What a year 2020 has been so far! This year will be remembered in history for the unprecedented events of a global pandemic. It meant for the first time in our history we had to implement full-time remote working for our team, ensuring the situation did not affect our ability to deliver projects and we were able to support our clients at a time when they needed us the most. 

Time away from the office gave us an opportunity to reflect on the past twelve years, how much we have grown as individuals and as a team and how marketing and the digital landscape have changed significantly (even more so than ever in 2020). Our key objective was to make sure that when we returned back to the office, we came back with a bang! Prior to the lockdown, we had moved to a studio in the heart of Dubai Marina / JLT with beautiful panoramic views of the city including the prestigious 7* Hotel, Burj Al Arab. We had originally planned to mark the occasion with a brand refresh to communicate some of our new services, recent projects, and 12 years of success in the market, so used this time as a great opportunity to reflect and bring our ideas to life. 

The rationale behind the rebrand was to show how Amplify has grown and evolved since its inception. The fresh new color pops perfectly on paper and digital screens, making the logo stand out, but without losing the identity that our clients, partners, and colleagues have come to love over the last decade. The typography has been designed to reflect and stand out in the new digital world, where online marketing platforms are more important than ever. Amplify was originally launched in 2008…. two years before Instagram. At that time Mark Zuckerberg was that odd Facebook friend that you didn’t add?! Apps were in their infancy and launched an entirely new industry and platform. 

We hope you like our new identity and would love to hear your feedback. 

We wish you all the very best of health, keep the faith, stay strong, and be positive we can all grow again together into a bright new future! 

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