Top Tips to Improve your Internal Marketing Communications!

Communicating with employees is no longer a secondary business practice to external communications. Internal marketing communications is a key business function that inspires and aligns your whole organisation.

REMAIN IN CONTROL

A linchpin in the success of internal marketing communications is that employees should never learn about important company news from an external source. Information is becoming evermore accessible and organisations need to prepare a strategy that matches the external speed at which information is published and make company news, operations announcements and even crises immediately accessible to staff.

Remaining in control of messages around the business will also do wonders for squashing any unwanted rumours. Communicating timely and frequently will slow down that pesky rumour mill and help employees have access to accurate information that cannot be misinterpreted.

INVEST IN SOFTWARE

Here at Amplify, we are proud partners of the internal marketing communication experts – Appspace. Appspace allows for a fast, interactive, and reliable channel to reach all employees, boosting transparency and trust. Our unique privilege allows us to experience the benefits of businesses investing in internal marketing communication software, that allows branded internal communications to be broadcast to all or selected employees in an instant, on any device. This allows your team to be kept informed and engaged by sharing the latest news and announcements, dashboards, reports, live TV, training, town halls and social activities on digital signs.

SET THE GOAL

In life, everyone wants a purpose, and this is no different for internal employees. Employees want to know the goals of an organisation, understand strategy to achieve the goals and be confident that they can contribute to those goals. By incorporating your businesses goals into the internal marketing communications, they will feel valued, listened to, and most important part of the team. A recent global survey of 26,000 LinkedIn members, taken by the research firm Imperative, found that 73% of its participants want a career in which they feel that their job matters.

GET CREATIVE

It’s all good and well putting the information out to your employees, but the biggest challenge is getting them to actually read and eventually engage with it.

As the saying goes, a picture is worth a thousand words. With that in mind, combine your written communications with exciting and colourful visuals to catch the eye of your employees. After all, we retain 65% of visual communication – as opposed to a mere 10-20% of copy.

In fact, we have recently worked with Google, to produce an internal functional interface and subsequently an external consumer-facing app which was launched to the industry at the worlds largest retail trade association exhibition – The National Retail Federation (NRF) 2018. 

CALL IN THE EXPERTS

To succeed in the marketplace, you need to succeed in the workplace. That starts with engaging employees. Working with an external independent source to help navigate an internal marketing communications strategy, such as an agency will remove any company politics and ensure that those nitty-gritty questions are asked. This neutrality is often the key to unlocking solutions to organisational challenges, underpinning the development of effective internal marketing communications strategies.

Contact us for more information on how Amplify can support with Internal Communications.

Amplify Logo Design & Brand Identity Agency

Creating a strong and recognisable brand is crucial for products and services in huge consumer markets. A brand needs to stand out from the crowd and position in the mind of your customers. Well-known consumer brands such as Tiffany, Pepsi, and Channel are recognisable for what their brand represents. If you are trying to compete against a similar brand and want a market share, it’s imperative you start with a strong brand strategy. By spending the time and money now to create a strong brand, will pay off in the long-term and increase sales revenue.

What is Brand Identity?

Brand identity represents the name, visual appearance, trademark and communications, which reflect how the company want their business, product or services to be perceived by the consumer. It’s also a way of differentiating between other competitors.

Brand Awareness

A brand increases customer recognition enabling them to remember and recognise the brand under different scenarios and linking the brand name, logo, slogan etc promoting recognition and recall. It allows customers to identify and understand the products and services that belong to that brand.

How can Amplify support you with branding?

As a marketing, creative design and digital agency we are able to provide a wide range of customised services whilst remaining approachable, adaptable, affordable and able to focus on what matters the most – our relationships with our clients. Every project that we do, whether it be branding, websites, social media, design, activations, events and so forth. They all benefit from the creativity, passion and enthusiasm our team provides – bigger ideas, wider creativity, more value. Our clients all benefit from a personal, seamless and enjoyable creative process from concept to completion.

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Amplify Branding and Web Design Agency

Following our Eshot campaign for a special offer on Branding and Website Design, we were approached by an existing company who were looking for a complete rebrand and new website. One of our client account manager’s arranged an appointment at our studio to discuss the brief and clients requirements.

The client was keen to attract a broader range of clients and wanted to create a bold, fresh, flat, modern and iconic logo and look and feel to their brand. Our studio designers created a variety of logo concept designs which were presented to the client along with a rationale as to why we had chosen the font and colour scheme.

Once the logo designs and branding had been finalised, our in-house web designer created a site map for the new website. Various meetings were arranged with the client throughout the process to share ideas and feedback. Our design team also created a range of corporate stationary items and office branding, the client was thrilled with the end product…

We are just in the process of renaming our company to ‘Key Talent Matters’ with a complete rebrand. It was important for us to choose a team to work with that understood us as a business and with the vision of a longterm developing relationship.

I have to say the Amplify team have ‘knocked it out of the park’. The new brand is fresh, clean, bright, modern, professional and is exactly what we were looking for and reflects our business perfectly. They are understanding, flexible and patient

We can provide a range of services from branding and website design to full management of your website, including SEO, social media management, within a full marketing campaign and annual strategy according to your requirements and budget.

If you would like more information, contact us, you will be amazed by our ideas, creativity and service.

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Amplify Marketing Agency Provides a Range of Design Services

Design Services in Dubai

Over the years, Amplify has provided graphic design services to a range of clients from large companies, small local businesses, FMCG’s & worldwide corporations. Design and creative is always at the heart of everything we do. Our studio has the very latest software and technology available.

With over 10 years experience in the graphic design industry, we have created designs in the following categories:

  • Advertising
  • Direct Mail
  • Branding & logos
  • Printed Literature
  • Exhibition Material
  • Packaging creation and adaptation
  • Point of Sale
  • Websites
  • Mobile Applications

From individuals to non-profit associations, restaurants to retailers or entrepreneurs to online companies; good design is simple, smart & usable – a strong balance of function and aesthetics. Through design we help our customers communicate their messages in an effective and meaningful way. Have a look through our case studies section for further examples of our work.

A good marketing campaign requires your creative content to be engaging, at Amplify we embrace change and build brands creatively, understanding the the importance of the customer journey.

Good design raises visibility.

Even the best campaign only gets traction if it stands out. It has to rise above the noise of all the other competing signals from advertisers and content producers. It then has to catch the attention of the right prospect and hold it. Depending on the goals of your campaign and your target audiecnce, the design required to do this may vary. Does a stark, minimalistic approach resonate with your audience, or is it a flashy, borderline-tacky look and feel that would work best? Whatever it is, great design helps you speak to your prospects in a memorable way, and it stands the best chance of getting your campaign noticed.

Taken from: http://blog.hubspot.com/agency/the-importance-of-design-in-all-marketing-campaigns#sm.0001qlyniy61id7suzh19pqv7ypen

For more information on the services we provide and how we can help your business or brand, contact us!

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Amplify Creative Marketing Agency wins FoodCo Holdings Contract

After many months of presentations and meetings we are delighted to officially announce our latest partnership with Food Co Holdings as part of their Business Development Project – Branding and Marketing.

“Agencies were shortlisted for the final round of meetings to discuss proposals and Foodco Holding CEO formed a committee to study all final proposals thoroughly to make the decision.

Selection criteria focused at the following:

  1. Proved track record with success stories in the FMCG industry
  2. Agency team with required expertise on a strategic, technical and operational level
  3. Financial investment required

Committee members were:

CEO, Chief Financial Officer, Business Development Manager, Subsidiaries General Managers, Marketing Manager

The project was awarded to Amplify Marketing Agency FZLLC due to great and intensive experience in FMCG industry with many success stories to tell. Amplify has the required expertise onboard and financial investment was competitive too”

Reema, Marketing Manager

Food Co Holding

The scope of the project for the first year includes:

  • Market Research
  • Marketing Strategy across Trade, Retail & Category management
  • Pricing Strategy & Positioning
  • Annual Marketing Plans with Monthly Activities for BTL, ATL & TTL
  • Branding including Brand Model Development, Architecture & Portfolio Development, Naming Strategy, Brand Guidelines
  • Project Management of all third party contractors and suppliers, working on all activations, executions, production and printing

We are looking forward to sharing some case studies and further information on the project in the coming months – it’s definitely worth looking out for.

In the meantime if you have any marketing needs whether small or large scale – we would love to hear from you!

 

 

 

Point of Sale Marketing Services in Dubai

As an advertising, design and communications agency, we recognise and are aware of the importance or having a strong brand identity and influential point of sale marketing.

Being a specialised form of sales promotion, Point of Sale Marketing is intended to draw customers’ attention to products; whether new or existing, special offers or to promote events such as seasonal or holiday-time sales.

As a supplier for GSK, Aquafresh approached us to create and execute a range of POS for their ‘Junior’ range of toothpaste. The brief was to create an emotional connection between the child and brushing their teeth and the importance of brushing. We conceptualised and executed a fully interactive campaign whereby we created 3D characters associated with teeth and rolled the key visual out across all the major avenues of point of sale. We designed all packaging, flyers, posters and SKU’s including pop up displays, gondolas and counter tops. Additional promotional items include danglers, wobblers, banners, shelf strips and an Augmented Reality in-store engagement game.

Other clients we have also created various point of sale merchandise for include Panadol, Life Scan, Gillette, Energizer, Banana Boat, Schick, Clearblue and NiQuitin.

Get in touch for any point of sale enquiries – we can make it happen!

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Amplify Agency Leaders in Branding Design Dubai

As a leading branding design agency in Dubai, we would like to share with you the benefits of having a strong brand, as well as an insight into brand identity and promoting brand awareness.

A brand is a name, logo or design that distinguishes one product from another. Effective branding can result in higher sales, not only for one product but also promotes awareness of other products within the brand. If the consumer builds trust with the brand, they are more likely to try other products or services offered by the same company and also recommend the products to others.

 

A brand is built from many elements including:

Name – this identifies the company, product or services

Logo – which is a visual trademark that identifies the brand

Tagline or catchphrase – will promote brand recognition

Colours, graphics and shapes – create distinctive trademarks for the brand

 

What are the benefits of having a strong brand?

A brand will build recognition of your product, company or services and influence the consumers buying decisions. Branding creates trust and an emotional attachment with the consumer, influencing their buying decisions based upon an emotional connection. Having a strong brand can command a premium price and builds customer trust as they grow to believe in your product or company without even knowing any specifics.

A solid branding strategy communicates a strong and consistent message to your targeted audience and signals that you want to build customer loyalty not just sell a product. Whilst it may not create an immediate sale it will build a lasting impression on consumers

A brand is more than just a logo design, colour or slogan, it’s about the full consumer experience of your company, service or product. By having a brand strategy in place will define what your company or product stands for, a promise that you make and the personality you perceive to customers. Whilst the creative parts of your brand e.g. logo, slogan and colour convey your brand, you still need to build everyday interactions with your target audience. This can be created through messages via your website, social media, proposals, campaigns and activations, customer interaction and engagement or by researching competition and comparing your customers opinion.

If you would like further information on how we can support you with your branding, whether you are a new start-up company or an established business looking for a brand refresh – get in touch. We offer bespoke packages to suit your requirements that are competitively priced and excellent value for money. 

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