Amplify now provides eCommerce Website Development!
The UAE online market is very much in it’s infancy compared to other parts of the world. Internet penetration is extremely high in this region and 33% of Gulf consumers use the Internet to research products and purchase goods.
Trust is key to success in Europe and America. The consumer is comfortable paying for goods online with PayPal & Credit cards. However the Middle East still prefers the COD (cash on delivery) route.
The ability to be able to find what you are looking for quickly and efficiently is key to a high conversion rate and a low bounce rate (People clicking off after landing onto the site). Online retail offers higher margins than standard retail, it also offers better value for money.
A good website will allow you to educate your consumer quicker on the USP of the product. You can reward and incentivise future purchases as well as producing analytics and ROI. The site will collect data and most importantly build you a database of active purchases.
It will also give you the ability to stay ahead of the curve through data and search trends this will benefit also your in store retail and offline marketing communications.
“The estimated number of E-commerce users in Middle East is 90 million”
How to build a community or loyal customers
To enable the website to achieve the required KPI’s of a strong database of subscribers having a good inbound marketing and sales software would be critical.
“Companies that use inbound marketing tools generate 54% more leads!!”
We always recommend using Hubspot as the software to achieve this. Why? It is the market leader with over 15’000 companies already using the service in 90 different countries. It offers everything required to grow your online business with a range of powerful tools that are easy to use.
These tools will help Incentivise people searching for specific products to purchase, providing them with quality content. Sites should always have clear call to actions.
It’s also important to remember that consumers are now tech & brand savvy and building brand ambassadors is important. Consumers are far more likely to purchase a product based on recommendation of a friend than off a celebrity on a billboard endorsement. Social media is a key driver in this process and you only have to look at Trip Advisor to see the effects of positive or negative feedback on business or brand.
Having the ability to show hot products that consumer’s like/rate or trust highly builds trust and helps in the purchasing decision. The ability for consumers to find what they are looking for quickly and easily will be key to your sites success additional filters will be an important element too.
Be more than just a website!
Inspire and educate the consumer, show the benefits of your products and use your customers as brand ambassadors.
For more information on e-commerce website development in Dubai contact us at email@example.com
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