Any form of digital marketing is dependent on technology and as we know technology is fast changing and constantly evolving. This should mean your digital marketing strategy and campaigns should also evolve as new technology becomes available. As we have mentioned in previous articles it’s essential to have a digital marketing strategy in place. The strategy enables brands / businesses to identify their target audience and gain a strong knowledge and understanding of the customers behavior in the region. Through this you can identify the best tools to use to reach your consumer and also ensure you achieve maximize ROI.
This blog will provide a brief overview of existing digital marketing strategies available. Digital marketing enables you to target specific markets both business-to-business and business to consumer sectors.
Pull and Push Digital Marketing
Pull digital marketing is when consumers actively seek marketing content for example like you Facebook page, whilst push digital marketing is when brands / businesses send direct messages to the consumer without them actively sourcing the content, for example pop up advertising.
To create a successful digital marketing campaign you can also use online behavioral advertising. This involves collecting data from consumer’s online activity over a period of time. Once you have this information you would deliver advertisements tailored to the users interests or preferences. For example if the consumers is spending time researching a holiday marketers can then create future advertisements of hotels within the same location the consumer has been researching, tailoring to their interests or preferences.
An important consideration today when deciding on a digital marketing strategy is that the digital tools have changed the way you market your products or services to consumers moving away from more traditional forms of marketing.
As mentioned above Re-marketing plays a huge role in digital marketing. This tool enables marketers to create and publish targeted ads in front of a specific audience, generally called ‘searchers’, the consumer has either searched for particular products or services or visited a website for some purpose.
Depending on your target audience game advertising may be worth considering within your strategy. These advertisements are created within mobile app games or video games. One of the most common examples of in-game advertising is advertising billboards appearing during the game. In-game ads also might appear as brand-name products like cars or clothing that exist as gaming status symbols.
For more information on how to create a successful digital marketing strategy, contact us today!