How can you measure digital marketing success?
Research shows that many business or brands are not monitoring any digital marketing campaigns. Nor are they using any tools to track any data or analytics from their website. We see many Businesses are still facing problems measuring accurate return of investment. Or failing to get tangible results from social media campaigns. This seems crazy when there are not only metrics and analytics tools easily available. The tools also provide results in real time. But more importantly accurately measure the success of your campaigns and ensure return of investment.
It’s important to choose the right tools to measure the metrics you require. For example likes on Facebook are nice to have but for some businesses useless, unless these figures can be translated into sales. We see many companies in the Middle East with 100,000 followers on Facebook – but are these followers actually interested in your brand and products? Do they engage with your page and as a result favourite your brand / business and buy your products / services?
Which tools measure digital marketing success?
If you do not wish to use specific dashboards such as Sprinklr or Hootsuite. Social channels now have readily available tools to monitor your page performance and any advertising campaigns easily. Amplify provide monthly reporting across all digital platforms to highlight the performance of the channel. We will also identify what has been successful and what areas need to be improved or adapted. This is essential to plan forward and not only ensure return of investment but also achieve objectives. Amplify can also support in carrying out a digital audit across all of your digital marketing platforms, this will help you identify and review your current strategy.
Book a free marketing consultation!
If you would like some more information about achieving digital marketing success. Or you would like some more information on how to measure digital marketing success. Contact us today for a free marketing consultation.
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