Projection mapping is an innovative extension of our digital projection systems that can be projected onto any surface. Projection mapping is taken even further and used to align certain graphics over more complex surfaces like cars or surfaces that are not completely flat. Using our own projection software and a specialised algorithm, we can take any image and shape it to fit onto any real-life object (or even a building).
It’s a chance to market your brand in exciting new ways, never before available to the general business market. But what are some of the effects you can use to help turn certain objects into more visually exciting marketing tools?
Projecting Brand-Related Imagery Onto Complex Objects
One of the most common uses for our projection mapping system is projecting an image over cars during auto shows. Imagine being able to project a flag or your company logo so it appears that it’s been painted onto the car. The imagery will look so real that you’ll fool many people into thinking you went to the trouble of painting the car for promotional purposes. Even up close, most people can’t tell that it’s strictly digital projection.
This kind of stunning imagery utilising your brand can stick in the mind and helps you be remembered once people exit your doors. Keep in mind that it doesn’t have to be just cars for projection mapping usage. It can be used on any complex surface, including tables, or even a product you created with a unique shape. We recently projected onto an ice bar, creating the illusion of an aquarium! You’ll be able to turn anything ordinary into a work of art that would otherwise be impossible to create by hand.
Using Projection Mapping Outdoors
Lest you think this is only good for indoor use, it can be used to stunning effect outdoors as well. Particularly when used on buildings, you can create a branding awareness like no other. You can take your logo and project it over your own company building to give an illusion that will attract plenty of curious passers-by. You can even use some imagination and make your building look like something else by projecting a real-sized digital image onto the structure’s front side.
It’s an exciting technology we’re pleased to bring to you here at Amplify, we encourage you to contact us to find out more about it and how we can help you find projection mapping ideas that make your brand stand out from the competition.