Benefits to Digital Marketing
Experience digital marketing success by creating a strong strategy that will work well not only online but across a range of mobile devices.
For brands or businesses with a small budget, digital marketing is a great option for you. Here’s why:
Digital marketing provides LIVE results!
No waiting around. With digital marketing you can start an immediate campaign and track it’s success whilst it’s still running. This means, if it isn’t working as you had hoped, you can amend it or stop completely and try a different tactic. At the touch of a button you can measure how well your posts are performing, see live analytics including an increase in subscribers or visitors to your website.
Get SOCIAL with your target audience
With social media you have the potential to reach a huge targeted audience. Rather than place an advert on a billboard and be unable to target a specific audience. Digital advertising not only enables you to target anyone looking to purchase your product or who is researching your brand. But it creates an opportunity for you to talk to them in meaningful ways. You can respond to any questions they may have, join conversations and take on any feedback.
MEASURE return of investment
Most traditional forms of marketing and advertising can be expensive and it’s always often difficult to measure their success. Television, print and radio are a one-way communication with the consumer so can be hard to gauge an accurate return of investment. With digital, for example social media, banner advertising or email marketing you can measure clicks, interactions and open up a two way communication with your target audience. For example CPC (cost per click) you can measure every time someone interacts with your digital campaign, enabling you to measure the effectiveness of your advertising easily.
For support with your digital marketing campaigns, contact Amplify for a free consultation. You’ll be amazed by our ideas and value for money!