Amplify Services Include Business to Business Marketing

Following on from our previous blogs, where we have shared examples of different types of marketing and the importance of planning and having a marketing strategy in place. For you to achieve success in these areas it’s also important to identify your target audience and then ensure everything you do centres around them.

Identifying Buying behaviour

To support our clients in marketing their products or services properly it’s essential for them firstly to identify customer’s buying behaviour. By recognising the consumer’s behaviour, e.g. why they buy a certain product or chose a certain brand enables us to identify how to encourage and persuade the consumer to buy a different product or service. Buying behaviour is usually split into two sections, whether selling to the consumer (known as business to consumer B2C) or to another business (known as business to business B2B).

Business to Consumer Buying Behaviour

This type of behaviour focuses on the consumer and their purchase of a product or service. For example if a consumer wanted to purchase a pair of running shoes, they would source different information on the types and brands available. This may involve them visiting shopping malls, sports shops, searching online or talking to friends or family. Once they have decided on a product they will make the purchase. After this the consumer will evaluate the value of the running shoes, usually if the value is high they will repeat the purchase. This can then develop loyalty for the product / brand.

Business to Business Buying Behaviour

Relates to organisational or industrial buying behaviour. Companies tend to buy either wholesale from other businesses or directly from the manufacturer in contracts or agreements. B2B marketing consists of one business marketing their product or service directly to another business.

For further support on identifying your target audience, marketing planning or creating a full marketing strategy, get in touch! We have the knowledge and expertise to support your business and help achieve future success.

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