, supply chain management, inventory management and data exchange to name a few, the site allows consumers to electronically exchange goods and services around the world. These type of sites are increased dramatically over the past 5 years and predicted to continue over the coming years. To create a successful online store its essential to research and understand the e-commerce guidelines and principles. It is also important to implement an e-business plan to achieve success.

For more information on the services we offer and our recommendations for your business, contact us today & we will be more than happy to help. We also offer a one off or various monthly SEO/Social Media packages, ask us for more info!