An Introduction to Interactive Floors

Interactive floors are a technological phenomenon that you’ve likely only seen in hi-tech shows around the globe over the last several years. While once only accessible to big-name companies, it’s now possible to utilise it in any company, thanks to our specialised digital projection system. This projection software used for our interactive floors can give you interactive graphics on a number of different surfaces.

Having interactive images on a floor can open up a whole new imaginative world of marketing that provides a real wow factor to visiting customers. In fact, they may get so taken by the interactive images that they won’t want to leave.

What ideas can you incorporate interactive floors into your company? Consider it a giant canvas of interactivity that’s open to any possibility.

The Water Effect

One of our most popular interactive floors is the use of water. You may have seen this effect used during such events as the opening ceremonies at recent Olympics or other large-scale hi-tech shows. It’s truly a thing to behold to have a floor appear to be a large pool of water with sea life swimming below the surface. You’ll also be surprised at the interactivity and being able to have virtual fish respond to movements of your visitors.

The water effect can be perfect for businesses that have a connection to the sea or H20. Seafood restaurants, for instance, would be able to wow customers every day using this concept.

Magical Stars

Providing the feeling that you’re floating in space can give your customers an experience resembling an IMAX movie. The only difference is you can’t walk on and interact with images of an IMAX movie like digital projection provides. The feeling of walking over the vastness of space ultimately provides a real thrill to both kids and adults alike. It plays with the senses while giving you opportunity to show your brand at the same. Through the use of stars, you can incorporate any theme you wish, which includes using your logo through our methods of customisation.

Other Scenes of Earthly Nature

Interactive floors can give you even more colourful aesthetic qualities through the projection of blooming flowers, clouds, or landscapes. For a business that’s connected to nature in some way, this can be a real visual feast for all of your customers. The fact that they can interact with it all may keep your customers busy for hours while you manage to keep your brand solidly in their minds.

Keep in mind that interactive floors can also be used for entertainment purposes. We can configure your floor to be an interactive dance floor for major events. It gives dance parties a whole new experience that isn’t found many other places.

What you’ll appreciate more is that everything is customisable so you can create different configurations, including audio to give a higher level of believability. When you can incorporate images of your company into these images, you’ll be taking part in a new tech revolution that will change how branding works.

Join the new wave of interactive digital projection and interactive floors. Contact us and ask about our other innovative digital projection systems, including augmented reality and projection mapping.